Proactive Services Market Report 2026

The proactive services market size has grown exponentially in recent years. It will grow from $7.56 billion in 2025 to $9.18 billion in 2026 at a compound annual growth rate (CAGR) of 21.4%. The growth in the historic period can be attributed to rising complexity of enterprise IT environments, increased demand for service continuity, early adoption of remote support models, growth of subscription-based services, expansion of managed service offerings.

The proactive services market size is expected to see exponential growth in the next few years. It will grow to $20 billion in 2030 at a compound annual growth rate (CAGR) of 21.5%. The growth in the forecast period can be attributed to increasing reliance on predictive analytics, rising demand for automated service workflows, expansion of ai-enabled customer engagement, growing adoption among small and medium enterprises, increasing focus on proactive risk mitigation. Major trends in the forecast period include predictive customer support adoption, increased use of ai-driven issue resolution, expansion of self-service customer portals, growing integration of analytics-based service models, enhanced focus on preventive it operations.

The increasing adoption of artificial intelligence (AI) and the Internet of Things (IoT) is significantly contributing to the growth of proactive services. AI and IoT gather data from multiple sources within a network to analyze and identify patterns, which can be used to predict recurring issues or problems likely to occur under similar conditions, thereby facilitating the execution of proactive services. For instance, in March 2025, according to the Office for National Statistics, a UK-based government agency, in 2023, AI was implemented by 9% of firms in the services sector and 5% of firms in the manufacturing sector, with overall adoption expected to reach 22% in 2024. Consequently, the rising adoption of AI and IoT is driving the expansion of proactive services.

Major companies in the proactive services sector are concentrating on developing innovative solutions, such as servitization-enabling applications, to support service-oriented business models and predictive service delivery. These applications integrate product engineering, lifecycle, and service data with customer relationship systems, enabling organizations to gain AI-driven insights, automate work plan creation, and achieve real-time visibility into assets, spare parts, and service procedures. For example, in January 2024, Siemens Digital Industries Software, a Germany-based industrial software company, in collaboration with Salesforce, introduced the Teamcenter SLM app on Salesforce AppExchange. This application connects Siemens’ Teamcenter Service Lifecycle Management with Salesforce Manufacturing Cloud and Service Cloud, facilitating seamless collaboration between engineering and service teams. Utilizing AI (Salesforce Einstein) to highlight relevant knowledge and service plans, the app offers comprehensive asset visibility and streamlines service processes via standardized templates and 3D-based instructions, enabling manufacturers to implement service-centric models, improve operational efficiency, and boost service revenue.

In September 2023, Netskope Inc., a US-based cybersecurity and software firm, acquired Kadiska for an undisclosed amount. This acquisition aims to support organizations in controlling and optimizing their experience and security while enhancing Netskope's AI and ML-driven proactive experience remediation. Kadiska, based in France, specializes in user experience monitoring and guided performance optimization for networks.

Major companies operating in the proactive services market are Microsoft Corporation, Symantec Corporation, Juniper Network Inc., Avaya Inc., DXC Technology, Hewlett Packard Enterprise Company, Huawei Technologies Co. Ltd., International Business Machines Corporation, Cisco Systems Inc., LivePerson Inc., NICE Systems Ltd., Genesys Telecommunications Laboratories Inc., Amazon.com Inc., NortonLifeLock Inc., Hootsuite, AT&T Inc., Ericsson India Limited, Fortinet Inc., Sutherland Global Services, Accenture PLC, Wipro Limited, Infosys Limited, Capgemini SE, Cognizant Technology Solutions Corporation, Tata Consultancy Services Limited, HCL Technologies Limited, Tech Mahindra Limited, Mindtree Limited, Virtusa Corporation, Larsen & Toubro Infotech

North America was the largest region in the proactive services market share in 2025. The regions covered in the proactive services market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the proactive services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The proactive services market includes revenues earned by entities by offering solutions and services designed for the customers that address problems which may not be known to the customer beforehand. Establishments that provide anticipatory customer need and expectation services are included in this market. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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