Cloud Mobile Backend as a Service (BaaS) Global Market Report 2024

The global cloud mobile backend as a service (baas) market has grown exponentially in recent years. It will grow from $4.01 billion in 2023 to $4.9 billion in 2024 at a compound annual growth rate (CAGR) of 22.2%. The growth observed in the historic period can be attributed to factors such as the proliferation of mobile apps, the emergence of the Internet of Things (IoT), a shift towards serverless architectures, an increased focus on app security, and an emphasis on enhancing user experience.

The global cloud mobile backend as a service (baas) market is expected to see exponential growth in the next few years. It will grow to $11.45 billion in 2028 at a compound annual growth rate (CAGR) of 23.6%. The anticipated growth in the forecast period can be attributed to factors such as vendor innovation and competition, support for the remote workforce, API-centric development, accelerated time-to-market, and global market expansion. Major trends expected in the forecast period include the rise in mobile app development, proliferation of IoT devices, a shift to serverless architectures, advancements in 5G technology, and the integration of artificial intelligence (AI) and machine learning (ML).

The anticipated surge in smartphone adoption is set to be a key driver for the growth of the cloud mobile Backend as a Service (BaaS) market. The escalating demand for smartphones, driven by factors such as increasing internet penetration, rising income levels, and growing subscriptions to social media, necessitates robust cloud mobile BaaS solutions. These solutions play a crucial role in managing and developing a variety of cloud-based mobile applications, offering services such as database management, cloud storage, user authentication, hosting, and more. As of February 2023, the UK witnessed a 3.8% increase in mobile connections from the previous year, totaling 71.8 million connections. Projections suggest that by 2025, with a population of 68.3 million in the UK, approximately 95% (around 65 million individuals) are expected to own smartphones. Furthermore, the World Economic Forum predicts that digital transformation will contribute $100 trillion to the global economy by 2025, emphasizing the significant impact of smartphone adoption on the cloud mobile BaaS market.

The increasing number of internet users is poised to be a significant catalyst for the growth of the cloud mobile Backend as a Service (BaaS) market. Internet users, defined as individuals accessing the web in the previous three months, play a crucial role in driving the demand for seamless integration and efficient backend support provided by Cloud Mobile BaaS. Recent statistics from the Canadian Internet Use Survey 2022 by Statistics Canada indicate a notable increase in internet usage among Canadians aged 15 and older, reaching 95% in 2022 compared to 92% in 2020. This trend underscores the growing significance of cloud mobile BaaS in enhancing the online experience for internet users.

A prominent trend in the cloud mobile Backend as a Service (BaaS) market is the emphasis on technological advancements by major industry players. Companies are actively engaged in developing innovative technological solutions that offer flexibility across various elements, contributing to the expansion of BaaS technologies. In September 2021, for instance, Cashfree, an Indian-based payments and API banking solutions company, launched a BaaS solution aimed at assisting neo-banks and fintech platforms in rapidly integrating banking services. This solution facilitates various banking services, including account opening, linking, deposits, balance checking, and interest generation.

Major players in the cloud mobile BaaS market are intensifying their focus on introducing cloud-based financial platforms, as seen in the launch of Dock One. Dock One, launched by Dock Financial GmbH in February 2023, is a comprehensive financial platform designed to streamline and automate banking operations. This innovative platform offers modular solutions for seamless account management, transactions, and financial services, providing companies with enhanced control over payment processes.

In August 2022, Oracle Corporation extended its cloud agreement partnership with AT&T Inc., a US-based telecommunications company. This collaboration aims to provide AT&T with additional capacity and capabilities for its database and application workloads running in Oracle Cloud, showcasing the strategic importance of cloud partnerships in the cloud mobile BaaS market.

Major companies operating in the cloud mobile backend as a service (baas) market report are Microsoft Corporation, International Business Machines Corporation, Oracle Corporation, Temenos AG, Amazon Web Services Inc., Google LLC, Progress Software Corporation, Kii Corporation, 8Base Inc., Built.io LLC, Backendless Corp., Kumulos Ltd., Kuzzle, PubNub Inc., Cloudflare Inc., Axway Inc., Kony Inc., Sofbang LLC, Appcelerator Inc., AnyPresence Inc., CloudMine Inc., Meta Platforms Inc., CloudBoost Inc., DreamFactory Software Inc., Kinvey Inc., The Merck Group, Back4App, and Parse Inc.

North America was the largest region in the cloud mobile Backend as a Service market share in 2023. The regions covered in the cloud mobile backend as a service (baas) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the cloud mobile backend as a service (baas) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary service categories in cloud mobile Backend as a Service (BaaS) include data integration, identity and access management, usage analytics, support and maintenance, and professional services. Data integration services play a role in constructing data warehouses that consolidate various data sources into a relational database. Data integration involves the process of combining data from multiple source systems to generate unified sets of information for operational and analytical purposes. These services are designed for platforms like Android, iOS, and others, catering to industries such as Banking, Financial Services, and Insurance (BFSI), government, healthcare, manufacturing, transportation and logistics, retail and e-commerce, IT and telecommunications, among others.

This report provides cloud mobile backend as a service (BaaS) market statistics, including cloud mobile backend as a service (BaaS) industry global market size, regional shares, competitors with a cloud mobile backend as a service (BaaS) market share, detailed cloud mobile backend as a service (BaaS) market segments, market trends, and opportunities, and any further data you may need to thrive in the cloud mobile backend as a service (BaaS) industry. This cloud mobile backend as a service (BaaS) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The cloud mobile Backend as a Service (BaaS) market includes revenues earned by entities by providing user management, data and database management, API management, push notifications, cloud storage, hosting, and integration services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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