Self-Adhesive Labels Global Market Report 2024

The global self-adhesive labels market has grown strongly in recent years. It will grow from $53.55 billion in 2023 to $57.15 billion in 2024 at a compound annual growth rate (CAGR) of 6.7%. During the historic period, the expansion of self-adhesive labels was driven by urbanization and retail growth, the evolving needs of logistics and supply chains, the demand for customization and personalization, the focus on brand identity and marketing, and the requirements in consumer goods packaging.

The global self-adhesive labels market is expected to see strong growth in the next few years. It will grow to $75.94 billion in 2028 at a compound annual growth rate (CAGR) of 7.4%. In the forecast period, the anticipated growth of self-adhesive labels is driven by increased industry demand, the emphasis on sustainability and eco-friendly labeling, the adoption of digitalization in label printing, and the optimization of supply chain and logistics. Key trends in this period include advancements in adhesive technology, the emergence of smart labels and track-and-trace solutions, the focus on brand differentiation and marketing, as well as the drive for enhanced supply chain efficiency.

The self-adhesive labels market is anticipated to experience growth due to the increasing consumption of packaged products. Packed products, encompassing everyday consumer goods such as food, beverages, cigarettes, makeup, and household products, are witnessing rising demand. Factors contributing to this trend include an increase in dual household incomes, longer working hours, and a growing preference for packaged meals, especially ready-to-eat foods, snacks, and beverages. Product packaging serves the crucial purpose of safeguarding the enclosed product during transit and while on the retail shelf. As per a March 2022 report from the Government of Canada on packaged food trends in China, retail sales of packaged food products in China rose from 283,984.8 (US$ million) in 2020 to 298,005.3 (US$ million) in 2021. This surge in the consumption of packed products is expected to drive the self-adhesive labels market.

The growth of the pharmaceutical industry is poised to be a significant driver for the self-adhesive labels market. The pharmaceutical sector involves the discovery, development, and production of drugs and medicines, with self-adhesive labels playing a crucial role in protecting products from counterfeiting, facilitating track and trace capabilities, controlling inventory, and promoting products. These labels are valued for their durability, security features, versatility, cost-effectiveness, and ease of application. Reports from May 2021 by IQVIA Inc., a US-based pharmaceutical company, project a substantial increase in total pharmaceutical expenditure in the US, ranging between $380 to $400 billion by 2025, up from $359 billion in 2020, with a compound annual growth rate of 0-3%. This growth in the pharmaceutical industry is contributing to the expansion of the self-adhesive labels market.

Major players in the self-adhesive labels market are actively introducing innovative products to address the growing demand for sustainable packaging. One such innovation is self-adhesive material for labels, designed to be more environmentally friendly and sustainable while offering excellent performance and durability. In June 2021, HERMA GmbH, a Germany-based label applicator manufacturer, launched self-adhesive material for labels made from recycled PET and free of solvents and plasticizers. This sustainable material is deemed safe for use in food and pharmaceutical applications. The introduction of such environmentally conscious materials reflects a commitment to meeting diverse labeling needs across industries, emphasizing quality, versatility, sustainability, and user-friendliness.

Major players in the self-adhesive labels market are embracing a strategic partnership approach to gain access to new markets and technologies. Strategic partnerships involve companies leveraging each other's strengths and resources to achieve mutual benefits and success. For example, in May 2023, Mohawk Fine Papers Inc., a US-based manufacturer of fine papers, entered into a strategic partnership with Fedrigoni, an Italy-based manufacturing company. Through this collaboration, their objectives include expanding their reach and market share, developing new products and services, enhancing efficiency, reducing costs, and strengthening customer relationships. The partnership is designed to facilitate Fedrigoni's expansion in the US market, solidifying its position as a global leader in specialty papers for luxury packaging. Simultaneously, Mohawk aims to accelerate its commitment to developing high-performance, innovative, and sustainable solutions.

In October 2021, Multi-Color Corporation (MCC), a US-based premium label solutions and printing company, executed an acquisition strategy by acquiring Hexagon Label Group in Australia and New Zealand for an undisclosed amount. The acquisition encompassed Hexagon subsidiaries, including hally labels AU, label partners AU, adhesif labels NZ, hally labels NZ, kiwi labels NZ, and rapid labels NZ. Hexagon Label Group, headquartered in Auckland, is a manufacturer of self-adhesive labels in Australasia and New Zealand. This strategic acquisition reinforces MCC's presence and capabilities in the region, showcasing the company's commitment to expanding its footprint and enhancing its offerings in the self-adhesive labels market.

Major companies operating in the self-adhesive labels market report are Connecticut Chemicals Industries Inc., Avery Dennison Corporation, Multi-Color Corporation, Coveris Holdings S.A, Huhtamaki OYJ Company, Fuji Seal International Inc., H.B. Fuller Company, Consolidated Label Co, 3M Company, Mondi Group, Hally Labels Limited, Lintec Corporation, Dura-ID Solutions Limited, CS Labels Ltd., Tower Labels, Right Label Solutions Limited, Inland Label, Terragene, Brady Corporation, Sato Holdings Corporation, Constantia Flexibles, Advanced Labels NW, WS Packaging Group Inc., Resource Label Group LLC, Label Technology Inc., Label Tech Inc., Labelcraft Products Ltd., Label Impressions Inc., Label-Aid Systems Inc., Essentra PLC

Asia-Pacific was the largest region in the self-adhesive market in 2023 and is expected to be the fastest-growing region in the forecast period. The regions covered in the self-adhesive labels market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the self-adhesive labels market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary types of adhesives used in self-adhesive labels include hot-melt, emulsion acrylic, and solvent-based. Hot-melt adhesives consist of thermoplastic polymer-based 100% solid compositions, solid at room temperature and activated upon heating above their softening point, typically between 50 and 160 degrees Celsius. Labels come in various forms such as permanent, removable, and repositionable, composed of a release liner, adhesive layer, and face stock. Printing technologies like flexography, digital printing, lithography, screen printing, gravure, letterpress, and offset are used for these labels. They find application across industries including food and beverages, pharmaceuticals, tracking, logistics and transport, home and personal care, consumer durables, among others.

This report provides self-adhesive labels market statistics, including self-adhesive labels industry global market size, regional shares, competitors with a self-adhesive labels market share, detailed self-adhesive labels market segments, market trends and opportunities, and any further data you may need to thrive in the self-adhesive labels industry. This self-adhesive labels market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The self-adhesive labels market consists of sales of three-layer label construction face material, pressure-sensitive adhesive, and a backing sheet treated with a release agent. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


This product will be delivered within 3-5 business days.