Ginger Ale Global Market Report 2024

The ginger ale market size has grown strongly in recent years. It will grow from $2.63 billion in 2023 to $2.79 billion in 2024 at a compound annual growth rate (CAGR) of 6.0%. The increase during the historical period can be credited to cultural roots, marketing campaigns, the influence of the prohibition era, health trends, and the development of mixology and cocktails.

The ginger ale market size is expected to see strong growth in the next few years. It will grow to $3.52 billion in 2028 at a compound annual growth rate (CAGR) of 6.0%. The anticipated growth in the forecast period can be ascribed to consumer preferences, the emphasis on sustainability and ethical consumption, the expansion of e-commerce, increased demand for functional beverages, and the influence of mixology and culinary trends, as well as global expansion. Key trends expected in the forecast period encompass the popularity of craft and artisanal varieties, the demand for low-sugar and natural ingredients, functional beverages, premiumization, and the exploration of flavor infusions and blends.

The growth of the ginger ale market is expected to be boosted by an increasing number of health-conscious individuals. These are people actively interested in maintaining healthy lifestyles. Ginger, known for its antioxidants with anti-inflammatory properties, presents potential advantages for nausea, migraines, and heart health. The rising trend of health-conscious individuals seeking healthier food and beverage options, driven by the desire for significant health benefits, is fueling the ginger ale market. For example, a survey conducted by Ireland-based Kerry Group plc in March 2021 revealed that 65% of functional beverage consumers in the UK, Germany, Poland, and Spain are more concerned about their health since COVID-19. Hence, the growing number of health-conscious individuals is a driving force behind the ginger ale market's growth.

The expansion of e-commerce is anticipated to drive the ginger ale market's growth. E-commerce, involving online buying and selling, provides consumers with various ginger ale options through platforms, allowing them to conveniently make purchases from home. In August 2023, the United States Census Bureau reported a 7.5% increase in e-commerce estimates for the second quarter compared to 2022, with online sales accounting for 15.4% of all sales. This growth in e-commerce is a key factor propelling the ginger ale market.

Product innovation is a prominent trend gaining traction. Leading companies in this sector are actively introducing new products to bolster their market position. For example, in June 2021, Reed’s Inc., a US-based soft drink and candy manufacturer, unveiled zero-sugar ginger ale mocktails in two novel flavors, Shirley Tempting and Transfusion. These variants contain 2,000 milligrams of fresh, organic pressed ginger, providing an energizing and certified ketogenic option for various occasions. With no calories and devoid of artificial preservatives or colors, these mocktails strike a delicate balance between a refreshing ginger flavor and a hint of sweetness, suitable for consumption straight from the can or as mixers in cocktails.

Major companies are striving to gain a competitive edge by introducing advanced solutions, such as carbonated mixers. These mixers, which are non-alcoholic beverages containing carbonated water, enhance the refreshment and effervescence of cocktails and mixed drinks. For instance, in March 2022, Diageo PLC, a UK-based beverage company, launched Johnnie Walker Refreshing Mixer (Non-alcoholic) and Black & White Ginger Ale. These carbonated mixers are designed to add flavor to both in-home and outdoor beverage consumption. The Johnnie Walker Refreshing Mixer is a bespoke non-alcoholic beverage crafted by the brand's master blenders, while the Black & White Ginger Ale is a light fizzy drink infused with natural flavors.

In August 2022, Stranger & Sons, an Indian-based company providing food and beverage services, acquired a 51% stake in Svami for $12 million (?1 billion). This acquisition enables Stranger & Sons to explore additional opportunities and expand its product range. Svami is an Indian-based food and beverage company.

Major companies operating in the ginger ale market report are Dr Pepper/Seven Up Inc., Boylan Bottling Co., Hansen's Natural Corporation, Vernors and Hansen Natural Corporation, Buffalo Rock Company, Schweppes International Limited, Polar Beverages, Bruce Cost Fresh LLC, Zevia LLC, Fever-Tree Limited, Seagram Company Ltd., Reed's Inc., Bundaberg Brewed Drinks Pty Ltd., Fentimans Ltd., Honest Tea Inc., Harney & Sons LLC, Thomas Henry GmbH & Co. KG, Jones Soda Co., Boylan Heritage LLC, A-Treat Bottling Company, Red Rock Cola Inc., White Rock Beverages Inc., Q Mixers Inc., Regatta Craft Mixers, Maine Root LLC, Blenheim Bottling Company, Mason's Drinks Ltd., Llanllyr Source Ltd., Boots Beverages Inc., Gosling's Ltd.

North America was the largest region in the ginger ale market in 2023. The regions covered in the ginger ale market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the ginger ale market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary categories of ginger ale comprise golden ginger ale and dry ginger ale. Golden ginger ale, also known as aromatic ginger ale, is a carbonated beverage with added sweetness, generally containing more sugar, less acidity, a darker hue, and a more pronounced fragrance. Golden ginger ales are beverages primarily derived from the underground stem, or rhizome, of ginger. These products are available through convenience stores, hypermarkets/supermarkets, specialty stores, and online sales channels.

The ginger ale market research report is one of a series of new reports that provides ginger ale market statistics, including ginger ale industry global market size, regional shares, competitors with a ginger ale market share, detailed ginger ale market segments, market trends and opportunities, and any further data you may need to thrive in the ginger ale industry. This ginger ale market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The ginger ale market consists of sales of ginger root, sweetener, corn syrup, carbonated water. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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