Ginger Ale Market Report 2025

The ginger ale market size has grown strongly in recent years. It will grow from $2.79 billion in 2024 to $2.95 billion in 2025 at a compound annual growth rate (CAGR) of 6%. The growth in the historic period can be attributed to cultural roots, marketing campaigns, prohibition era influence, health trends, mixology and cocktails.

The ginger ale market size is expected to see strong growth in the next few years. It will grow to $3.74 billion in 2029 at a compound annual growth rate (CAGR) of 6.1%. The growth in the forecast period can be attributed to consumer preferences, sustainability and ethical consumption, e-commerce growth, functional beverages demand, mixology and culinary trends, global expansion. Major trends in the forecast period include craft and artisanal varieties, low-sugar and natural ingredients, functional beverages, premiumization, flavor infusions and blends.

The increasing number of health-conscious individuals is anticipated to drive the growth of the ginger ale market. Health-conscious people are those who actively pursue healthy lifestyles. The antioxidants found in ginger possess anti-inflammatory properties and offer potential benefits for nausea, migraines, and heart health. These individuals seek healthy food and beverage options for various reasons, including the desire for products that provide health benefits and a preference for beverages that contribute positively to their well-being, which boosts the ginger ale market. For example, a survey conducted in May 2022 by the International Food Information Council, a U.S.-based non-profit organization, found that among 1,005 American adults, the most popular choices included clean eating (16%), mindful eating (14%), and calorie counting (13%). Thus, the growing population of health-conscious individuals is propelling the growth of the ginger ale market.

The growing expansion of e-commerce is expected to drive the growth of the ginger ale market in the future. E-commerce involves the buying and selling of goods and services via the internet. E-commerce platforms offer a variety of ginger ale brands and variants, giving consumers numerous options and enabling them to conveniently browse and purchase ginger ale from the comfort of their homes. For example, in August 2023, the United States Census Bureau, a U.S.-based government agency, reported that e-commerce estimates for the second quarter of 2023 increased by 7.5% (or 1.4%) compared to the second quarter of 2022, while overall retail sales grew by 0.6% (or 0.4%). Online stores accounted for 15.4% of all sales in the second quarter of 2023. Consequently, the expanding e-commerce landscape is fueling the growth of the ginger ale market.

Leading companies in the ginger ale market are concentrating on developing zero-calorie ginger ale to address the increasing consumer demand for healthier beverage choices. Zero-calorie ginger ale is a carbonated soft drink that replicates the traditional ginger ale flavor while containing no calories. This is generally achieved by incorporating non-caloric sweeteners such as stevia, sucralose, or aspartame in place of sugar, allowing the drink to retain a sweet taste without the caloric content found in regular ginger ale. For example, in August 2024, Glenwalk, a blended Scotch whisky brand, introduced its zero-calorie Ginger Ale, notable for its innovative use of non-caloric sweeteners to provide the classic ginger ale flavor without any calories. This product is designed to appeal to health-conscious consumers looking for flavorful alternatives that align with their dietary choices.

Major companies are striving to gain a competitive edge by introducing advanced solutions, such as carbonated mixers. These mixers, which are non-alcoholic beverages containing carbonated water, enhance the refreshment and effervescence of cocktails and mixed drinks. For instance, in March 2022, Diageo PLC, a UK-based beverage company, launched Johnnie Walker Refreshing Mixer (Non-alcoholic) and Black & White Ginger Ale. These carbonated mixers are designed to add flavor to both in-home and outdoor beverage consumption. The Johnnie Walker Refreshing Mixer is a bespoke non-alcoholic beverage crafted by the brand's master blenders, while the Black & White Ginger Ale is a light fizzy drink infused with natural flavors.

In August 2022, Stranger & Sons, an Indian-based company providing food and beverage services, acquired a 51% stake in Svami for $12 million (?1 billion). This acquisition enables Stranger & Sons to explore additional opportunities and expand its product range. Svami is an Indian-based food and beverage company.

Major companies operating in the ginger ale market include Dr Pepper/Seven Up Inc., Boylan Bottling Co., Hansen's Natural Corporation, Buffalo Rock Company, Schweppes International Limited, Polar Beverages, Bruce Cost Fresh LLC, Zevia LLC, Fever-Tree Limited, Seagram Company Ltd., Reed's Inc., Bundaberg Brewed Drinks Pty Ltd, Fentimans Ltd, Thomas Henry GmbH & Co. KG, Jones Soda Co., Boylan Heritage LLC, A-Treat Bottling Company, Red Rock Cola Inc., White Rock Beverages Inc., Q Mixers Inc., Regatta Craft Mixers, Maine Root LLC, Blenheim Bottling Company, Mason's Drinks Ltd, Llanllyr Source Ltd, Boots Beverages Inc., Gosling's Ltd.

North America was the largest region in the ginger ale market in 2024. The regions covered in the ginger ale market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the ginger ale market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Ginger ale is a carbonated, non-alcoholic beverage sweetened primarily with the underground stem, or rhizome, of ginger, providing its distinctive taste and pleasant sensation. It includes preservatives such as citric acid and sodium benzoate, along with caramel color. Typically consumed on its own, ginger ale is also popularly used as a mixer, especially with spirit-based drinks.

The primary categories of ginger ale comprise golden ginger ale and dry ginger ale. Golden ginger ale, also known as aromatic ginger ale, is a carbonated beverage with added sweetness, generally containing more sugar, less acidity, a darker hue, and a more pronounced fragrance. Golden ginger ales are beverages primarily derived from the underground stem, or rhizome, of ginger. These products are available through convenience stores, hypermarkets/supermarkets, specialty stores, and online sales channels.

The ginger ale market research report is one of a series of new reports that provides ginger ale market statistics, including ginger ale industry global market size, regional shares, competitors with a ginger ale market share, detailed ginger ale market segments, market trends and opportunities, and any further data you may need to thrive in the ginger ale industry. This ginger ale market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The ginger ale market consists of sales of ginger root, sweetener, corn syrup, carbonated water. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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