Fruit Pulp Market Report 2025

The fruit pulp market size has grown steadily in recent years. It will grow from $1.47 billion in 2024 to $1.54 billion in 2025 at a compound annual growth rate (CAGR) of 4.3%. The growth in the historic period can be attributed to historical demand patterns, market entry of new players, price fluctuations, consumer preferences, economic cycles.

The fruit pulp market size is expected to see steady growth in the next few years. It will grow to $1.84 billion in 2029 at a compound annual growth rate (CAGR) of 4.6%. The growth in the forecast period can be attributed to seasonality, regulatory changes, competitive landscape, economic conditions, health and wellness awareness. Major trends in the forecast period include use of advanced natural and healthy ingredients, technological advancements and research & development, innovative product development.

The rising demand for pulp-based food products is expected to stimulate growth in the fruit pulp market in the coming years. Pulp-based food products are processed food items that incorporate fruit or vegetable pulp to enhance the natural flavor and taste of the desired ingredients. Fruit pulp is used in the production of various goods, including jams, marmalades, jellies, candies, beverages, and fruit flavorings. It is also commonly employed as a flavoring additive in the beverage, milk, juice, snack, bread, and dairy industries. For example, data published by the Centre for the Promotion of Imports from Developing Countries (CBI), a Netherlands-based government agency, shows that processed fruit and vegetable imports into Europe have significantly increased in recent years. This surge in imports of fruit juices and purees indicates a strong demand for pulp-based food products, which is expected to drive the growth of the fruit pulp market during the forecast period.

The increasing demand in the processed foods sector is anticipated to propel the growth of the fruit pulp market in the future. Processed foods refer to food items that have undergone intentional changes to their natural state through various methods of preparation, preservation, cooking, or packaging. Fruit pulps add natural sweetness to processed foods, reducing the need for excessive added sugars in products like jams, jellies, fruit fillings, and fruit-flavored beverages. For instance, in 2023, the United States Department of Agriculture, a U.S.-based federal agency, reported that the total value of U.S. processed food product exports rose to $36.59 billion, marking a 1.7% increase compared to previous years. Thus, the growing demand in processed foods is driving the expansion of the fruit pulp market.

Leading companies in the fruit pulp market are increasingly concentrating on creating products that feature real fruit chunks. Real fruit chunks are pieces of whole fruit integrated into various food products, including smoothies, beverages, desserts, and snacks. Unlike fruit purees or juices that may undergo extensive processing, real fruit chunks maintain the natural texture, flavor, and nutritional benefits of the fruit. For example, in May 2023, Sunfeast, an Indian-based company specializing in fresh and packaged fruits, launched smoothies made with milk and real fruits, aiming to offer a nutritious and flavorful option for consumers looking for healthier beverage choices. The flavor of the Sunfeast Smoothies range has been enhanced with ingredients such as mango chunks, fruit pieces, chia seeds, and basil seeds. These components are known for providing a variety of nutrients beneficial to the human body. This product line is tailored to meet the rising demand for clean-label products that emphasize natural ingredients, appealing to health-conscious consumers.

Major players in the fruit pulp market are strategically focusing on introducing innovative solutions, including zero concentrates, to offer dependable services to consumers. Zero concentrates refer to products or processes that exclude the use of concentrated substances, typically obtained from fruits or other plant-based sources. For instance, in May 2023, ITC Limited, an Indian conglomerate, unveiled Fruits N Bits. This product is crafted from genuine fruit chunks and seeds, delivering a distinctive and wholesome drinking experience. Notably, it is created with zero concentrates and contains no added preservatives. Fruits N Bits presents a delightful blend of various fruits, such as pineapple, orange, mango, guava, and pomegranate. Furthermore, it is low in sugar and fat while providing a substantial amount of dietary fiber. This approach aligns with the broader trend among major companies to offer healthier and more natural options in the fruit pulp market.

In September 2023, Emami Group, a conglomerate based in India, purchased a 26% stake in Axiom Ayurveda for an undisclosed sum. This acquisition is part of Emami Group's strategy to broaden its portfolio, enhance its presence in the Ayurvedic sector, and capitalize on potential synergies between its consumer goods businesses and the healthcare offerings of Axiom Ayurveda. Axiom Ayurveda Private Limited, an Indian company specializing in herbal and fruit pulps, became a key asset for Emami Group through this acquisition.

Major companies operating in the fruit pulp market include PepsiCo Inc., ABC Fruits, Conagra Brands Inc., AGRANA Beteiligungs-AG, Allanasons Private Limited, Doehler Group, Goya Foods Inc., SunOpta Inc., Rio Grande Food Products Inc., Keventer Group, Sunrise Naturals Pvt. Ltd., Kiril Mischeff Ltd., Jadli Foods (India) Pvt. Ltd., Pursuit Industries Pvt. Ltd., Alimentos SAS, SVZ International B.V., Iprona The Fruit Company, Fabrica de Mermeladas S.A. de C.V., Tianjin Kunyu International Co. Ltd., Mysore Fruit Products Ltd., Shimla Hills Offerings Pvt. Ltd., Capricorn Food Products India Ltd., Paradise Juice Private Limited, Mor Mukat Marketing Private Limited, Tropifruit GmbH & Co KG, The Fruit Company, Shree Ganesh Frozen Foods Private Limited, Raje Agro Foods Pvt. Ltd.

North America was the largest region in the fruit pulp market analysis in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the fruit pulp market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the fruit pulp market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary product resulting from the processing of fresh fruit is fruit pulp, encompassing both the juice and the fibrous threads commonly extracted from the fruit juice. Fruit pulps maintain their original color, flavor, and texture even after undergoing extensive processing and storage.

Fruit pulp comes in various types, including mango, apple, guava, papaya, banana, peach, kiwi, citrus fruits, berries, and others. Mango fruit pulp, for instance, finds applications in the preparation of juices, drinks, jams, marmalades, and other products, produced through both organic and conventional methods. These fruit pulps, available in liquid and powder forms, are distributed through channels such as e-commerce, convenience stores, supermarkets or hypermarkets, specialty stores, and others. The end-users of these products include the food and beverage industry, the food service sector, and retail or household consumers.

The fruit pulp market research report is one of a series of new reports that provides fruit pulp market statistics, including fruit pulp industry global market size, regional shares, competitors with a fruit pulp market share, detailed fruit pulp market segments, market trends and opportunities, and any further data you may need to thrive in the fruit pulp industry. This fruit pulp market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The fruit pulp market consists of sales of exotic fruit pulp, tropical fruit, orchard fruit pulp, and citrus fruit pulp. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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