Functional Water Global Market Report 2024

The global functional water market has grown strongly in recent years. It will grow from $8.57 billion in 2023 to $9.21 billion in 2024 at a compound annual growth rate (CAGR) of 7.4%. The growth observed in the historical period can be attributed to heightened awareness of hydration, the expanding market of fitness and sports enthusiasts, a shift towards sugar-free beverages, an increase in health issues related to lifestyle, the effects of urbanization and busy lifestyles, the implementation of innovative packaging solutions, growing consumer education, and a focus on environmental sustainability.

The global functional water market is expected to see strong growth in the next few years. It will grow to $12.33 billion in 2028 at a compound annual growth rate (CAGR) of 7.6%. The anticipated growth in the forecast period can be attributed to the increasing demand for functional ingredients, a heightened focus on immune health, the expansion of online retail channels, advancements in nutraceutical research, and the integration of adaptogens and botanicals. Additionally, the growth is influenced by the expansion of specialty retailers and a dedicated focus on hydration within the sports nutrition sector. Key trends expected in the forecast period encompass hydration with added benefits, the popularity of low-calorie and sugar-free options, electrolyte-enhanced waters, collaborations and limited editions, the emergence of CBD-infused functional water, and the growing significance of digital marketing and e-commerce strategies.

The increasing prevalence of obesity is a significant driver for the growth of the functional water market. Obesity, a complex disease associated with numerous health risks, has become a global concern. Functional water is increasingly utilized as a dietary tool for weight management and obesity prevention. The World Health Organization (WHO) reports that over 1 billion people worldwide are currently obese, with projections indicating a further increase in overweight or obese individuals by 2025. As awareness of obesity-related health issues rises, functional water, with its potential health benefits, is expected to play a role in addressing this public health challenge.

The growing aging population is another factor expected to drive the growth of the functional water market. As the global population ages, there is a shift in demographic composition with an increasing proportion of older individuals. Aging is associated with changes in body composition, including a decline in total body water and intracellular water. Functional water products tailored to support hydration, muscle health, and overall well-being become relevant for addressing the specific needs of the aging demographic. The World Health Organization predicts a substantial increase in the number of individuals aged 60 years or older by 2030, highlighting the importance of products that cater to the unique health requirements of this demographic.

Product innovation is a key trend shaping the functional water market. Major companies are investing in the development of innovative functional water products to differentiate themselves and meet consumer demands. For instance, Nirvana Water Sciences Corp introduced Nirvana HMB + Vitamin D3 spring water, a functional beverage designed to combine science-backed benefits, including muscle recovery and immunity support. Innovations like these contribute to the diversification of product offerings within the functional water market, catering to a range of consumer preferences and health needs.

Strategic partnerships are playing a role in the expansion of the functional water market. Companies are entering into collaborations to launch new solutions and broaden their product portfolios. The partnership between Centr and Kyowa Hakko USA to create Centr Enhanced, a sparkling functional water with nootropic and adaptogenic ingredients, exemplifies this trend. Such collaborations leverage the strengths of different entities to introduce unique and differentiated functional water products that appeal to evolving consumer preferences.

In August 2021, Nestle SA, a Switzerland-based leader in the food and beverage industry, successfully acquired Essentia Water LLC for an undisclosed sum. This strategic acquisition marks Nestle's ongoing efforts to revitalize and strategically position its water business for sustained profitable growth, both within the USA and on a global scale, through the integration of Essentia. Essentia Water LLC, based in the United States, specializes in supercharged ionized alkaline and functional water.

Major companies operating in the functional water market report are Danone, The Coca-Cola Company, Pepsico Inc., Dr. Pepper Snapple Vitamin Well AB, Trimino Brands LLC., NYSW Beverage Brands Inc., Herbal Water, Vichy Catalan Corporation, San Benedetto, Unique Foods, Nestle SA, Hint Water, Balance Water Company, Sunny Delight Beverages Company, Hind Water, Kraft Foods, Function Drinks, Bridgepoint Group plc., Disruptive Beverages Inc., Keurig Dr Pepper Inc., CENTR Brands Corporation, Flow Beverage Corp, Ayala's Herbal Water, Nirvana Water Sciences Corp, Talking Rain Beverage Company, The Alkaline Water Company Inc., Wtrmln Wtr, HFactor, Penta Water Company, AquaHydrate Inc., Propel Water, and Gatorade.

North America was the largest region in the functional water market share in 2023. The regions covered in the functional water market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the functional water market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary product types of functional water include vitamins, proteins, and others. Vitamin functional water is a subgroup enriched with compounds essential for normal cell function, growth, and development. This colorless and transparent beverage serves as a hydrating option, similar to drinking water. It is commonly packaged in PET bottles, cans, and other containers and distributed through various channels, including hypermarkets or supermarkets, specialty stores, online platforms, and more. Functional water with added vitamins provides consumers with a convenient and refreshing way to meet their hydration needs while gaining additional health benefits.

This report provides functional water market statistics, including functional water industry global market size, regional shares, competitors with a functional water market share, detailed functional water market segments, market trends and opportunities, and any further data you may need to thrive in the functional water industry. This functional water market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The functional water market consists of sales of water with minerals, oxygen, herbs, and botanicals. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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