Agritourism Market Report 2025

The agritourism market size has grown strongly in recent years. It will grow from $66.29 billion in 2024 to $70.43 billion in 2025 at a compound annual growth rate (CAGR) of 6.2%. The growth in the historic period can be attributed to rural economic diversification, consumer interest in farm life, cultural preservation and heritage, environmental education and conservation, seasonal events and festivals.

The agritourism market size is expected to see strong growth in the next few years. It will grow to $94.7 billion in 2029 at a compound annual growth rate (CAGR) of 7.7%. The growth in the forecast period can be attributed to shift in traveler preferences, health and wellness offerings, education and learning opportunities, culinary and gastronomic experiences, personalized and customizable experiences. Major trends in the forecast period include agri-education experiences, farm-to-table experiences, adventure and rural activities, cultural immersion, specialized agritourism offerings.

The agritourism market is experiencing robust growth attributed to increased government initiatives directed towards agritourism farms. This sector's prominence is expanding globally, driven by growing interest in farming activities, products, and innovative methods, coupled with the introduction of new government programs. These initiatives actively support local farming and agricultural ventures, aiming to invigorate economies in farming, ranching, and related communities. Various government bodies worldwide have launched initiatives to attract tourists, offering opportunities for the local agriculture sector. For example, in June 2022, the Irish Minister for Agriculture, Food, and the Marine, Charlie McConalogue, unveiled a €300,000 ($3.06 million) fund allocated to 19 local agro-food tourism projects, aiming to foster agritourism development in rural areas and provide platforms for farmers, producers, and artisans to enhance their offerings. Similarly, in September 2021, the Kerala State Government in India initiated the Kerala Agri Tourism Network and a state-level training program to boost farm tourism post-COVID, facilitating further growth in the tourism industry. Consequently, these government-driven initiatives focused on agritourism farms are poised to drive substantial growth within the agritourism market.

The growing consumer interest in on-farm tourism or farm stays is propelling the agritourism market. A farm stay refers to a lodging option, such as a residential structure, bed & breakfast, or chalet, that accommodates short-term visitors on a farm or rural property. These farm stays support agritourism by allowing guests to experience life on agricultural land while engaging in recreational activities. This provides visitors with an authentic understanding of agricultural practices and the effort involved in food production. For example, in March 2022, Scottish Agritourism, a UK-based business development service in Auchterhouse, reported that the agritourism and farm retail sectors showed promising growth for 2021/22, with 66% of agritourism businesses and 46% of farm retail businesses anticipating increased turnover. In contrast, only 27% of traditional farm businesses expect similar growth. Therefore, the rising consumer interest in on-farm tourism or farm stays is set to drive the agritourism market forward.

Major companies in the agritourism market are creating innovative services that range from promoting agricultural awareness to enhancing visitor experiences through interactive farm tours and workshops. These initiatives foster a deeper understanding of agriculture. Additionally, they emphasize farm-to-table dining and sustainable practices to strengthen the connection between consumers and food production. Promoting agricultural awareness involves educating the public about the importance of agriculture for society, sustainability, and food security. For example, in April 2024, Greater Iowa City Inc., a US-based non-profit organization, launched Agri-Culture Iowa, which aims to promote local agribusinesses and sustainable practices, thereby enhancing tourism and community engagement in Johnson County. The initiative's goal is to create memorable farm-to-table experiences while also boosting the local economy.

Major players in the agritourism market are introducing innovative services, including agritourism spots, to attract a wider customer base and boost profitability. Agritourism involves touring agricultural areas, allowing visitors to explore farms and often partake in farm-related activities. An example of this innovation is seen in the Kurdistan Region's launch of its inaugural agritourism spot in Halabja in August 2023. This site draws daily tourists seeking an experience amidst the region's natural beauty, renowned for its fruit orchards and pristine freshwater springs. The location offers a delightful atmosphere, making it an exceptional tourist destination. Designating a day each week to soak in the ambiance is a wise choice. Moreover, the city is known for its artisanal crafts, such as the intricately crafted knitting style called klash.

In September 2023, SKIFT, a travel company headquartered in New York City, completed the acquisition of Twenty31 Consulting Inc., the terms of which were undisclosed. This strategic move is intended to broaden Skift's scope within the tourism sector and bolster its consulting services. Through the amalgamation of their expertise and resources, the collaboration seeks to innovate and devise novel solutions and strategies specifically tailored for the tourism industry, potentially benefiting agritourism enterprises. Twenty31 Consulting Inc., a firm based in Canada, specializes in tourism and destination management consulting.

Major companies operating in the agritourism market include Blackberry Farm LLC, Gites de France, Feather Down Farms, Farm Stay UK, Goosewing Ranch, Liberty Hill Farm, Willowsford Farm, Agriturismo Al Verneto, Bay Farm Tours, Kansas Agritourism, The Inn at Valley Farms, Agritopia, Agritours Canada Inc., Stita Farm Tours, Green Acres Farm Bed and Breakfast, Agrilys Voyages, Monteillet Fromagerie, World Wide Opportunities on Organic Farms, Agricultural Tour Operators International, Field Farm Tours Limited, Willow-Witt Ranch, Farms & Farmers, Agri-Tourism Development Corporation, AgriTourismo, Barns and Farms, Farmhouse Inns, Agritourisme France, Rural Retreats, Farmers For Real, Newland Stays, Heritage Farmstead Museum, Agriturismo.it, Farm Stay US, Australian Farm Tourism, Farm Stay Japan, Agrotourism Cyprus, Farm Stay New Zealand, Fazenda Leite Verde, Agritourism South Africa.

North America was the largest region in the agritourism market in 2024. The regions covered in the agritourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the agritourism market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Agritourism encompasses a commercial venture that combines agricultural production, processing, and tourism to attract visitors to farms, ranches, and agricultural establishments. The primary aim is to entertain and educate guests while generating revenue for the farm, ranch, or business owner. This multifaceted approach involves a diverse range of activities designed to expand the business scope and boost income.

Key activities within agritourism include on-farm sales, outdoor recreational activities, agritainment (agriculture-themed entertainment), educational tours, accommodations, and various other engagements. On-farm sales involve the direct selling of agricultural products from the farm, offering customers a transparent food supply chain and the opportunity to visit the farm, fostering trust and loyalty. Agritourism tours cater to both group and individual travelers and are marketed through travel agencies and direct sales channels. This form of tourism is inclusive and suitable for individuals of all ages, offering experiences that cater to men, women, and children alike.

The agritourism market research report is one of a series of new reports that provides agritourism market statistics, including agritourism industry global market size, regional shares, competitors with an agritourism market share, detailed agritourism market segments, market trends and opportunities, and any further data you may need to thrive in the agritourism industry. This agritourism market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The agritourism market includes revenues earned by entities by providing and organizing services such as wildlife research, horseback riding, cannery tours, cooking lessons, harvest festivals, barn dances, farm stays, guided tours, and petting zoos. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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