Agritourism Market Report 2026

The agritourism market size has grown strongly in recent years. It will grow from $70.17 billion in 2025 to $75.31 billion in 2026 at a compound annual growth rate (CAGR) of 7.3%. The growth in the historic period can be attributed to farm income diversification needs, increasing consumer interest in rural lifestyles, expansion of domestic tourism, growing awareness of sustainable agriculture, development of rural tourism infrastructure.

The agritourism market size is expected to see strong growth in the next few years. It will grow to $99.51 billion in 2030 at a compound annual growth rate (CAGR) of 7.2%. The growth in the forecast period can be attributed to increasing demand for authentic travel experiences, expansion of agritourism among urban populations, rising investments in farm stay facilities, growing focus on experiential learning tourism, increased promotion of local food systems. Major trends in the forecast period include growing popularity of farm-based experiences, rising demand for educational and experiential tourism, expansion of on-farm accommodation offerings, increasing use of direct-to-consumer booking channels, higher focus on local food and cultural engagement.

The growing interest of consumers in on-farm tourism or farm stays is boosting the agritourism market. A farm stay refers to a residential building, bed-and-breakfast, chalet, or similar accommodation used to host short-term visitors on a farm or rural property. Farm stays have supported agritourism by allowing people to stay on agricultural land while participating in recreational activities. This offers firsthand exposure to farming practices and the effort involved in producing food. For example, in September 2025, Eurostat of the European Union, a Luxembourg-based official EU statistics agency, reported that the number of nights spent in tourist accommodations, including rural and farm-focused stays, reached 826 million, representing a 5.1% increase compared with the same period in 2024. Therefore, rising consumer interest in on-farm tourism or farm stays will fuel the agritourism market.

Major companies in the agritourism market are creating innovative services that range from promoting agricultural awareness to enhancing visitor experiences through interactive farm tours and workshops. These initiatives foster a deeper understanding of agriculture. Additionally, they emphasize farm-to-table dining and sustainable practices to strengthen the connection between consumers and food production. Promoting agricultural awareness involves educating the public about the importance of agriculture for society, sustainability, and food security. For example, in April 2024, Greater Iowa City Inc., a US-based non-profit organization, launched Agri-Culture Iowa, which aims to promote local agribusinesses and sustainable practices, thereby enhancing tourism and community engagement in Johnson County. The initiative's goal is to create memorable farm-to-table experiences while also boosting the local economy.

In September 2023, SKIFT, a travel company headquartered in New York City, completed the acquisition of Twenty31 Consulting Inc., the terms of which were undisclosed. This strategic move is intended to broaden Skift's scope within the tourism sector and bolster its consulting services. Through the amalgamation of their expertise and resources, the collaboration seeks to innovate and devise novel solutions and strategies specifically tailored for the tourism industry, potentially benefiting agritourism enterprises. Twenty31 Consulting Inc., a firm based in Canada, specializes in tourism and destination management consulting.

Major companies operating in the agritourism market are Blackberry Farm LLC, Gites de France, Feather Down Farms, Farm Stay UK, Goosewing Ranch, Liberty Hill Farm, Willowsford Farm, Agriturismo Al Verneto, Bay Farm Tours, Kansas Agritourism, The Inn at Valley Farms, Agritopia, Agritours Canada Inc., Stita Farm Tours, Green Acres Farm Bed and Breakfast, Agrilys Voyages, Monteillet Fromagerie, World Wide Opportunities on Organic Farms, Agricultural Tour Operators International, Field Farm Tours Limited, Willow-Witt Ranch, Farms & Farmers, Agri-Tourism Development Corporation, AgriTourismo, Barns and Farms, Farmhouse Inns, Agritourisme France, Rural Retreats, Farmers For Real, Newland Stays, Heritage Farmstead Museum, Agriturismo.it, Farm Stay US, Australian Farm Tourism, Farm Stay Japan, Agrotourism Cyprus, Farm Stay New Zealand, Fazenda Leite Verde, Agritourism South Africa.

North America was the largest region in the agritourism market in 2025. The regions covered in the agritourism market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the agritourism market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The agritourism market includes revenues earned by entities by providing and organizing services such as wildlife research, horseback riding, cannery tours, cooking lessons, harvest festivals, barn dances, farm stays, guided tours, and petting zoos. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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