Media in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
- The Brazilian media industry had total revenues of $15.5 billion in 2021, representing a compound annual growth rate (CAGR) of 0.4% between 2016 and 2021.
- The advertising segment accounted for industry's the largest proportion in 2021, with total revenues of $10.5 billion, equivalent to 67.5% of the industry's overall value.
- Sales of movies in downloadable digital format growing after a long period of decline, with revenues in the music and video segment up by 8.2% in 2021.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Brazil
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Brazil
- Leading company profiles reveal details of key media market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Brazil media market with five year forecasts by both value and volume
Reasons to Buy
- What was the size of the Brazil media market by value in 2022?
- What will be the size of the Brazil media market in 2027?
- What factors are affecting the strength of competition in the Brazil media market?
- How has the market performed over the last five years?
- What are the main segments that make up Brazil's media market?
Table of Contents
1 Executive Summary
2 Market Overview
3 Market Data
4 Market Segmentation
5 Market Outlook
6 Five Forces Analysis
7 Competitive Landscape
8 Company Profiles
9 Macroeconomic Indicators
10 Appendix
List of Tables
List of Figures
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- WPP plc
- Globo Comunicacao e Participacoes S.A.
- AT&T Inc
- Globo Comunicacao e Participacoes S.A.
- Omnicom Group, Inc.
- The Walt Disney Company
Table Information
Report Attribute | Details |
---|---|
No. of Pages | 61 |
Published | February 2023 |
Forecast Period | 2021 - 2026 |
Estimated Market Value ( USD | $ 15.5 Billion |
Forecasted Market Value ( USD | $ 18.6 Billion |
Compound Annual Growth Rate | 3.7% |
Regions Covered | Brazil |