ASEAN Destination Tourism Insight Report Including International Arrivals, Domestic Trips, Key Source/Origin Markets, Trends, Tourist Profiles, Spend Analysis, Key Infrastructure Projects and Attractions, Risks and Future Opportunities, 2023 Update

Analysis of destination markets, infrastructure and attractions, main and emerging source markets, as well as risks and opportunities in the ASEAN region. This report explores the types of travelers that visit the region as well as a SWOT analysis. Thailand, Singapore and Indonesia are explored in more detail.

Key Highlights

• Prior to COVID-19, inbound flows to the ten ASEAN member countries were growing. Many factors had contributed to this notable growth, including ASEAN's heritage and natural attractions, improved tourist facilities, affordable connectivity, a rising consumer class and geographic proximity to China and India.
• A significant portion of this growth can be attributed to ASEAN's largest destination markets of Thailand and Malaysia.
• Entering the global pandemic, inbound flows to the ASEAN region plummeted, with international arrivals declining in 2020. Nevertheless, as member countries go through a phased reopening and travel begins to resume worldwide, the publisher forecasts that inbound flows will grow. The COVID-19 pandemic hit the Asia-Pacific (APAC) region first, exposing the high dependency of the ASEAN member countries' tourism economies on Chinese tourists.
• Tourists from Singapore are the most mobile in the ASEAN region and the blocs second-largest source market.

Scope

• This report is part of the publisher's Destination Market Insights Series. These reports provide an in-depth analysis of a tourist destination and its key source markets, as well as an assessment of the trends and issues in the covered destination market, in this case the ASEAN region.

Reasons to Buy

• Obtain a clear and detailed insight into new developments in a burgeoning tourist destination.
• Use data and analysis to explore trends related to international arrivals and spending, tourism segments as well as construction, airlines and hotel developments.
• Gain a better understanding of the opportunities in the market, as well as the risks, to support better business decisions.