Anti Aging Market Outlook, 2028

Aging is caused by a cycle of biochemical processes that degenerate the body over time and affect an individual’s health, fitness, and appearance. Anti-aging refers to the process of limiting or delaying these changes through a variety of products and services. Today, a good physical personality is needed and determines the success of an individual in different areas of life. Demand for anti-aging products and devices are increasing due to growing awareness of the appearance of men and women of all ages. Aging-related awareness of skin, such as fine lines, wrinkles, and dullness, and increased spending on products that help present youthful skin are expected to drive market demand around the world. Although ageing is a physiological change, external factors such as air pollution, alcohol use, and UV ray exposure have been shown to have a negative impact on skin cell contribution to premature ageing. Anti-aging creams and lotions play an important function in a person's life by assisting in the maintenance of a young glow and moisturization. The growing older population is a primary driver of the anti-aging market's rise. This age group is becoming more aware of anti-aging products. Because of severe rules and regulations, there has been a surge in the creation of safe and effective anti-aging goods and services, which is driving market expansion. Manufacturers are now focusing on their products' effectiveness and quality. This involves boosting investment for R&D activities, which are anticipated to result in the development of novel anti-aging products, services, and equipment such as breast implants, botulinum toxin injection therapy, plastic surgery, and other long-term operations. Furthermore, various cross-over products have evolved as a result of the natural beauty trend. These provide the dual functioning of cosmetics and wrinkle treatment to assist people in protecting their natural skin. Lancôme, an L'Oreal brand, for example, offers a line of makeup and cosmetics that include anti-aging genifique serum. Emerging trends that have a direct impact on market dynamics include the incorporation of alphabetic formulation in anti-aging products, increased use of multifunctional anti-aging products, and rising demand for natural and organic components in anti-aging products.

According to the research report, “Global Anti-aging Market Outlook, 2028” the market is anticipated to cross USD 89 Billion by 2028, increasing from USD 60.69 Billion in 2022. The market is expected to grow with 6.89% CAGR by the end of the forecast period. People currently place a high value on looking young, and the global cosmetics and skincare sector is capitalising on this trend. Several end-uses of anti-aging products, services, and gadgets are driving demand among customers, both young and old, as they become more self-conscious about their physical appearance. The emergence of the elderly population has resulted from an increase in average life expectancy. The development in beauty consciousness among the general public has supported the growth of this vast sector, which caters to a wide range of aesthetic difficulties. As a result of technical improvements, safer and more efficient services have grown increasingly popular. The anti-aging industry is expected to expand as a result of technology advancements and greater investment in research & development by large corporations in order to develop exceptionally safe and effective skin care products. As a result of increased awareness and acceptance of anti-aging remedies, there is a potential market for anti-aging gadgets and aesthetic plastic surgery operations over the forecast period. On the other side, the anti-aging industry is predicted to be limited over the forecast period by tight regulatory criteria for devices and societal stigma in some demographics. Previously, only department stores sold pricey anti-aging products, but specialised companies have made them more widely available and affordable. These goods are currently available through internet retailers, specialist retail shops, spas, salons, and direct response television channels such as home shopping channels and infomercials. The high cost of anti-aging goods and therapies, as well as the proliferation of counterfeit products containing dangerous substances, pose a substantial obstacle to the expansion of the anti-aging business.

Based on the report, the market is segmented into five major regions including North America, Europe, Asia-Pacific, South America and Middle East & Africa. North America is expected to lead the anti-aging product market due to the increased visibility of ageing indications and rising obesity in the country. The market is expanding as more people become aware of the effects of ageing and lifestyle changes. Factors such as government rebate programmes and increased disposable income are propelling market expansion in nations such as the United States and Canada. Growing demand for men's and women's grooming products, as well as increasing awareness of looks and a desire for attractiveness, will propel the market ahead. Asia Pacific is expected to dominate in terms of CAGR due to the region's higher proportion of senior individuals. Furthermore, in nations such as Japan, China, and South Korea, younger and middle-aged generations are gradually adopting cosmetics that can prevent and eliminate early ageing symptoms such as hair greying and the emergence of wrinkles and fine lines. As a result of these factors, demand for skin and hair wellness products is increasing. The increased availability of innovative cosmetics goods, as well as increased access to numerous local and foreign cosmetic companies via the internet, has aided in increasing market share in the Asia Pacific area. Based on the countries, United States is leading the market in 2022. Because of established infrastructure and the existence of important market participants, the industry in the United States is expected to grow. Consumer spending on premium cosmetics is increasing, as is consumer awareness of the importance of personal care. Product sales in the country have expanded as a result of rising living standards and easy access to cutting-edge technology via both online and offline distribution channels. Rising acceptability of cosmetic treatments, favourable reimbursement regulations, and a growing millennial population would all contribute to market expansion.

Based on the demographics, generation X is leading the global market in 2022 with the largest share, over 45% and will continue to remain the largest consumers of anti-aging products, followed by generation Y. These people are more conscious about their appearance and, therefore, opt for solutions for reducing the signs of maturity. Further, currently, they are being exposed to a taxing work environment, which arouses the aging process through oxidative stress. Also, active participation and involvement in social media led to improved brand awareness among generation X. In the future, the generation Y category is expected to exhibit the second-highest growth rate, owing to the budding consciousness for external appearance and flexibility to adapt to modern fashion trends, which would further promote the market progression. Young millennials and generation Zers have extremely different skin issues and treatment requirements as compared to baby boomers and generation Xers. Also, skincare device companies are strongly focusing on launching items to address these age groups’ concerns individually to maximize their reach. Both males and females' increasing desire for multi-functional cosmetics goods such as anti-wrinkle lotions are driving the market. In addition, increased consumer purchasing power on personal grooming goods and evolving lifestyles are boosting demand for the anti-aging products market. Moreover, technical advancements in the beauty business, together with freshly developed products with various formulations and essences, have resulted in regular product releases by top businesses, fuelling worldwide anti-aging market expansion even further. The increasing consciousness of physical image among both old and young customers has fuelled the market for anti-aging products and technologies. The world's population is aging, and almost every nation in the world is witnessing an increase in the number and percentage of elderly people. As a result, population aging is set to become one of the most dramatic social changes of the twenty-first century, with consequences for almost all aspects of society and, as a result, there is a need for anti-aging products. Furthermore, the high buying power of consumers from both advanced and emerging nations contributes to the market's rapid expansion.

Based on the product type, anti-aging and anti-wrinkle creams are better than other forms because they give the skin a protective barrier by preventing the absorption of UV rays and outside dust. People are always more concerned with the appearance of their faces and are willing to spend money on facial skin care, which generates significant market revenue. The face receives greater attention since it is the most prominent and distinctive bodily feature. Face creams of all kinds assist maintain clear skin by preventing blemishes, acne, pimples, and fine lines. Anti-aging and anti-wrinkle creams keep the skin looking healthy and provide it with the necessary moisture. The aging population throughout the world and an increase in customers ready to spend money on goods that help reduce the effects of aging are the main factors driving the demand for anti-aging and anti-wrinkle creams. In addition, several advertising and marketing campaigns launched by important industry manufacturers are raising awareness of the benefits of anti-aging and anti-wrinkle creams. The growing demand for anti-stretch mark products, due to the increasing incidence of obesity, particularly among the older population, and the increasing focus of major companies on the launch of advanced devices and products for the treatment of stretch marks are anticipated to boost the segment’s growth. For instance, in May 2021, Givaudan Active Beauty launched Centella CAST, an ingredient derived from Centella Asiatics that acts on the mechanisms responsible for the formation of stretch marks. Also, in April 2021, Bio-Oil launched an All-Natural version of the oil which will be available in Ireland for the treatment of scars and stretch marks.

Depending on the distribution channel for product types, the market is categorized as specialty store, pharmacy & drug stores, hypermarket & supermarket, online and others Specialty stores dedicated to skincare and beauty products are a popular sales channel for anti-aging products in North America. These stores typically offer a wide range of skincare brands and products, including those specifically targeted at anti-aging. Sephora is a renowned beauty retailer that features a vast selection of skincare brands and products. They carry a wide range of anti-aging skincare products, including creams, serums, masks, and treatments, from both well-known and emerging brands. Ulta Beauty is another prominent beauty retailer in North America that offers a diverse range of skincare products. They provide anti-aging options from various brands, including both drugstore and high-end offerings. Some other stores include Dermstore, Bluemercury, SkinStore and C.O. Bigelow. However, online stores have several advantages, including easy access to goods from numerous brands and price discounts. Online stores are gaining popularity due to the increasing use of the internet and social media sites such as YouTube and Instagram. A large population follows social media influencers for product suggestions and further information. Live shopping's rising popularity will also fuel sales of anti-aging and anti-wrinkle products through online stores. By giving manufacturers a cost-efficient and quick-response mode of sale and distribution, the development of online retailers has also propelled the industry. Customers are increasingly choosing the convenience of not going to a store, which has presented a challenge to supermarkets and hypermarkets. The increase in internet usage and the entrance of new retailers into e-Commerce have further reinforced the trend.

However, based on treatment types, the adult acne therapy segment is the leading segment of the anti-aging market in 2022. The inflammation and blocked pores are the root causes of nearly all adult acne. This factor is boosting the adoption of adult acne therapy as anti-aging treatment. Dermatologists and skincare professionals may recommend combination therapies for adult acne, utilizing a mix of topical treatments, oral medications, and in-office procedures tailored to individual needs. Advancements in technology have led to the development of innovative acne treatment devices such as light therapy devices, cleansing brushes, and at-home acne treatment devices. These devices offer convenience and targeted solutions for adults dealing with acne. The concept of personalized skincare is gaining traction, with the understanding that different individuals may require customized approaches to address their unique skin concerns. This includes personalized formulations, ingredients, and treatment plans. The hair restoration segment is growing with highest CAGR by 2023-28. The increase in the number of hair treatments due to the rise in prevalence of hair loss and baldness among adults will be the primary cause. Mounting stress among the youth population, augmenting pollution concerns, and dietary changes are the major factors causing hair loss problems in countries, such as India and China, which are projected to aid the demand for hair restoration treatment in these countries. Moreover, hereditary makeup that augments with aging; side effects of many medications & treatments; exposure to radiation during treatment or other conditions; hormonal changes owing to childbirth, menopause, pregnancy, and thyroid problems; stressful lifestyle causing the thinning of hair, and the excessive usage of chemical sprays hairstyling are among the major causes of hair loss. Additionally, depression, anxiety, and digestion- and sleep-related issues lower the growth of hair. Based on the distribution channel, rejuvenation centers are projected to lead the overall market by 2028.

Companies in the anti-aging market are mainly focused on production of good quality products to cater the increasing demand from consumers across the globe. The growing adoption of beneficial products to hide skin wrinkles and aging signs is fuelling the sales of anti-aging products. Technological advancements in product manufacturing, increasing presence of market players, and research & development activities to find proper ingredients to use in anti-aging products are positively affecting the market growth. Collaborative efforts of product manufactures and healthcare specialists can help overcome the challenges in this market. The growing trend towards plant-based alternatives has recently led to a shift in consumer taste to organic and natural products. In this regard, many brands offer anti-aging products based on chemical-free ingredients. For example, skin care product manufacturer Alpyn Beauty offers Plant Genuis melt with bakuchiol, a chemical-free moisturizer. This brightens the skin and protects it from wrinkles and free radical damage. Technological advances and huge investments in research and development have introduced new anti-aging treatments and products with long-term results, such as plastic surgery, breast augmentation surgery, and botulinum toxin injection therapy. With strict rules and regulations, manufacturers are introducing safer and more efficient anti-aging products to provide consumers with faster results, thereby expanding the growth prospects of the market. However, high cost of raw materials used in the manufacturing of anti-aging products and shortage of natural ingredients are factors hampering global market growth. The rise in the consumer demand for anti-aging solutions, with the increase in lifestyle standards and income among the population across the world, is the major factor driving the growth of the studied market.

One of the latest advancements in the market is the Synchronous Ultrasound Parallel Beam technology, developed by the anti-aging company Sofwave. This technology uses ultrasound rays that have been approved by the FDA to firm and lift the skin on the face and neck, as well as the eyebrows and chin. This exciting technology was recently launched at the International Congress on Medical Aesthetics and Anti-aging in Tel Aviv. Another recent addition to the Anti-Aging Market is the ZEITGARD PRO cosmetic device from LR Health and Beauty. This device is designed for home use and features interchangeable beauty tools, including those with anti-aging functions. With a variety of tools available, users can customize their at-home beauty routine to suit their individual needs and target specific areas of concern. Major companies operating in the anti-aging sector are focused on developing new technological solutions to meet consumer demand and strengthen their position. For instance, in March 2021, Laboratoires Pierre Fabre, a France based pharmaceutical and cosmetics company, launched the TRIASORB sun protection product based on its patented technology. TRIASORB is the first organic filter having a special capacity to absorb and reflect damaging sun radiation, such as UVB, short UVA, and long UVA rays, as well as intense visible blue light. In September 2020, Grifols, S.A., a Spain-based pharmaceutical and chemical manufacturer, acquired Alkahest, Inc., for $146 million. Through this acquisition, Grifols will increase its discovery research and development based on knowledge of the human plasma proteome to find novel treatments for age-related disorders. Grifols and Alkahest will be able to develop new plasma proteins, new uses for presently licensed plasma proteins, biomarkers for diagnostics, recombinant proteins and antibodies, as well as small-molecule medications, thanks to this special proteomic platform of targets. Alkahest is a US-based clinical stage biopharmaceutical company committed to fully comprehending the human plasma proteome and specializing in plasma proteins and their recombinant equivalents that have been identified as potential medicinal drugs.

Globally, a large number of conferences, exhibitions, and seminars are being organized to raise awareness among students, plastic surgeons, and the general public about advancements in slow-aging treatments. Many players are, therefore, actively taking part in these exhibitions and events to raise awareness about their offerings. For instance, EuroMediCom (Informa Group) organized the Aesthetic & Anti-Aging Medicine World Congress in Monte Carlo, Monaco, in April 2019. The AMWC featured five sessions on aesthetics and anti-aging, with discussions and knowledge sharing by opinion leaders and overseas experts. Moreover, in September 2018, the American Academy of Anti-Aging Medicine (A4M) organized the 13th edition of the Aesthetic & Anti-Aging Medicine World Congress in Thailand to educate physicians and scientists about biomedical sciences and therapies. Such seminars and conferences are, thus, expected to create awareness of technological advancements in the treatments, which, in turn, would drive the demand for related items in the industry. In July 2020, Amorepacific Group, a South Korean beauty company, announced to launch its brand Sulwhasoo in India with Nykaa. The brand is set to expand its vision of beauty that is inspired through timeless wisdom in the Indian market through one of the leading beauty retailer Nykaa. According to NCBI, changes in skin are the most visible aging signs. Young fibroblast cells secrete high level of extracellular matrix (ECM) consisting of various proteins. The most extremely secreted was HAPLN1, which was lost in aged fibroblast. Therefore, current research relating to HAPLN1 protein has been carried out which has effect on reversing and alleviating aging skin including wrinkles. Moreover, the rapidly growing e-commerce industry is expected to open business opportunities for players in the market.

Recent Developments:

• In March 2023, Nivea, a Germany-based personal care brand, announced the launch of the Q10 Anti-Wrinkle Specialist Targeted Wrinkle Filler. As per company claims, the product shows visible results within 5 minutes of application due to the use of first-of-its-kind innovative technology in the production of the cream
• In September 2022, NutriGlow launched a limited edition range of anti-aging skincare items. The products are derived organically and are claimed to become easily integrated with the morning or night skincare routine of the users
• In June 2022, The Estée Lauder Companies (ELC) announced the opening of its new, state-of-the-art distribution centre in Galgenen, Switzerland, in order to accommodate the dynamic and future expansion of its global Travel Retail business. Travel Retail, which encompasses duty-free environments such as airports, downtown locations, airlines, cruise ships, and border shops, is one of the company's fastest-growing channels and reaches more than three billion consumers annually. This new 300,000-square-foot facility increases the company's Swiss distribution footprint. It has allowed ELC to remain at the forefront of providing its luxury beauty products and personalised services to international travellers.
• In April 2022, in collaboration with Walmart, OLAY North America and Pantene North America launched new Boosters for skin and hair to meet consumers' evolving personal care needs. With the new Booster collection, OLAY and Pantene are empowering consumers to personalize their very own routine with products that fit their day-to-day emotional issues.
• In February 2022, Olay Body Unveiled New Fearless Artist Series to Elevate Stories of Women of Color in Art and Science. Olay Body launched the Fearless Artist Series, a new collection of body washes that feature bottle artwork designed by African American artist Avery Williamson and formulas specially crafted by a diverse team of women. The Fearless Artist Series is part of Olay Body's ongoing commitment to elevate stories of women of colour in STEAM (science, technology, engineering, art, and math) while increasing the representation and visibility of products designed for women of colour
• In 2022, Suneva Medical, Inc. and Vivion Health Acquisition Corp. have announced a formal merger agreement. Suneva Medical, Inc. is an innovative medical technology company that uses medical technologies to change the standard of care in aesthetic treatments. The combined company’s stock is projected to trade on the NYSE after the transaction is finished under the ticker symbol “RENEW.” The combination will alter the non-surgical anti-aging cosmetics business.

Covid-19 Impacts:

COVID-19 has a negative impact on the worldwide anti-aging market because to lengthier lockdowns and decreased sales of anti-aging goods. Manufacturers in the global anti-aging products market are establishing new opportunities as demand for these goods grows around the world. Manufacturers are working hard to recoup from losses caused by the COVID-19 outbreak and are looking at new ways to overcome problems in the worldwide market. Because of rising personal care awareness, increased pollution, stress, and unhealthy lifestyles, North America controls the majority of the anti-aging products industry. The global market is being driven by expanding disposable income and the growing importance of appearance.

Companies Mentioned in this Report:

Unilever plc, L'Oréal S.A., The Estée Lauder Companies Inc., Beiersdorf AG, Shiseido Company Limited, Procter & Gamble, Candela Medical Corporation, Johnson & Johnson, Nu Skin Enterprises Inc., Pierre Fabre S.A., Amore Pacific, Henkel AG & Co. KGaA, Revlon Inc., Chanel Ltd, AbbVie Inc., Kao Corporation, Lotus Herbals Pvt Ltd., Natura&Co, Oriflame Cosmetics AG, Coty Inc

Considered in this report

• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Global Anti-Aging Market with its value and forecast along with its segments
• Region-wise Anti-Aging market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions & Countries covered in the report:

• North America (United States, Canada, Mexico)
• Europe (Germany, United Kingdom, France, Spain, Italy, Russia)
• Asia-Pacific (China, Japan, India, Australia, South Korea)
• SA (Brazil, Argentina, Colombia)
• MEA (UAE, Saudi Arabia, South Africa)

By Types

• Product
• Treatment

By Product

• Anti-Wrinkle
• Hair Color
• Ultraviolet (UV) Absorption
• Anti-Stretch Mark
• Others

By Distribution channel

• Specialty Store
• Pharmacy & Drug Stores
• Hypermarket & Supermarket
• Online
• Others

By Treatment

• Adult Acne Therapy
• Anti Pigmentation
• Hair Restoration
• Breast Augmentation
• Liposuction
• Chemical Peel
• Others

By Distribution channel

• Hospitals, Pharmacies, Drugstores
• Dermatology Clinics
• Rejuvenation Centers
• Others

By Demography

• Generation X
• Baby Boomers
• Generation Y
• Generation Z

By end-user

• Men
• Women

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this; the author has started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Anti-Aging industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.



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