Hair Care Market Outlook, 2028

Hair care is an essential part of personal grooming and cultural identity in many parts of the world. Consumers are becoming more conscious of the ingredients in the hair care products they use and are seeking out natural and organic alternatives. This trend is driving the development of more natural and eco-friendly hair care products, which are perceived as healthier and more environmentally sustainable. Furthermore, the hair care industry is constantly evolving, with new technologies and ingredients being developed to improve the effectiveness and efficiency of hair care products. Companies are investing in research and development (R&D) to create innovative products that meet the evolving needs of consumers. Moreover, as the global population ages, there is a growing demand for hair care products that address hair problems such as hair loss, thinning, and greying. Consumers are willing to invest in hair care products that provide anti-ageing benefits and help maintain healthy hair. In addition, consumers are becoming more aware of the environmental impact of hair care products and are seeking out eco-friendly and sustainable alternatives. This trend is driving the development of hair care products that use biodegradable packaging, natural and organic ingredients, and sustainable production methods. Furthermore, salon professionals play a key role in shaping consumer preferences and trends in the hair care market. Consumers often seek advice and recommendations from their hairdressers when it comes to choosing hair care products and salon professionals are often early adopters of new products and technologies.

According to the research report, Global Hair Care Market Outlook 2028 the market was valued at USD 87.67 billion, which is expected to cross USD 122.15 billion by the end of the forecast period. The market is anticipated to grow at 5.79% CAGR by 2023-28. As the world becomes more diverse, there is a growing demand for hair care products that cater to different hair types and textures. This trend is driving the development of hair care products that are specifically formulated for different ethnicities and hair types. Furthermore, consumers are increasingly looking for hair care products that target specific concerns such as dryness, frizz, and split ends. This trend is driving the development of hair care products that provide targeted solutions for common hair problems. Moreover, the increasing adoption of plant-based and vegan hair care products With the growing popularity of plant-based and vegan lifestyles, there is a growing demand for hair care products that are free from animal products and use plant-based ingredients. This trend is driving the growth of the plant-based and vegan hair care market, with manufacturers developing products that cater to this growing demand. For instance, the Love Beauty and Planet brand offers a range of vegan and cruelty-free hair care products, including shampoos, conditioners, and hair masks. Their products are formulated using natural ingredients such as coconut water, murumuru butter, and argan oil. Furthermore, L'Oreal Botanicals Fresh Care is a range of hair care products formulated with natural ingredients and free from silicones, parabens, and synthetic colourants. The range includes shampoos, conditioners, and hair treatments, all of which are vegan and cruelty-free. In addition, as consumers become more interested in DIY hair care, they are seeking out products that can help them achieve salon-quality results at home. This has led to a growing demand for at-home hair care products such as hair dye, root touch-up kits, and hair treatments that are easy to use and provide professional results.

The skincare market is majorly segmented into Shampoo, hair color, conditioner, hair styling product, hair oil and others. Shampoo is expected to have a large market share of 35.77% due to its various hair enrichment contents, which include vitamins, botanical extracts, minerals, oils, and others that help stimulate the hair from the scalp follicles. Furthermore, the frequent use of shampoo by many consumers is expected to boost segment demand. The hair colour segment had the highest CAGR during the forecast period. The increasing adoption of hair colour among millennials as a result of grey hair and the trend of changing hair colours are fueling the growth of this segment. Furthermore, the growing geriatric population and growing concerns about one's future are expected to drive up sales of hair colour products. Hair colour, on the other hand, causes dryness. The use of hair conditioner on a regular basis protects the hair and keeps the colour for a longer period of time. This is expected to drive demand for conditioners by the end of the forecast period. In addition, Consumers are becoming more conscious about the ingredients used in hair care products, and there is a growing trend towards natural and organic ingredients in hair conditioners. Ingredients like shea butter, coconut oil, and aloe vera are popular choices for their moisturizing and nourishing properties. Furthermore, Leave-in conditioners are often formulated with multiple benefits such as detangling, heat protection, and styling properties. This makes them a popular choice for consumers who are looking for a single product that can address multiple hair concerns.

Women accounted for the lion’s share of the hair care market. The men’s segment, on the other hand, is expected to increase at the fastest CAGR during the forecast period. Women are often more willing to try new hair care products and are influenced by trends and recommendations from social media and other sources. This has led to an increase in demand for innovative and unique hair care products that offer something different from the traditional offerings. For instance, Living Proof is a hair care brand that recently launched a new Perfect Hair Day dry shampoo. The product is designed to refresh and revive hair between washes and is formulated with the brand's patented Healthy Hair Molecule technology. It is designed to absorb oil, sweat, and odours without leaving any residue or buildup. Longer hair is becoming increasingly popular among men, particularly in younger generations. This has led to a growing demand for hair care products that are designed for longer hair, such as shampoos and conditioners that are formulated to keep hair soft, shiny, and healthy. Furthermore, as men become more interested in grooming, they are also becoming more aware of the benefits of hair care. This has led to a growing demand for hair care products that can help prevent hair loss, promote hair growth, and improve the overall health of the scalp and hair. For instance, Dove Men+Care are a popular men's grooming brand that recently launched a new thickening shampoo. The product is designed to help men with thinning hair by making their hair look and feel thicker. It contains caffeine and calcium, which are known to promote hair growth, and is designed to be gentle enough for daily use.

Based on the distribution channel, the market is segmented into Specialist retail store, supermarket/hypermarket, convenience store, online retail channels and others. Specialist retail stores, such as beauty supply stores and salon distributors, have traditionally been a major distribution channel for hair care products. These stores often carry a wide range of professional-grade products and are staffed by knowledgeable sales associates who can provide personalized recommendations to customers. Furthermore, Specialist retail stores also offer a range of other services, including professional hair color and styling services. These services can help attract customers to the store and build brand loyalty. Moreover, customers may prefer to shop at specialist retail stores because they feel that the products they are purchasing are more exclusive or hard-to-find. These stores often carry exclusive or niche brands that are not widely available at other retailers. However, online retail channels have emerged as a major distribution channel for hair care products. E-commerce platforms such as Amazon, Sephora, and Ulta Beauty have made it easier than ever for consumers to shop for hair care products from the comfort of their own homes. Online retail channels also provide greater accessibility to niche and premium hair care brands that may not be available in traditional brick-and-mortar stores.

According to the report, the market is segmented into mass and premium price ranges for haircare products. Among them, the mass price range includes affordable haircare products that are widely available in mass retail channels, such as supermarkets, drugstores, and online platforms. One of the main advantages of mass-market hair care products is their affordability. These products are priced to be accessible to a wide range of consumers, and they are often sold in large quantities to offer even greater value for money. Mass-market hair care products are also widely available, making them easy for consumers to purchase during their regular shopping trips. Furthermore, mass-market hair care products are often formulated with widely available ingredients, such as sulfates and parabens, which can help keep costs low. However, some consumers may prefer to avoid these ingredients and opt for natural or organic hair care products, which are often found in the premium price range. However, premium hair care products are distinguished by their packaging and presentation. These products often come in sleek, stylish bottles and jars with elegant designs and sophisticated branding that convey a sense of luxury and exclusivity. Premium hair care products may also be sold in specialty stores or high-end department stores rather than in mass-market retail channels.

In Asia-Pacific, consumers are increasingly looking for hair care products that offer multiple benefits, such as shampoo and conditioner in one. Furthermore, scalp detox and hair growth treatments are becoming increasingly popular in Asia Pacific, with consumers looking for products and services that can promote scalp health and hair growth. Furthermore, K-beauty, or Korean beauty, is gaining popularity in the hair care industry, with customers looking for Korean hair care products and routines that can help improve hair health and appearance. For instance, in May 2022, Medimix, an AVA Group brand, will launch a new total care shampoo enriched with natural ingredients that is suitable for all hair types in India. China is the second-largest market for hair care products worldwide, only after the United States. In the Asia-Pacific region, the country holds the largest market share and is expected to hold its position during the forecast period. In addition, Germany will dominate the European market in 2022. A growing number of people in Germany are becoming aware of the benefits of natural and organic products. In Germany, an increasing number of people are becoming aware of the benefits of natural and organic products, the effects of harmful chemicals in existing ones, and the ability to care for hair at home, resulting in a decrease in salon visits.

Major Companies present in the market:

Hindustan Unilever Limited, Godrej Group, Marico Limited, Procter & Gamble Corporation, CavinKare Group, L'Oreal SA, Natura&Co, Shiseido Company, Amway Corporation, Henkel AG & CO. KGaA, Kao Corporation, The Estee Lauder Companies Inc, Oriflame Cosmetics AG, Amorepacific Corporation, The Himalaya Drug Company, Johnson & Johnson, Coty Inc, John Paul Mitchell Systems, Emami Limited, Bajaj Consumer Care Ltd

Considered in this report

• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Global Hair Care market with its value and forecast along with its segments
• Region-wise Hair Care market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions & Countries covered in the report:

• North America (United States, Canada, Mexico)
• Europe (Germany, United Kingdom, France, Spain, Italy, Russia)
• Asia-Pacific (China, Japan, India, Australia, South Korea)
• South America (Brazil, Argentina, Colombia)
• Middle-East & Africa (UAE, Saudi Arabia, South Africa)

By Product Type

• Shampoo
• Hair Color
• Conditioner
• Hair Styling Product
• Hair Oil
• Others (Hair Mask)

By Shampoo

• Cosmetic Shampoo
• Herbal/Organic
• Dry Shampoo
• Others

By Hair Color

• Permanent
• Temporary

By Conditioner

• Rinse-Out
• Leave-in
• Others (Deep)

By Styling Product

• Hair Gel
• Hair Mousse
• Hair Spray
• Styling Creams and Waxes
• Others

By Price Range

• Mass
• Premium

By Distribution Channel

• Specialist Retail Stores
• Supermarket/Hypermarket
• Convenience Store
• Online Retail Channels
• Other Distribution

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this; the author has started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Hair Care industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.



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