Middle East & Africa Hair Care Market Outlook, 2028

Many people in the Middle East and Africa prefer natural and herbal hair care products, often made from local plants and herbs. These ingredients are believed to be gentler on the hair and scalp and have been used for centuries in traditional hair care practises. Furthermore, hair styling is often a form of self-expression and art in the Middle East and Africa. Elaborate braids, twists, and updos are common, and hair accessories such as beads, shells, and gold are often used to decorate the hair. Moreover, one popular technique is henna dyeing, which has been used for centuries in many cultures across the Middle East and North Africa. Henna is a natural plant-based dye that can be used to colour hair without the use of harsh chemicals. It is also believed to have conditioning properties that can help strengthen the hair and prevent breakage. In addition, another traditional technique is oiling, which involves applying natural oils such as argan oil or coconut oil to the hair and scalp. This can help to moisturize and nourish the hair, prevent breakage, and add shine. Oiling is often used as a pre-shampoo treatment or as an overnight treatment to deeply condition the hair. In addition, while hair care is often associated with women, men in the Middle East and Africa also have their own unique hair care practises. For instance, in some cultures, men may grow their hair long as a symbol of religious devotion, while in others, they may shave their heads or wear specific hairstyles as a symbol of cultural identity. Furthermore, in Islam, it is customary for men to shave their heads during the pilgrimage to Mecca and for women to cut a small amount of hair. This practice, known as halq, is a symbol of spiritual renewal and purification. In some African cultures, hair is also an important symbol of religious and cultural identity, and certain hairstyles are associated with specific rituals and beliefs.

According to the research report, Middle East and Africa Hair Care Market Outlook, 2028 the market is anticipated to cross USD 12.02 billion by 2028. As the population in the Middle East and Africa continues to grow, there is an increasing demand for hair care products. This is due to factors such as changing lifestyles, increased awareness about personal grooming, and the desire to maintain healthy hair. Furthermore, in Muslim-majority countries, there is a growing demand for hair care products that are halal and Shariah-compliant. This has led to an increase in the number of hair care products that are certified as Halal or Shariah-compliant. Moreover, the hot and dry climate in many parts of the Middle East and Africa can have a significant impact on hair health, leading to issues such as dryness, frizz, and breakage. This has led to an increase in demand for hair care products that can protect and nourish hair in these conditions. In addition, the rise of e-commerce platforms in the Middle East and Africa has made it easier for consumers to access hair care products from a wider range of brands and suppliers. This has led to an increase in competition as well as a greater variety of products available to consumers. For instance, some of the popular e-commerce platforms for hair care products in the Middle East and Africa include Souq, Jumia, Namshi, Noon, Kilimall, Takealot, BasharaCare, Sprii, Konga, Shein, and more. In addition, In January 2022, Tips and Toes launched its first salon and spa in Riyadh. This is the second branch in Saudi, with the first location in Al Khobar. Tips and Toes Riyadh is designed in Balinese style with authentic bamboo and rattan woods, water and features, and greenery reflecting the Indonesian island's raw beauty. The salon has 12 nail service stations and five hair care seats.

On other hand, the rise in disposable income in the Middle East and Africa has led to an increase in demand for premium hair care products. Consumers are willing to pay more for high-quality hair care products that cater to their specific needs. For instance, Shea Moisture Manuka Honey & Yoghurt Hydrate + Repair Shampoo is a premium shampoo that contains natural ingredients such as manuka honey and yoghurt to nourish and hydrate hair. It has been launched in the African market. Furthermore, L'Oreal Professionnel Serie Expert Absolut Repair Gold Quinoa + Protein is a premium hair mask that contains gold quinoa and protein to nourish and repair damaged hair. It has been launched in the Middle East and Africa.

Based on product type, Shampoo will dominate the market in 2022. Shampoo is a staple product in most households and is essential for maintaining healthy, clean hair. In some parts of the Middle East and Africa, women have traditionally used natural ingredients such as henna, black seed oil, and fenugreek to clean and condition their hair. However, in recent years, there has been a shift towards using commercial shampoo products. Furthermore, the use of herbal and plant-based ingredients in shampoos is becoming increasingly popular in the Middle East and Africa, with many consumers seeking out products that are believed to be more gentle and nourishing for the hair. Moreover, there is a growing trend towards using natural and organic shampoos in the Middle East and Africa. Consumers are becoming more health-conscious and are looking for products that are free from harsh chemicals and artificial ingredients. For instance, Herbal Essences Argan Oil Shampoo is formulated with Moroccan argan oil to nourish and hydrate hair, leaving it looking and feeling silky smooth. However, many consumers in the Middle East and Africa dye their hair, so there is a growing interest in conditioners that protect and preserve hair colour. These products are formulated with ingredients that help seal in hair colour and prevent fading. Furthermore, in some parts of the Middle East and Africa, there is a preference for leave-in conditioners that can be used to detangle hair and provide additional moisture throughout the day.
In addition, due to the humid climate in many parts of the Middle East and Africa, there is a preference for hair mousse products that help to control frizz and flyaways. These products are often formulated with ingredients such as argan oil, coconut oil, and shea butter to help hydrate and smooth the hair.
In the Middle East and Africa, there are many celebrities and influencers who are known for their gorgeous hair and who endorse hair care products. For instance, Huda Kattan is a beauty influencer and entrepreneur based in Dubai. She is the founder of Huda Beauty, a cosmetics brand that includes hair care products like the Wishful line. She is known for her luscious locks and often shares hair care tips and tricks with her followers. Furthermore, Nadine Njeim is a Lebanese actress and former Miss Lebanon. She is also an L'Oreal Paris ambassador and has endorsed their hair care products in the past. She is known for her voluminous and shiny hair, which she often styles in loose waves. Moreover, Mimi Ndiweni is a Zimbabwean-British actress who has starred in shows such as The Witcher and Black Earth Rising. She is a brand ambassador for Shea Moisture, a natural hair care brand that specialises in products for curly and coily hair. However, Koleston Perfect Me+ is a permanent hair colour range that is designed to be less damaging to hair than traditional hair colour products. It is also free from ingredients that can cause allergic reactions, making it suitable for sensitive scalps. Moreover, Colorista offers a range of semi-permanent hair colours that allow users to experiment with bold and vibrant shades without the commitment of a permanent colour. The range has been launched in the Middle East and Africa and offers a range of fun shades, including pastels and bright.

• October 2021: Curls in Bloom, a South African natural hair care brand, launches a new hair care product line. Hair shampoo, conditioners, hair masks, oils, curl-activating creams, and 11 other items are included.
• Nubian Crown Hair Studio collaborated with L'Oréal Professionals in May 2022 to launch DIA Light and DIA Richesse safe colours for type 3 and 4 ethnic hair at their Hyde Park, Johannesburg salon.
• Bhuman, a zero-waste personal care brand, launched a new water-activated powdered unisex hair wash in November 2021, believing that the move will allow it to have a greater positive environmental impact due to shampoo's high penetration. Malaysia, Hong Kong, and South Africa are among the countries that sell the product.

Major Companies present in the market:

Hindustan Unilever Limited, Godrej Group, Marico Limited, Procter & Gamble Corporation, L'Oreal SA, Shiseido Company, Amway Corporation, Henkel AG & CO. KGaA, Kao Corporation, The Estee Lauder Companies Inc., Oriflame Cosmetics AG, The Himalaya Drug Company, Johnson & Johnson, Emami Limited, Bajaj Consumer Care Ltd.

Considered in this report

• Geography: Middle East & Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Middle East & Africa Hair Care market with its value and forecast along with its segments
• Country-wise Hair Care market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• United Arab Emirates
• Saudi Arabia
• South Africa

By Product Type

• Shampoo
• Hair Color
• Conditioner
• Hair Styling Product
• Hair Oil
• Others (Hair Mask)

By Shampoo

• Cosmetic Shampoo
• Herbal/Organic
• Dry Shampoo
• Others

By Hair Color

• Permanent
• Temporary

By Conditioner

• Rinse-Out
• Leave-in
• Others (Deep)

By Styling Product

• Hair Gel
• Hair Mousse
• Hair Spray
• Styling Creams and Waxes
• Others

By Price Range

• Mass
• Premium

By Gender

• Men
• Women

By Distribution Channel

• Specialist Retail Stores
• Supermarket/Hypermarket
• Convenience Store
• Online Retail Channels
• Other Distribution

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this; the author has started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Hair Care industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.