Tequila Market Report 2025

The tequila market size has grown rapidly in recent years. It will grow from $14.13 billion in 2024 to $15.83 billion in 2025 at a compound annual growth rate (CAGR) of 12.1%. The growth in the historic period can be attributed to cultural and lifestyle trends, rising popularity of cocktails, premiumization and craft trends, globalization of tequila consumption, marketing and branding strategies.

The tequila market size is expected to see rapid growth in the next few years. It will grow to $24.21 billion in 2029 at a compound annual growth rate (CAGR) of 11.2%. The growth in the forecast period can be attributed to rising millennial and Gen Z consumers, expanding cocktail culture, premiumization and brand diversification, increasing global affinity for Mexican spirits, sustainable and ethical practices. Major trends in the forecast period include exploration of non-agave spirits, globalization and international market growth, innovation in packaging and design, digital marketing and e-commerce growth, cultural and educational initiatives.

The tequila market is expected to experience growth due to the growing consumer inclination towards agave-based spirits. Agave alcohol, brewed from the fermented maguey (agave) plant's sap, has been a traditional drink in central Mexico for centuries. The popularity of agave spirits is on the rise in the United States, with increasing imports from Mexico. Retailers are also making adjustments to accommodate the growing sales of tequila, with a reported increase of 30.1% year on year to USD 5.2 billion in agave-based spirits sales in February 2022, according to CNBC. This trend indicates a significant consumer preference for agave-based spirits, contributing to the growth of the tequila market.

The rising health consciousness among consumers is anticipated to drive the growth of the tequila market in the future. Health consciousness refers to an individual's awareness and attentiveness to their own health and wellness. Tequila contains compounds like agavins, which may offer various potential health benefits, including cardiovascular support, improved digestive health, a positive effect on blood sugar levels, and assistance with weight management. Additionally, it is rich in antioxidants that can help neutralize free radicals in the body, support bone health, and serve as a suitable option for those with gluten sensitivities. For instance, in July 2023, data from the Office for National Statistics, a UK-based government agency, revealed that approximately 73.6% of individuals reported making some lifestyle changes from May to June 2023, with 12.8% indicating they had made significant adjustments. Notably, around 91% of women reported making some or considerable changes, compared to 81.7% of men. Therefore, the growing health consciousness is fueling the expansion of the tequila market.

Product innovation is a prominent trend gaining traction in the tequila market, with major companies strategically focusing on developing new and innovative products to enhance their market positions. For instance, in April 2022, Diageo, a UK-based multinational alcoholic beverage company, introduced Astral Tequila in the US, a premium tequila crafted from 100% blue Weber agave. Diageo has not only re-introduced the product but also revamped its packaging, refined the recipe with a new distillery, resulting in a fresh liquid, and initiated new marketing efforts.

Leading companies in the tequila market are focusing on creating innovative products, such as additive-free tequilas, to provide consumers with a more authentic and purer flavor experience. Additive-free tequila is crafted without any artificial flavorings, colorings, sweeteners, or other non-traditional additives, allowing the natural taste of the agave to shine through. For example, in September 2024, Zamora Company USA, a US-based liquor manufacturer, introduced VOLTEO tequila, an ultra-premium, organic, additive-free luxury brand distilled and bottled at Destileria Casa de Piedra in Jalisco, Mexico. Tequila VOLTEO positions itself as a luxury offering with expressions including VOLTEO Blanco, VOLTEO Reposado, and VOLTEO Cristalino - all produced from premium 100% Weber Blue Agave using traditional artisanal small-batch methods. Encased in a sleek and elegant bottle, Tequila VOLTEO is distinguished as one of the few organic and additive-free luxury tequilas on the market, with plans for additional expressions to be launched.

In October 2022, Pernod Ricard, a French company renowned for its anise-flavored pastis aperitifs, announced its acquisition of a majority stake in Código 1530 Tequila. This strategic move expands Pernod's agave portfolio, following its recent investment in the sotol market and aligns with the company's efforts to strengthen its presence in the US and Mexico. Código 1530 Tequila is a US-based beverage company that has become part of Pernod Ricard's diversified portfolio in the alcoholic beverage sector.

Major companies operating in the tequila market include Pernod Ricard SA, Suntory Holdings Limited, Asahi Group Holdings Ltd., Diageo plc, Kirin Holdings Co Ltd., El Grado Tequila LLC, Jose Cuervo S.A. de C.V., Dos Lunas Spirits LLC, The Molson Coors Brewing Company, Constellation Brands Inc., Thai Beverage Public Company Limited, Casamigos Spirits Co, Bacardi Limited, Brown-Forman Corporation, Clase Azul Tequila S.A. de C.V., Ambhar Global spirits LLC, Patron Spirits International LLC, Proximo Spirits LLC, Milagro Tequila LLC, Tres Agaves Productos LLC, Tequila Don Julio S.A. de C.V., Tequila Avion LLC, Sauza Tequila S.A. de C.V., Tequila Fortaleza S.A. de C.V., Cazadores Tequila S.A. de C.V., Grupo Industrial Herradura S.A. de C.V., Familia Camarena Tequila S.A. de C.V., Espolon Tequila S.A. de C.V.

North America was the dominated region in the tequila market in 2024. Asia-Pacific is expected to be the fastest-growing region in the global tequila market during the forecast period. The regions covered in the tequila market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the tequila market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Tequila is a distilled alcoholic beverage crafted from the Agave Tequilana plant. During its production, the plant is fermented along with other sugars such as fructose and glucose, along with synthetic flavorings. Tequila serves as a popular base ingredient in various cocktails and enjoys widespread popularity, particularly among younger individuals globally.

In the tequila market, the primary types of tequila are Blanco, Reposado, Anejo, and others. Blanco, also known as silver tequila, is the purest form and is occasionally aged for a short period. Tequila is categorized based on purities such as premium, value, super-premium, and ultra-premium tequila. It is distributed through on-trade and off-trade channels.

The tequila market research report is one of a series of new reports that provides tequila market statistics, including tequila industry global market size, regional shares, competitors with a tequila market share, detailed tequila market segments, market trends, and opportunities, and any further data you may need to thrive in the tequila industry. This tequila market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The tequila market consists of sales whiskey, vodka and rum and other spirits. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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