Smart Badge Market Report 2025

The smart badge market size has grown strongly in recent years. It will grow from $27.89 billion in 2024 to $30.39 billion in 2025 at a compound annual growth rate (CAGR) of 9%. The growth in the historic period can be attributed to corporate identity and branding, contactless access, event management, hospitality industry needs, education sector adoption, cost efficiency.

The smart badge market size is expected to see rapid growth in the next few years. It will grow to $45.62 billion in 2029 at a compound annual growth rate (CAGR) of 10.7%. The growth in the forecast period can be attributed to smart cities initiatives, government and public sector adoption, enhanced data security, sustainability focus, personalized customer experiences, sustainability and eco-friendly designs. Major trends in the forecast period include integration with IoT and connectivity, digital identity and access control, real-time location tracking, integration with mobile apps, ai and data analytics integration.

The increasing demand for smart badges from the government and healthcare sectors is projected to drive the growth of the smart badge market in the future. The healthcare industry encompasses a wide range of sectors that provide goods and services to patients. Smart badges in healthcare help streamline task execution, improve work accuracy, and deliver real-time responses to customer inquiries. For example, a report from Electro IQ, a U.S.-based non-governmental organization, indicated that by 2029, the global smartwatch market is expected to reach USD 40.57 billion in revenue, with a penetration rate of 9.19% and an estimated user count of 740.53 million. Thus, the rising demand for smart badges in the government and healthcare sectors is a key driver of the smart badge market's growth.

The smart badge market is also expected to witness growth propelled by the increasing demand from the hospitality sector. Embracing smart badge technology allows the hospitality industry to enhance guest satisfaction, streamline payment processes, improve communication, optimize operational efficiency, and gather valuable data on guest behavior, preferences, and movement patterns. As of February 2023, data from the National Restaurant Association indicates substantial figures in the foodservice industry, with $997 billion in industry sales and 15.5 million in industry employment. This highlights the pivotal role of smart badges in meeting the rising demands of the hospitality sector.

A key trend gaining momentum in the smart badge market is technological advancement. Major companies in the market are actively engaged in developing innovative technological solutions to reinforce their market position. An illustrative case is Satellite Displays, a US-based company specializing in smart badges, which introduced a technologically advanced smart badge with closed captioning in May 2022. This innovative smart badge transforms speech into text, displaying it on an E Ink display. The inclusion of closed captioning addresses the needs of the deaf or hard of hearing, providing an accessible means of understanding spoken content. The smart badge, known as Badger, employs two microphones and Bluetooth Low Energy (LE) connectivity, powered by Nordic's multiprotocol nRF52840 SoC, to transmit audio data to a paired smartphone. This exemplifies the ongoing trend of technology advancements in the smart badge market.

Major companies in the smart badge market are concentrating on innovative products, specifically enhanced designs aimed at durability while offering a modern aesthetic for event attendees. Enhanced design typically involves improvements to existing design concepts, products, or processes to boost functionality, aesthetics, usability, or efficiency. For example, in July 2023, Bizzabo, a software development company based in the U.S., introduced The Edge, a significant upgrade to its wearable event technology. This new generation of smart event badges features lightweight and versatile designs with integrated technology for improved branding, data collection, and networking. The badge's innovative design maximizes branding space and enhances sustainability through refurbishable hardware. It also provides flexibility by integrating with various registration systems, supported by an analytics dashboard. Pricing starts at approximately $10 per attendee, depending on the scale and services required.

In April 2024, Entrust, a software development company based in the U.S., acquired Onfido for an undisclosed sum. This acquisition is intended to enhance Entrust's digital security portfolio by incorporating Onfido's advanced biometric and AI-driven identity verification technologies. Onfido is a technology company located in the UK.

Major companies operating in the smart badge market are Thales CPL SAS, ASSA ABLOY AB, Brady Corporation, IDEMIA Identity & Security USA LLC, Evolis SA, Identiv Inc., AIOI Systems Co. Ltd., Watchdata System Co. Ltd., Kontakt.io Inc., Global Net Solutions Inc., Mpicosys Solutions Private Limited, Proxfinity Inc., Unitech Electronics Co. Ltd., Vocera Communications Inc., HierStar Inc., Giesecke+Devrient GmbH, CardLogix Corporation, Abeeway SAS, Zebra Technologies Corporation, dormakaba Holding AG, BEAM Authentic LLC, Access Smart LLC, Allegion PLC, BioConnect Inc., ColorID LLC, Datacard Group, Lenel Systems International Inc., Tyco International Ltd.

North America was the largest region in the smart badge market share in 2024. The regions covered in the smart badge market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the smart badge market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The smart badge is an electronic device containing a microcontroller or embedded memory, often in the form of a contact pad, enabling communication with a reader through direct physical contact methods like RFID, NFC, or short-range wireless connections. It boasts a compact, lightweight design, typically featuring a single button that grants access to a range of customizable functionalities.

Smart badges come in two primary types such as those without displays and those with displays. Badges with displays offer a cost-effective, automated contact tracing solution, providing instant data. These solutions involve both hardware and software components and utilize communication mediums such as contact, contactless, NFC, and RFID technologies. They find applications across various sectors including government, healthcare, corporate environments, retail, hospitality, events, and entertainment.

The smart badges market research report is one of a series of new reports that provides smart badges market statistics, including smart badges industry global market size, regional shares, competitors with a smart badges market share, detailed smart badges market segments, market trends and opportunities, and any further data you may need to thrive in the smart badges industry. This smart badges market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The smart badge market consists of revenues earned by entities by providing services such as workforce safety monitoring, time and attendance tracking. The market value includes the value of related goods sold by the service provider or included within the service offering. The smart badge market also includes sales of smart programable OLED badges, RFID smart badges, and NFC smart badges which are used in providing smart badge services. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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