The betaine market size is expected to see strong growth in the next few years. It will grow to $5.83 billion in 2030 at a compound annual growth rate (CAGR) of 6.2%. The growth in the forecast period can be attributed to increasing demand for clean-label ingredients, rising focus on digestive and liver health products, expansion of sustainable animal feed solutions, growing investments in plant-based chemicals, increasing applications in wellness products. Major trends in the forecast period include increasing demand for natural betaine sources, rising use in functional foods and supplements, growing adoption in personal care formulations, expansion of animal nutrition applications, enhanced focus on plant-based ingredients.
The rising demand for personal care and cosmetic products is expected to drive the growth of the betaine market. Personal care and cosmetic products are consumer goods used for hygiene, grooming, or beautification and are typically rinsed off after use. Betaine is widely used in these products to help the skin maintain hydration by balancing moisture gains and losses. Its mildly soothing properties make it a common ingredient in cleansing formulations to counteract the potentially irritating effects of detergents. For example, in December 2024, according to the Bureau of Labor Statistics, a US-based government agency, U.S. household spending on personal care products and services rose by 9.7% in 2023 compared with 2022. Therefore, the growing demand for personal care and cosmetic products is supporting the betaine market.
Leading companies in the betaine market are focusing on developing advanced solutions, such as natural betaine sources, to enhance hydration, improve gut health, and support overall wellness in pets. Natural betaine acts as an osmolyte, maintaining optimal fluid balance and supporting digestive function. For instance, in April 2025, IFF, a US-based health ingredients provider, launched Betafin Pet, a natural betaine product designed to support hydration, gut health, and overall wellness in cats and dogs. Formulated with clean-label ingredients and enzyme-driven palatability, Betafin Pet ensures easy consumption while aligning with sustainability and responsible sourcing practices. Tested in IFF’s specialist R&D centers in the US and Europe, the product ensures efficacy and quality, enabling pet food manufacturers to meet the growing consumer demand for healthier, functional pet nutrition.
In November 2025, Aekyung Chemical Co., Ltd., a South Korea-based specialty chemicals and raw materials provider, acquired PT Evonik Sumi Asih for an undisclosed amount. This acquisition allows Aekyung Chemical to expand its presence in the Southeast Asian betaine market and strengthen its portfolio of surfactants for personal care and industrial applications. PT Evonik Sumi Asih, based in Indonesia, supplies betaines and esters primarily for the personal care and consumer goods industries.
Major companies operating in the betaine market are Associated British Foods PLC, BASF SE, Nutreco N.V., Solvay S.A., American Crystal Sugar Company, Amino GmbH, Kao Corporation, Stepan Company, Sunwin Biotech Shandong Co. Ltd., Merck KGaA, Inolex Inc., Navneet Chemical, Prasol Chemicals Pvt. Ltd., Alpspure Lifesciences Private Limited, Orison Chemicals Limited, Evonik Industries, Trouw Nutrition, AB Vista, HEALTHY (HANGZHOU) HUSBANDRY SCI-TECH, Tianshi Siliao, Agrana, Asahi Kasei, Niacet Corporation.
North America was the largest region in the betaine market in 2025. The regions covered in the betaine market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the betaine market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The betaine market consists of sales of betaine citrate and betaine aspartate. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
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Table of Contents
Executive Summary
Betaine Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses betaine market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for betaine? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The betaine market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Type: Synthetic Betaine; Natural Betaine2) By Form: Betaine Anhydrous; Betaine Monohydrate; Betaine Hydrochloride; Other Forms
3) By Application: Food and Beverages, and Dietary Supplements; Animal Feed; Personal Care; Detergent; Other Applications
Subsegments:
1) By Synthetic Betaine: Betaine Anhydrous; Betaine HCl2) By Natural Betaine: Sugar Beet Extract; Spinach Extract; Other Plant Sources
Companies Mentioned: Associated British Foods PLC; BASF SE; Nutreco N.V.; Solvay S.a.; American Crystal Sugar Company; Amino GmbH; Kao Corporation; Stepan Company; Sunwin Biotech Shandong Co. Ltd.; Merck KGaA; Inolex Inc.; Navneet Chemical; Prasol Chemicals Pvt. Ltd.; Alpspure Lifesciences Private Limited; Orison Chemicals Limited; Evonik Industries; Trouw Nutrition; AB Vista; HEALTHY (HANGZHOU) HUSBANDRY SCI-TECH; Tianshi Siliao; Agrana; Asahi Kasei; Niacet Corporation
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Betaine market report include:- Associated British Foods PLC
- BASF SE
- Nutreco N.V.
- Solvay S.A.
- American Crystal Sugar Company
- Amino GmbH
- Kao Corporation
- Stepan Company
- Sunwin Biotech Shandong Co. Ltd.
- Merck KGaA
- Inolex Inc.
- Navneet Chemical
- Prasol Chemicals Pvt. Ltd.
- Alpspure Lifesciences Private Limited
- Orison Chemicals Limited
- Evonik Industries
- Trouw Nutrition
- AB Vista
- HEALTHY (HANGZHOU) HUSBANDRY SCI-TECH
- Tianshi Siliao
- Agrana
- Asahi Kasei
- Niacet Corporation
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 4.58 Billion |
| Forecasted Market Value ( USD | $ 5.83 Billion |
| Compound Annual Growth Rate | 6.2% |
| Regions Covered | Global |
| No. of Companies Mentioned | 24 |


