The in-app advertising market size has grown exponentially in recent years. It will grow from $144.55 billion in 2024 to $174.18 billion in 2025 at a compound annual growth rate (CAGR) of 20.5%. The growth in the historic period can be attributed to rise of mobile devices, shift in user behavior, monetization opportunities for app developer, app store evolution, growing app ecosystems.
The in-app advertising market size is expected to see exponential growth in the next few years. It will grow to $365.42 billion in 2029 at a compound annual growth rate (CAGR) of 20.4%. The growth in the forecast period can be attributed to global app market expansion, ad fraud mitigation, user experience enhancement, emerging app categories, data-driven targeting and analytics. Major trends in the forecast period include mobile dominance, app monetization strategies, programmatic advertising, ad formats and creativity, data analytics and targeting.
The rising use of smartphones and tablets is propelling the in-app advertising market forward. Smartphones are mobile devices capable of performing a wider array of functions beyond voice calls and messaging, while tablets feature a larger touchscreen interface than smartphones. The increased adoption of these devices boosts mobile application usage, which in turn hosts in-app advertisements. Ad publishers create highly targeted and personalized ads through in-app mobile advertising, enhancing the chances that users will find them appealing and engage with them. For example, in April 2023, the International Telecommunication Union (ITU), a Switzerland-based United Nations specialized agency for information and communication technologies, reported that there were over 8.58 billion mobile subscriptions globally in 2022, with a projected increase to 8.9 billion in 2023, amidst a global population of 7.95 billion halfway through the year. Thus, the expansion of mobile devices and connectivity is driving the growth of the field service management market.
The expanding e-commerce sector is anticipated to further enhance the growth of the in-app advertising market in the future. E-commerce involves the buying and selling of goods and services over the Internet or other electronic networks. The rapid expansion of the e-commerce industry amplifies the significance and influence of in-app advertising by providing an ideal environment for targeted ads, direct purchasing opportunities, and seamless integration into the user’s shopping experience. For instance, in August 2024, the United States Census Bureau, a government agency in the U.S., reported that U.S. retail e-commerce sales for the second quarter of 2024 reached approximately $282.3 billion, reflecting a 5.3% increase compared to the first quarter of 2023. Consequently, the burgeoning e-commerce industry is driving the growth of the in-app advertising market.
Leading companies in the in-app advertising market are concentrating on advanced data analytics and personalized marketing strategies to improve user engagement and maximize advertising effectiveness, thus transforming the mobile app ecosystem into a profitable platform for advertisers. Adobe's AI-driven mobile application, Adobe Express, serves as a creative tool designed to simplify content creation by providing features for producing social media posts, videos, flyers, and logos, all supported by Adobe Firefly generative AI technology. For example, in April 2024, Adobe Inc., a US-based software company, introduced the AI-powered mobile app Adobe Express, which incorporates Adobe Firefly, a generative artificial intelligence (GenAI) tool. This application aims to streamline the creative workflow for content creators by offering functionalities that assist users in making social media posts, videos, flyers, logos, and more, thereby making high-quality content more accessible to a wider audience.
Key players in the in-app advertising market are prioritizing innovative solutions, such as shoppable ads and improved targeting capabilities, to enhance user engagement and drive revenue growth within the dynamic digital landscape. In-app shopping integration allows users to purchase products directly through the app, making the shopping experience more seamless and potentially revolutionizing social commerce strategies. For instance, in September 2024, Amazon.com Inc., a US-based e-commerce firm, formed a partnership with TikTok, a Singapore-based social media platform. Through this collaboration, Amazon aims to strengthen its e-commerce capabilities by incorporating its 'Buy with Prime' feature into TikTok's platform, thereby facilitating effortless shopping experiences for users while leveraging the impulsive buying behavior characteristic of TikTok, which is expected to increase TikTok's gross merchandise volume (GMV) and further establish it as a key player in the social commerce sector.
In January 2022, ironSource Ltd., an Israel-based business platform for the app economy, acquired Tapjoy, Inc. for an undisclosed sum. This acquisition is expected to enhance the offerings of the ironSource platform for mobile app and game developers by leveraging various synergies. Tapjoy, Inc. is a US-based company specializing in mobile advertising and app monetization.
Major companies operating in the in-app advertising market include Amobee Inc., Apple Inc., BYYD Inc., Chartboost, Meta Platforms Inc., Flurry, Google AdMob, InMobi Pte Ltd., Tapjoy Inc., Glispa GmbH, Microsoft Corporation, Zoomd Technologies Ltd., AdColony, Amazon.com Inc., AppLovin, Appodeal, Epom Apps, Fyber, IronSource, Media.net, StartApp, Unity Technologies, Liftoff, Mintegral.
North America was the largest region in the in-app advertising market in 2024. Asia-Pacific is expected to be the fastest-growing region in the in-app advertising market share during the forecast period. The regions covered in the in-app advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the in-app advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
In-app advertising involves the utilization of mobile applications by companies to showcase their advertisements. These advertisements are seamlessly incorporated into the app and are accessible to all its users. The objective is to captivate users through animations and interactive features.
The primary categories of in-app advertising encompass banner ads, interstitial ads, rich media ads, video ads, and native ads. Banner ads, for instance, appear as small rectangles at the top or bottom of the mobile screen. Various platforms such as iOS and Android facilitate these ads, catering to online shopping, messaging, entertainment, gaming, and ticketing.
The in-app advertising market research report is one of a series of new reports that provides in-app advertising market statistics, including in-app advertising industry global market size, regional shares, competitors with an in-app advertising market share, detailed in-app advertising market segments, market trends and opportunities, and any further data you may need to thrive in the in-app advertising industry. This in-app advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The in-app advertising market includes revenues earned by entities by providing playable ads, rewarded ads, and cross-promotional ads services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The in-app advertising market size is expected to see exponential growth in the next few years. It will grow to $365.42 billion in 2029 at a compound annual growth rate (CAGR) of 20.4%. The growth in the forecast period can be attributed to global app market expansion, ad fraud mitigation, user experience enhancement, emerging app categories, data-driven targeting and analytics. Major trends in the forecast period include mobile dominance, app monetization strategies, programmatic advertising, ad formats and creativity, data analytics and targeting.
The rising use of smartphones and tablets is propelling the in-app advertising market forward. Smartphones are mobile devices capable of performing a wider array of functions beyond voice calls and messaging, while tablets feature a larger touchscreen interface than smartphones. The increased adoption of these devices boosts mobile application usage, which in turn hosts in-app advertisements. Ad publishers create highly targeted and personalized ads through in-app mobile advertising, enhancing the chances that users will find them appealing and engage with them. For example, in April 2023, the International Telecommunication Union (ITU), a Switzerland-based United Nations specialized agency for information and communication technologies, reported that there were over 8.58 billion mobile subscriptions globally in 2022, with a projected increase to 8.9 billion in 2023, amidst a global population of 7.95 billion halfway through the year. Thus, the expansion of mobile devices and connectivity is driving the growth of the field service management market.
The expanding e-commerce sector is anticipated to further enhance the growth of the in-app advertising market in the future. E-commerce involves the buying and selling of goods and services over the Internet or other electronic networks. The rapid expansion of the e-commerce industry amplifies the significance and influence of in-app advertising by providing an ideal environment for targeted ads, direct purchasing opportunities, and seamless integration into the user’s shopping experience. For instance, in August 2024, the United States Census Bureau, a government agency in the U.S., reported that U.S. retail e-commerce sales for the second quarter of 2024 reached approximately $282.3 billion, reflecting a 5.3% increase compared to the first quarter of 2023. Consequently, the burgeoning e-commerce industry is driving the growth of the in-app advertising market.
Leading companies in the in-app advertising market are concentrating on advanced data analytics and personalized marketing strategies to improve user engagement and maximize advertising effectiveness, thus transforming the mobile app ecosystem into a profitable platform for advertisers. Adobe's AI-driven mobile application, Adobe Express, serves as a creative tool designed to simplify content creation by providing features for producing social media posts, videos, flyers, and logos, all supported by Adobe Firefly generative AI technology. For example, in April 2024, Adobe Inc., a US-based software company, introduced the AI-powered mobile app Adobe Express, which incorporates Adobe Firefly, a generative artificial intelligence (GenAI) tool. This application aims to streamline the creative workflow for content creators by offering functionalities that assist users in making social media posts, videos, flyers, logos, and more, thereby making high-quality content more accessible to a wider audience.
Key players in the in-app advertising market are prioritizing innovative solutions, such as shoppable ads and improved targeting capabilities, to enhance user engagement and drive revenue growth within the dynamic digital landscape. In-app shopping integration allows users to purchase products directly through the app, making the shopping experience more seamless and potentially revolutionizing social commerce strategies. For instance, in September 2024, Amazon.com Inc., a US-based e-commerce firm, formed a partnership with TikTok, a Singapore-based social media platform. Through this collaboration, Amazon aims to strengthen its e-commerce capabilities by incorporating its 'Buy with Prime' feature into TikTok's platform, thereby facilitating effortless shopping experiences for users while leveraging the impulsive buying behavior characteristic of TikTok, which is expected to increase TikTok's gross merchandise volume (GMV) and further establish it as a key player in the social commerce sector.
In January 2022, ironSource Ltd., an Israel-based business platform for the app economy, acquired Tapjoy, Inc. for an undisclosed sum. This acquisition is expected to enhance the offerings of the ironSource platform for mobile app and game developers by leveraging various synergies. Tapjoy, Inc. is a US-based company specializing in mobile advertising and app monetization.
Major companies operating in the in-app advertising market include Amobee Inc., Apple Inc., BYYD Inc., Chartboost, Meta Platforms Inc., Flurry, Google AdMob, InMobi Pte Ltd., Tapjoy Inc., Glispa GmbH, Microsoft Corporation, Zoomd Technologies Ltd., AdColony, Amazon.com Inc., AppLovin, Appodeal, Epom Apps, Fyber, IronSource, Media.net, StartApp, Unity Technologies, Liftoff, Mintegral.
North America was the largest region in the in-app advertising market in 2024. Asia-Pacific is expected to be the fastest-growing region in the in-app advertising market share during the forecast period. The regions covered in the in-app advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the in-app advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
In-app advertising involves the utilization of mobile applications by companies to showcase their advertisements. These advertisements are seamlessly incorporated into the app and are accessible to all its users. The objective is to captivate users through animations and interactive features.
The primary categories of in-app advertising encompass banner ads, interstitial ads, rich media ads, video ads, and native ads. Banner ads, for instance, appear as small rectangles at the top or bottom of the mobile screen. Various platforms such as iOS and Android facilitate these ads, catering to online shopping, messaging, entertainment, gaming, and ticketing.
The in-app advertising market research report is one of a series of new reports that provides in-app advertising market statistics, including in-app advertising industry global market size, regional shares, competitors with an in-app advertising market share, detailed in-app advertising market segments, market trends and opportunities, and any further data you may need to thrive in the in-app advertising industry. This in-app advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The in-app advertising market includes revenues earned by entities by providing playable ads, rewarded ads, and cross-promotional ads services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. in-App Advertising Market Characteristics3. in-App Advertising Market Trends and Strategies4. in-App Advertising Market - Macro Economic Scenario Including the Impact of Interest Rates, Inflation, Geopolitics, and the Recovery from COVID-19 on the Market32. Global in-App Advertising Market Competitive Benchmarking and Dashboard33. Key Mergers and Acquisitions in the in-App Advertising Market34. Recent Developments in the in-App Advertising Market
5. Global in-App Advertising Growth Analysis and Strategic Analysis Framework
6. in-App Advertising Market Segmentation
7. in-App Advertising Market Regional and Country Analysis
8. Asia-Pacific in-App Advertising Market
9. China in-App Advertising Market
10. India in-App Advertising Market
11. Japan in-App Advertising Market
12. Australia in-App Advertising Market
13. Indonesia in-App Advertising Market
14. South Korea in-App Advertising Market
15. Western Europe in-App Advertising Market
16. UK in-App Advertising Market
17. Germany in-App Advertising Market
18. France in-App Advertising Market
19. Italy in-App Advertising Market
20. Spain in-App Advertising Market
21. Eastern Europe in-App Advertising Market
22. Russia in-App Advertising Market
23. North America in-App Advertising Market
24. USA in-App Advertising Market
25. Canada in-App Advertising Market
26. South America in-App Advertising Market
27. Brazil in-App Advertising Market
28. Middle East in-App Advertising Market
29. Africa in-App Advertising Market
30. in-App Advertising Market Competitive Landscape and Company Profiles
31. in-App Advertising Market Other Major and Innovative Companies
35. in-App Advertising Market High Potential Countries, Segments and Strategies
36. Appendix
Executive Summary
in-App Advertising Global Market Report 2025 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on in-app advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for in-app advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The in-app advertising market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- the market characteristics section of the report defines and explains the market.
- the market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- the forecasts are made after considering the major factors currently impacting the market. These include:
- the forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- the regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- the competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- the trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) by Type: Banner Ads; Interstitial Ads; Rich Media Ads; Video Ads; Native Ads2) by Platform: IOS; Android
3) by Application: Online Shopping; Messaging; Entertainment; Gaming and Ticketing
Subsegments:
1) by Banner Ads: Static Banner Ads; Animated Banner Ads; Responsive Banner Ads2) by Interstitial Ads: Full-Screen Interstitials; Video Interstitials; Image Interstitials
3) by Rich Media Ads: Expandable Ads; Interactive Ads; 3D Ads
4) by Video Ads: in-Stream Video Ads; Out-Stream Video Ads; Rewarded Video Ads
5) by Native Ads: in-Feed Ads; Sponsored Content; Recommendation Widgets
Key Companies Mentioned: Amobee Inc.; Apple Inc.; BYYD Inc.; Chartboost; Meta Platforms Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
Some of the major companies featured in this In-App Advertising market report include:- Amobee Inc.
- Apple Inc.
- BYYD Inc.
- Chartboost
- Meta Platforms Inc.
- Flurry
- Google AdMob
- InMobi Pte Ltd.
- Tapjoy Inc.
- Glispa GmbH
- Microsoft Corporation
- Zoomd Technologies Ltd.
- AdColony
- Amazon.com Inc.
- AppLovin
- Appodeal
- Epom Apps
- Fyber
- IronSource
- Media.net
- StartApp
- Unity Technologies
- Liftoff
- Mintegral
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 200 |
| Published | February 2025 |
| Forecast Period | 2025 - 2029 |
| Estimated Market Value ( USD | $ 174.18 Billion |
| Forecasted Market Value ( USD | $ 365.42 Billion |
| Compound Annual Growth Rate | 20.4% |
| Regions Covered | Global |
| No. of Companies Mentioned | 25 |
