Immune Health Supplements Market Report 2025

The immune health supplements market size has grown rapidly in recent years. It will grow from $68.47 billion in 2024 to $76.56 billion in 2025 at a compound annual growth rate (CAGR) of 11.8%. The growth in the historic period can be attributed to increased health consciousness, epidemic and pandemic events, rising aging population, consumer education, e-commerce growth.

The immune health supplements market size is expected to see rapid growth in the next few years. It will grow to $124.96 billion in 2029 at a compound annual growth rate (CAGR) of 13%. The growth in the forecast period can be attributed to ongoing public health concerns, advanced nutraceutical research, personalized nutrition trends, global health and wellness trends, digital health platforms, collaborations for product development. Major trends in the forecast period include innovation in delivery formats, immunity-boosting food and beverage products, product innovation, strategic marketing emphasis on wellness, partnerships and collaborations in research.

The rising incidence of infectious diseases is anticipated to propel the growth of the immune health supplements market in the future. Infectious diseases are disorders caused by organisms such as bacteria, viruses, fungi, or parasites. Immune health supplements support the proper functioning of immune cells and enhance their ability to combat infectious diseases. For example, in December 2022, the National Center for Biotechnology Information, a US-based government agency, reported that approximately 57,251,328 out of 1,393,400,000 people in India, or 4.1%, are estimated to suffer from serious fungal diseases. Therefore, the increasing prevalence of infectious diseases is expected to drive the growth of the immune health supplements market.

The growth of e-commerce and online shopping is projected to significantly boost the immune health supplements market in the coming years. These platforms offer convenient access to a wide variety of products, enabling a global reach and allowing consumers to make informed decisions through detailed product information and reviews. E-commerce facilitates various promotional strategies, subscription models, and direct-to-consumer approaches, enhancing customer engagement and fostering loyalty. The constant availability, personalized recommendations, and educational content on these platforms contribute to ongoing market expansion by making immune health supplements more accessible and attractive to a broader audience. For example, in August 2024, data from the United States Census Bureau, a US-based government agency, indicated that e-commerce sales reached $282.3 billion during this period, reflecting a 5.3% increase compared to the first quarter of 2023. Additionally, e-commerce sales accounted for 16% of total retail sales in the second quarter of 2024. Thus, the rise of e-commerce platforms is driving growth in the immune health supplements market.

Leading companies in the immune health supplements market are concentrating on creating innovative products, such as dietary supplements, aimed at enhancing immune resilience and catering to consumer demand for natural health solutions. Dietary supplements are orally consumed products containing one or more dietary ingredients, including vitamins, minerals, herbs, amino acids, or other substances, designed to complement the diet and support overall health. These supplements are available in various forms, such as tablets, capsules, powders, and liquids. For example, in June 2024, Pharmaidea s.r.l., an Italy-based pharmaceutical company, introduced Sobrepin Natura Immuno. This immune-supporting supplement combines IMMUSE, a strain of Lactococcus lactis, with essential nutrients and vitamins, offering multiple benefits for immune health. Notably, it includes IMMUSE, a clinically validated ingredient that boosts immune function by activating plasmacytoid dendritic cells (pDCs), which are vital for the body’s defense mechanisms.

Major players in the immune health supplements market are developing new products using nanotechnology to fortify their market position. Nanotechnology, involving the manipulation of matter at an extremely small scale, is being leveraged for product development. For instance, in December 2022, Herbalife Nutrition Ltd. launched Immunoturmeric, a product designed to enhance immune health using curcumin extracted from turmeric. Employing advanced nanotechnology, Immunoturmeric ensures improved solubility and absorption in the body. Each capsule contains 336mg of curcuma domestica rhizomes in nano-sized particles, preserving its antioxidant and anti-inflammatory properties without additional food coloring or flavoring. This product is specifically formulated to support immune function and endurance.

In July 2024, Boehringer Ingelheim, a Germany-based pharmaceutical company, announced its acquisition of Nerio Therapeutics, Inc. for USD 1.3 billion. This acquisition is part of Boehringer Ingelheim's strategy to strengthen its immuno-oncology pipeline by creating innovative therapies that utilize novel immune checkpoint inhibitors to enhance treatment options for cancer patients. Nerio Therapeutics, Inc., a US-based biotechnology firm, specializes in developing therapeutic solutions, particularly in the realm of immune health, targeting areas with significant unmet medical needs.

Major companies operating in the immune health supplements market are Bayer AG, Abbott Laboratories, Amway Corporation, C H Boehringer Sohn AG & Co, Glanbia PLC, Herbalife Nutrition Ltd., Himalaya Wellness Company, Nestle SA, Pfizer Inc., The Nature's Bounty Co., Bio-Tech Pharmacal Inc., BioGaia AB, Country Life LLC, Douglas Laboratories, EuroPharma Inc., Garden of Life LLC, Jarrow Formulas Inc., Metagenics Inc., Nature's Plus Inc., Nordic Naturals Inc., Nutraceutical Corporation, Pure Encapsulations Inc., Solgar Inc., Source Naturals Inc., Thorne Research Inc.

North America was the largest region in the immune health supplements market share in 2024. The regions covered in the immune health supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the immune health supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Immune health supplements encompass products designed to enhance the immune system and reduce susceptibility to illnesses. They often promote the idea of speeding up recovery when unwell. These supplements, including powders, offer advantages for both consumers and manufacturers. Powders are less prone to degradation over time, require fewer additives, and can retain higher levels of active ingredients compared to other formulations.

The primary constituents of immune health supplements include vitamins, minerals, herbal extracts, probiotics, amino acids, and omega-3 fatty acids. Vitamins denote organic compounds vital for the body's growth and health, required in small doses. These supplements come in various forms such as soft gels, capsules, tablets, powders, and liquids, available in plant-based and animal-based variants. They are distributed through pharmacies, drug stores, hypermarkets, supermarkets, online retailers, specialty shops, and other channels.

The immune health supplements market research report is one of a series of new reports that provides immune health supplements market statistics, including immune health supplements industry global market size, regional shares, competitors with immune health supplements market share, detailed immune health supplements market segments, market trends, and opportunities, and any further data you may need to thrive in the immune health supplements industry. This backpack market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The immune health supplements market consists of sales of immune health supplements that help to improve immune health. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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