Backpack Market Report 2026

The backpack market size has grown strongly in recent years. It will grow from $21.53 billion in 2025 to $22.87 billion in 2026 at a compound annual growth rate (CAGR) of 6.3%. The growth in the historic period can be attributed to increasing urban commuting needs, growth in student populations, rising participation in outdoor activities, expansion of travel and tourism, improved product accessibility.

The backpack market size is expected to see strong growth in the next few years. It will grow to $28.79 billion in 2030 at a compound annual growth rate (CAGR) of 5.9%. The growth in the forecast period can be attributed to increasing demand for eco-friendly backpacks, rising adoption of smart backpack features, expansion of e-commerce channels, growing preference for multifunctional designs, increasing focus on brand differentiation. Major trends in the forecast period include growing demand for lightweight and durable backpacks, rising popularity of ergonomic and comfort-focused designs, expansion of sustainable and recycled materials, increasing customization and personalization options, growth of online backpack retail.

The rise in travel and recreational activities is expected to drive growth in the backpack market in the coming years. Recreation includes various activities that people pursue to rejuvenate their bodies and minds, making leisure time more engaging and enjoyable. Tourists commonly use backpacks to carry their belongings when traveling to other countries, both for leisure and business purposes, which boosts the demand for backpacks of various shapes and sizes. For example, in January 2024, reports by the U.S. Travel Association and Tourism Economics, U.S.-based organizations, indicated that the percentage of travelers planning trips within the next six months rose to 93% in January from 92% in December, according to Longwoods International’s monthly survey. Thus, the increase in travel and recreational activities is fueling the growth of the backpack market.

Prominent companies in the backpack market are increasingly prioritizing the introduction of sustainable products, with a focus on eco-friendly backpacks, as a strategic move to gain a competitive advantage. Eco-friendly backpacks are specifically designed and manufactured with a commitment to environmental sustainability. A notable illustration of this trend is observed in the actions of Targus, a US-based accessories company. In June 2023, Targus launched the Cypress Hero Backpack with Find My Locator, targeting Apple devices and ensuring compatibility with the Apple Find My app. The distinguishing feature of this eco-friendly backpack is its construction from GRS-certified recycled materials, utilizing the equivalent of 26 recycled water bottles in the manufacturing process. Adding a layer of innovation, the backpack incorporates a location module leveraging Low Energy Bluetooth technology. This module seamlessly pairs with the Apple Find My app, offering users a secure and convenient means to track their devices and personal items from their iPhone, iPad, or Mac. The strategic emphasis on sustainable practices, as exemplified by the introduction of eco-friendly backpacks, reflects a broader industry shift towards environmentally conscious products to meet the evolving preferences of consumers.

In January 2024, Yeti, a U.S.-based company recognized for its premium outdoor products such as coolers, drinkware, and accessories aimed at outdoor enthusiasts, acquired Mystery Ranch for an undisclosed amount. The purpose of Yeti's acquisition of Mystery Ranch is to broaden its outdoor product offerings and enhance its brand presence in the market. Mystery Ranch, also a U.S.-based brand, specializes in high-performance backpacks and gear tailored for outdoor enthusiasts, military personnel, and tactical users.

Major companies operating in the backpack market are Nike Inc., Adidas AG, Everest Trading Corp., VF Outdoor LLC, Under Armour Inc., Columbia Sportswear Company, Samsonite International S.A., L.L.Bean Inc., Eddie Bauer LLC, The North Face Inc., Arc'teryx Equipment Inc., V.I.P. Industries Limited, Mammut Sports Group AG, Patagonia Inc., Vaude Sport GmbH & Co. KG, Marmot Mountain LLC, Black Diamond Equipment Ltd., Herschel Supply Company Ltd., Osprey Packs Inc., Wildcraft India Private Limited, Wenger SA, Dakine IP Holdings LLC, Mystery Ranch Ltd., Mountainsmith LLC, Gregory Mountain Products LLC, Kelty Inc., JanSport Inc., Deuter Sport GmbH, Lowe Alpine International Sàrl, Tatonka GmbH, Fjällräven International AB, Haglöfs AB, Granite Gear LLC, CamelBak Products LLC, Thule Group AB, Victorinox AG, Kipling USA, Timbuk2 Designs Inc., OGIO International Inc., High Sierra Sport Company.

North America was the largest region in the backpack market share in 2025. The regions covered in the backpack market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the backpack market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The backpack market consists of sales of large backpacks, medium backpacks, daypacks and mini and small backpacks. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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