Master Data Management Market Report 2025

The master data management market size has grown rapidly in recent years. It will grow from $17.64 billion in 2024 to $20.5 billion in 2025 at a compound annual growth rate (CAGR) of 16.3%. The growth in the historic period can be attributed to data proliferation, legacy system integration challenges, data quality concerns, mergers and acquisitions, customer-centric focus, digital transformation initiatives.

The master data management market size is expected to see rapid growth in the next few years. It will grow to $37.84 billion in 2029 at a compound annual growth rate (CAGR) of 16.6%. The growth in the forecast period can be attributed to data democratization initiatives, industry-specific MDM solutions, hybrid and multi-cloud environments, data governance and security, real-time data management. Major trends in the forecast period include product innovation, self-service data access, data quality improvement initiatives, hybrid data environments, customer-centric MDM.

The increasing adoption of artificial intelligence is projected to fuel the growth of the master data management market in the future. This rise in AI adoption is attributed to its ability to streamline processes, enhance productivity, improve data availability, provide flexibility and integration, and support innovative business practices. AI-driven algorithms can effectively identify duplicate records and match similar data entries across various systems, ensuring a single, accurate source of truth for master data. For example, in May 2022, the International Business Machines Corporation (IBM), a US-based firm, reported that 35% of businesses worldwide were using artificial intelligence (AI) in 2022, marking a 4% increase from 2021. Additionally, the number of organizations adopting AI grew by 13% in 2022 compared to the previous year. Therefore, the rising adoption of artificial intelligence is a key driver for the master data management market.

The burgeoning count of IoT-linked devices is anticipated to be a catalyst for the master data management market's expansion. These devices denote nonstandard computing devices wirelessly connected to networks, capable of data transmission. The proliferation of such devices offers opportunities for MDM to efficiently manage, integrate, and derive value from the extensive and diverse data generated within the IoT ecosystem. Ericsson's November 2022 report highlighted the growth, with broadband IoT (4G/5G) connections reaching 1.3 billion in 2022, expected to rise to nearly 60% of cellular IoT connections by 2028. Notably, North East Asia is leading in cellular IoT connections, poised to surpass 2 billion connections by 2023. Hence, the escalating count of IoT-linked devices propels the master data management market's growth.

A significant trend gaining traction in the master data management (MDM) market is the evolution towards more Agile and Cloud-based MDM solutions, driven by advancing technologies. Key industry players are focused on innovating technological solutions to bolster their market positions. For instance, in March 2022, Informatica introduced an advanced cloud-native intelligent multi-domain MDM solution. This solution aids various sectors by providing analytics and operational procedures along the business value chain, from producers to consumers, and manages relationships across multiple domains like customer, product, supplier, and locations/assets, including IoT devices. By accelerating business outcomes while mitigating associated risks, this solution enhances business operations.

Prominent companies within the master data management market are embracing a strategic partnership approach to offer enterprise cloud data integration and governance for data warehouses. This approach involves leveraging each other's strengths and resources for mutual benefits and success. For instance, in May 2022, Informatica partnered with Oracle Corporation. This collaboration integrated Informatica's intelligent data management cloud (IDMC) with Oracle's autonomous database, Oracle Exadata database service, Oracle Exadata cloud customer, and Oracle object storage. The strategic global partnership aims to deliver unparalleled cloud data management, integration, and governance solutions, catering to diverse areas such as databases, data warehouses, data lakes, data lakehouses, enterprise analytics, and data science.

In July 2022, International Business Machines Corporation (IBM), a technology company based in the US, acquired Databand.ai for an undisclosed sum. This platform helps organizations detect and address data issues, such as errors, pipeline failures, and poor data quality, before these challenges affect business performance. The acquisition is anticipated to strengthen IBM's data management capabilities, allowing the company to provide more comprehensive solutions for clients aiming to enhance their data governance and analytics. Databand.ai, located in Israel, specializes in data observability software.

Major companies operating in the master data management market are International Business Machines Corporation, Oracle Corporation, SAP SE, SAS Institute Inc., TIBCO Software Inc., Informatica, Talend Data Integration Services Pvt. Ltd., Cloudera Inc., Broadcom Inc., SyncForce, Stibo Group, Teradata Corporation, Profisee, Reltio Inc., Magnitude Software Inc, Ataccama Corp., Winshuttle LLC, Azure Data Catalog, Clear Analytics, Collibra, Semarchy, Pimcore, Riversand (Syndigo) Technologies India Private Limited, EnterWorks, Agility Multichannel Limited, SAP Master Data Governance, Syniti, Contentserv Technologies Private Limited, Clearview AI, Orchestra Networks.

North America was the largest region in the master data management (MDM) market analysis in 2024. The regions covered in the master data management market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the master data management market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Master Data Management (MDM) involves the meticulous consolidation of individual records for every entity within an organization, encompassing people, locations, and assets. This process leverages both internal and external data sources and applications to refine business operations. Its primary aim is enhancing the coherence and caliber of data resources, fostering more informed business decisions.

The realm of Master Data Management (MDM), its principal components comprise solutions and services. Services encompass the intangible aspects of our economy, distinct from tangible goods that can be physically handled or touched. Deployment modes primarily revolve around cloud-based or on-premises setups. Organizations are categorized by size, varying between small and medium enterprises (SMEs) and large enterprises. MDM finds its applications across diverse sectors including supplier data, product data, and customer data. Its relevance spans industry verticals such as Banking, Financial Services and Insurance (BFSI), government, retail, IT and telecom, manufacturing, energy and utilities, healthcare, and other sectors. Each of these applications serves a crucial role within their respective sectors, contributing significantly to operational efficiency and effectiveness. (January 2023)

The master data management market research report is one of a series of new reports that provides master data management market statistics, including master data management industry global market size, regional shares, competitors with a master data management market share, detailed master data management market segments, market trends and opportunities, and any further data you may need to thrive in the master data management industry. This master data management market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The master data management (MDM) market includes revenues earned by entities by providing data quality management, covering advisory services, operation support, and delivering clear and unified data for enterprises. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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