Location-Based Services (LBS) and Real-Time Location Systems (RTLS) Market Report 2025

The location-based services (LBS) and real-time location systems (RTLS) market size has grown exponentially in recent years. It will grow from $33.07 billion in 2024 to $40.58 billion in 2025 at a compound annual growth rate (CAGR) of 22.7%. The growth in the historic period can be attributed to demand for contactless solutions, industrial and manufacturing use, transportation and logistics, healthcare utilization, retail industry adoption.

The location-based services (LBS) and real-time location systems (RTLS) market size is expected to see exponential growth in the next few years. It will grow to $102.65 billion in 2029 at a compound annual growth rate (CAGR) of 26.1%. The growth in the forecast period can be attributed to rise in IoT integration, increasing demand in healthcare, expansion in retail and e-commerce, smart city development, post-pandemic solutions. Major trends in the forecast period include regulatory compliance and data privacy, strategic collaborations, enhanced safety and security, smart city initiatives, fleet management and transportation.

The expansion in smartphone usage is anticipated to drive the growth of the market for location-based services and real-time location systems. Smartphones, defined as portable electronic devices with cellular network connectivity, serve as the conduit for these systems to deliver real-time information based on geographic location, utilizing internet, geospatial, and communication technologies. Notably, in February 2023, a report by Uswitch Limited revealed a 3.8% increase in active mobile connections, totaling 71.8 million in 2022, with projections indicating 95% smartphone penetration among the estimated 68.3 million UK residents by 2025. This surge in smartphone use is a key driver for the market's growth.

The proliferation of IoT-connected devices is poised to further propel the expansion of the location-based services and real-time location systems market. IoT-linked devices, nonstandard computing units wirelessly linked to networks capable of data transmission, contribute to an augmented landscape of detailed data. This trend enables businesses to enhance decision-making, operational efficiency, and innovative applications leveraging real-time location information. Notably, in November 2022, Ericsson reported 1.3 billion broadband IoT connections in 2022, with a forecast indicating nearly 60% of cellular IoT connections as broadband IoT by 2028, primarily 4G-based. North East Asia leads in cellular IoT connections and is projected to surpass 2 billion connections by 2023. The proliferation of IoT-linked devices is a significant driver for market growth.

Leading companies in the location-based services (LBS) and real-time location systems (RTLS) market are innovating by developing advanced products, such as workplace applications, to expand their customer base and drive revenue growth. Workplace applications, exemplified by Microsoft Corporation's October 2022 launch of Places, focus on enhancing hybrid work models. The application introduces satellite navigation-style functionality to locate meeting rooms effortlessly within office premises. Moreover, it aids users in identifying available hot desking spots in real time, streamlining workspace utilization for employees and workplaces.

Key players in the location-based services (LBS) and real-time location systems (RTLS) market are leveraging advanced technologies like location-based routing to broaden their customer base and increase sales revenue. Notably, in May 2022, AT&T Inc. introduced location-based routing for wireless 9-1-1 calls. The 'Locate Before Route' feature utilizes device GPS and hybrid data to swiftly pinpoint a call's origin, ensuring accurate routing to the relevant 9-1-1 call center (PSAP) within 50 meters of the device's location. This innovation in location-based routing significantly enhances emergency response systems and contributes to the market's expansion.

In July 2024, HID Global, a US-based security company, acquired Vizzia Technologies for an undisclosed amount. This acquisition enhances HID's capabilities in the healthcare real-time location system (RTLS) market, with a particular focus on asset management and tracking. The deal also improves solutions for patient workflow and broadens HID's offerings in essential healthcare technology. Vizzia Technologies, also based in the US, specializes in providing real-time location systems (RTLS) for healthcare applications.

Major companies operating in the location-based services (LBS) and real-time location systems (RTLS) market are NTT Docomo Inc., Google LLC, Oracle Corporation, Quuppa Intelligent Locating System, Airista Flow Inc., TomTom N.V, Qualcomm Incorporated, Zebra Technologies Corporation, Navigine Corp., Stanley Black & Decker Inc., Apple Inc., Teldio Avigilon Solutions, International Business Machines Corporation, Cisco Systems Inc., Microsoft Corporation, Ericsson India Private Limited, Aruba Networks, CenTrak, Wipro GE Healthcare Pvt. Ltd., Trimble Inc., Foursquare Labs Inc., Baidu Inc., AutoNavi Holdings Limited, Ubisense Group PLC, HERE Technologies, KDDI Corporation, Leantegra Inc., Sewio Networks s.r.o., Spime Inc., Identec Group AG, Infor Inc., TeleTracking Technologies Inc.

North America was the largest region in the location-based services (LBS) and real-time location systems (RTLS) market share in 2024. The regions covered in the location-based services (lbs) and real-time location systems (rtls) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the location-based services (lbs) and real-time location systems (rtls) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Real-time location systems (RTLS) and location-based services (LBS) leverage the geographical data from devices to offer real-time information, entertainment, and security based on user location. These systems are instrumental in providing directions, local advertising, and news, utilizing smartphone geo-data.

The core elements constituting location-based services (LBS) and real-time location systems (RTLS) encompass hardware, software, and service components. Hardware involves computer components executing software instructions and encompasses various indoor and outdoor location systems used for tracking, navigation, marketing, social networks, health monitoring, and more. These systems cater to end users across sectors like manufacturing, healthcare, life sciences, media, government, retail, and transportation.

The location-based services (LBS) and real-time location systems (RTLS) market research report are one of a series of new reports that provides location-based services (LBS) and real-time location systems (RTLS) market statistics, including location-based services (LBS) and real-time location systems (RTLS) industry global market size, regional shares, competitors with location-based services (LBS) and real-time location systems (RTLS) market share, detailed location-based services (LBS) and real-time location systems (RTLS) market segments, market trends and opportunities, and any further data you may need to thrive in the location-based services (LBS) and real-time location systems (RTLS) industry. This location-based services (LBS) and real-time location systems (RTLS) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The location-based services (LBS) and real-time location systems (RTLS) market consists of revenues earned by entities providing services such as asset management, emergency mustering, access control, tracking services, and wi-fi positioning services. The market value includes the value of related goods sold by the service provider or included within the service offering. The LBS and RTLS market also includes the sales of transmitters, receivers, connected computers, badges, radiofrequency identification (RFID) tags, pair mobile devices, headsets, and portable electronics. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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