L'Oréal S.A. - Digital Transformation Strategies

This report provides insights into L'Oréal's tech activities, including its digital transformation strategies, its innovation programs, and its technology initiatives.

L'Oreal SA (L'Oreal) is a personal care company that manufactures and markets make-up products, perfumes, hair care, sun care, skincare, and coloring products. L’Oreal markets products under various brands, including Lancome Giorgio Armani, Yves Saint Laurent, Biotherm, Kiehl's, Ralph Lauren, Shu Uemura, Cacharel, Helena Rubinstein, Clarisonic, Diesel, ViktorandRolf, Yue Sai, Essie, Maybelline New York, Redken, Kerastase, and Matrix. The company merchandises products through a network of hair salons, mass-market retail, perfumeries, department stores, pharmacies, drugstores, medispas, branded retail, and travel retail. Apart from physical stores, the company sells its products online through ecommerce platforms. The company has business presence across North America, Latin America, Europe, Asia-Pacific, Africa, and the Middle East. The company’s business segments are skincare and sun protection, makeup, haircare, fragrances, hair coloring and others which include hygiene products as well as sales by American professional distributors with non-Group brands.

Scope

• L'Oréal closely monitors social media and analyzes data gathered at point of sale (POS) to analyze consumer behavior, anticipate new trends, and to develop new products accordingly. To quickly respond to consumer demands, the company has installed connected and agile production lines in its Italy, France, Belgium, and US factories.
• L'Oréal has launched a new AI-powered digital assistant named "Lore" for customer service, developed by NTT DATA. Lore utilizes a conversational AI platform to create virtual assistants with generative AI, enabling hyper-personalized communication based on natural language.
• L'Oréal offers several value-added services on its ecommerce platforms to drive online sales. For instance, the company has deployed augmented reality and artificial intelligence technologies that allow customers to try on hair color and makeup products and have beauty consultations and skin diagnoses online.

Reasons to Buy

• Gain insights into L'Oreal's tech operations.
• Gain insights into its digital strategies and innovation initiatives.
• Gain insights into its technology themes under focus.
• Gain insights into its various product launches, partnerships and acquisitions.