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Non-Alcoholic Wine and Beer Global Market Insights 2023, Analysis and Forecast to 2028, by Manufacturers, Regions, Technology, Application, Product Type

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    Report

  • 86 Pages
  • May 2023
  • Region: Global
  • Prof Research
  • ID: 5792065
Description Jump to:

Quick Summary:

As the global business landscape continues to evolve, the Non-Alcoholic Wine and Beer industry emerges as a critical area for comprehensive understanding and strategic decision-making. Garnering deep insights becomes requisite for maintaining a competitive edge in this dynamic market. Hence, our report addresses this necessity, delivering detailed data analysis and significant insights for the industry.

Our market research report provides all-encompassing coverage of the key regions shaping the global Non-Alcoholic Wine and Beer Market, highlighting essential economies such as the United States, China, Brazil, and numerous European countries. The detailed regional analysis offers a holistic view of supply and demand, key player activity, and pricing trends. Furthermore, the report includes in-depth profiles of global industry leaders, articulate SWOT analyses, data on sales volume, revenue, and more. Providing distinct perspectives for various market segments including Liquor Stores, Supermarkets, Online Stores, and Restaurants, this deep-dive into the world of Non-Alcoholic Wine and Beer is an indispensable, strategic toolbox for any business executive.

This report describes the global market size of Non-Alcoholic Wine and Beer from 2018 to 2022 and its CAGR from 2018 to 2022, and also forecasts its market size to the end of 2028 and its CAGR from 2023 to 2028.

For the geography segment, regional supply, demand, major players, price is presented from 2018 to 2028.

This report covers the following regions:

  • North America
  • South America
  • Asia & Pacific
  • Europe
  • MEA
The key countries for each region are also included such as the United States, China, Japan, India, Korea, ASEAN, Germany, France, UK, Italy, Spain, CIS, and Brazil etc.

For the competitor segment, the report includes global key players of Non-Alcoholic Wine and Beer as well as some small players.

The information for each competitor includes:

  • Company Profile
  • Main Business Information
  • SWOT Analysis
  • Sales Volume, Revenue, Price and Gross Margin
  • Market Share

Applications Segment:

  • Liquor Stores
  • Convenience Stores
  • Supermarkets
  • Online Stores
  • Restaurants

Types Segment:

  • Alcohol Free
  • Low Alcohol

Companies Covered:

  • Carlsberg
  • Heineken N.V
  • Bernard Brewery
  • Anheuser-Busch InBev
  • Moscow Brewing Company
  • Suntory
Base Year: 2023
Historical Data: from 2018 to 2022
Forecast Data: from 2023 to 2028


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Table of Contents

Chapter 1 Executive SummaryChapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
5.6 Covid-19 Impact
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Non-Alcoholic Wine and Beer Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Non-Alcoholic Wine and Beer by Region
8.2 Import of Non-Alcoholic Wine and Beer by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Non-Alcoholic Wine and Beer Market in North America (2018-2028)
9.1 Non-Alcoholic Wine and Beer Market Size
9.2 Non-Alcoholic Wine and Beer Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Non-Alcoholic Wine and Beer Market in South America (2018-2028)
10.1 Non-Alcoholic Wine and Beer Market Size
10.2 Non-Alcoholic Wine and Beer Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Non-Alcoholic Wine and Beer Market in Asia & Pacific (2018-2028)
11.1 Non-Alcoholic Wine and Beer Market Size
11.2 Non-Alcoholic Wine and Beer Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southeast Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Non-Alcoholic Wine and Beer Market in Europe (2018-2028)
12.1 Non-Alcoholic Wine and Beer Market Size
12.2 Non-Alcoholic Wine and Beer Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Non-Alcoholic Wine and Beer Market in MEA (2018-2028)
13.1 Non-Alcoholic Wine and Beer Market Size
13.2 Non-Alcoholic Wine and Beer Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Non-Alcoholic Wine and Beer Market (2018-2023)
14.1 Non-Alcoholic Wine and Beer Market Size
14.2 Non-Alcoholic Wine and Beer Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Non-Alcoholic Wine and Beer Market Forecast (2023-2028)
15.1 Non-Alcoholic Wine and Beer Market Size Forecast
15.2 Non-Alcoholic Wine and Beer Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
16.1 Carlsberg
16.1.1 Company Profile
16.1.2 Main Business and Non-Alcoholic Wine and Beer Information
16.1.3 SWOT Analysis of Carlsberg
16.1.4 Carlsberg Non-Alcoholic Wine and Beer Sales, Revenue, Price and Gross Margin (2018-2023)
16.2 Heineken N.V
16.2.1 Company Profile
16.2.2 Main Business and Non-Alcoholic Wine and Beer Information
16.2.3 SWOT Analysis of Heineken N.V
16.2.4 Heineken N.V Non-Alcoholic Wine and Beer Sales, Revenue, Price and Gross Margin (2018-2023)
16.3 Bernard Brewery
16.3.1 Company Profile
16.3.2 Main Business and Non-Alcoholic Wine and Beer Information
16.3.3 SWOT Analysis of Bernard Brewery
16.3.4 Bernard Brewery Non-Alcoholic Wine and Beer Sales, Revenue, Price and Gross Margin (2018-2023)
16.4 Anheuser-Busch InBev
16.4.1 Company Profile
16.4.2 Main Business and Non-Alcoholic Wine and Beer Information
16.4.3 SWOT Analysis of Anheuser-Busch InBev
16.4.4 Anheuser-Busch InBev Non-Alcoholic Wine and Beer Sales, Revenue, Price and Gross Margin (2018-2023)
16.5 Moscow Brewing Company
16.5.1 Company Profile
16.5.2 Main Business and Non-Alcoholic Wine and Beer Information
16.5.3 SWOT Analysis of Moscow Brewing Company
16.5.4 Moscow Brewing Company Non-Alcoholic Wine and Beer Sales, Revenue, Price and Gross Margin (2018-2023)
16.6 Suntory
16.6.1 Company Profile
16.6.2 Main Business and Non-Alcoholic Wine and Beer Information
16.6.3 SWOT Analysis of Suntory
16.6.4 Suntory Non-Alcoholic Wine and Beer Sales, Revenue, Price and Gross Margin (2018-2023)
Tables and Figures
Table Abbreviation and Acronyms List
Table Research Scope of Non-Alcoholic Wine and Beer Report
Table Data Sources of Non-Alcoholic Wine and Beer Report
Table Major Assumptions of Non-Alcoholic Wine and Beer Report
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Non-Alcoholic Wine and Beer Picture
Table Non-Alcoholic Wine and Beer Classification
Table Non-Alcoholic Wine and Beer Applications List
Table Drivers of Non-Alcoholic Wine and Beer Market
Table Restraints of Non-Alcoholic Wine and Beer Market
Table Opportunities of Non-Alcoholic Wine and Beer Market
Table Threats of Non-Alcoholic Wine and Beer Market
Table Covid-19 Impact For Non-Alcoholic Wine and Beer Market
Table Raw Materials Suppliers List
Table Different Production Methods of Non-Alcoholic Wine and Beer
Table Cost Structure Analysis of Non-Alcoholic Wine and Beer
Table Key End Users List
Table Latest News of Non-Alcoholic Wine and Beer Market
Table Merger and Acquisition List
Table Planned/Future Project of Non-Alcoholic Wine and Beer Market
Table Policy of Non-Alcoholic Wine and Beer Market
Table 2018-2028 Regional Export of Non-Alcoholic Wine and Beer
Table 2018-2028 Regional Import of Non-Alcoholic Wine and Beer
Table 2018-2028 Regional Trade Balance
Figure 2018-2028 Regional Trade Balance
Table 2018-2028 North America Non-Alcoholic Wine and Beer Market Size and Market Volume List
Figure 2018-2028 North America Non-Alcoholic Wine and Beer Market Size and CAGR
Figure 2018-2028 North America Non-Alcoholic Wine and Beer Market Volume and CAGR
Table 2018-2028 North America Non-Alcoholic Wine and Beer Demand List by Application
Table 2018-2023 North America Non-Alcoholic Wine and Beer Key Players Sales List
Table 2018-2023 North America Non-Alcoholic Wine and Beer Key Players Market Share List
Table 2018-2028 North America Non-Alcoholic Wine and Beer Demand List by Type
Table 2018-2023 North America Non-Alcoholic Wine and Beer Price List by Type
Table 2018-2028 United States Non-Alcoholic Wine and Beer Market Size and Market Volume List
Table 2018-2028 United States Non-Alcoholic Wine and Beer Import & Export List
Table 2018-2028 Canada Non-Alcoholic Wine and Beer Market Size and Market Volume List
Table 2018-2028 Canada Non-Alcoholic Wine and Beer Import & Export List
Table 2018-2028 Mexico Non-Alcoholic Wine and Beer Market Size and Market Volume List
Table 2018-2028 Mexico Non-Alcoholic Wine and Beer Import & Export List
Table 2018-2028 South America Non-Alcoholic Wine and Beer Market Size and Market Volume List
Figure 2018-2028 South America Non-Alcoholic Wine and Beer Market Size and CAGR
Figure 2018-2028 South America Non-Alcoholic Wine and Beer Market Volume and CAGR
Table 2018-2028 South America Non-Alcoholic Wine and Beer Demand List by Application
Table 2018-2023 South America Non-Alcoholic Wine and Beer Key Players Sales List
Table 2018-2023 South America Non-Alcoholic Wine and Beer Key Players Market Share List
Table 2018-2028 South America Non-Alcoholic Wine and Beer Demand List by Type
Table 2018-2023 South America Non-Alcoholic Wine and Beer Price List by Type
Table 2018-2028 Brazil Non-Alcoholic Wine and Beer Market Size and Market Volume List
Table 2018-2028 Brazil Non-Alcoholic Wine and Beer Import & Export List
Table 2018-2028 Argentina Non-Alcoholic Wine and Beer Market Size and Market Volume List
Table 2018-2028 Argentina Non-Alcoholic Wine and Beer Import & Export List
Table 2018-2028 Chile Non-Alcoholic Wine and Beer Market Size and Market Volume List
Table 2018-2028 Chile Non-Alcoholic Wine and Beer Import & Export List
Table 2018-2028 Peru Non-Alcoholic Wine and Beer Market Size and Market Volume List
Table 2018-2028 Peru Non-Alcoholic Wine and Beer Import & Export List
Table 2018-2028 Asia & Pacific Non-Alcoholic Wine and Beer Market Size and Market Volume List
Figure 2018-2028 Asia & Pacific Non-Alcoholic Wine and Beer Market Size and CAGR
Figure 2018-2028 Asia & Pacific Non-Alcoholic Wine and Beer Market Volume and CAGR
Table 2018-2028 Asia & Pacific Non-Alcoholic Wine and Beer Demand List by Application
Table 2018-2023 Asia & Pacific Non-Alcoholic Wine and Beer Key Players Sales List
Table 2018-2023 Asia & Pacific Non-Alcoholic Wine and Beer Key Players Market Share List
Table 2018-2028 Asia & Pacific Non-Alcoholic Wine and Beer Demand List by Type
Table 2018-2023 Asia & Pacific Non-Alcoholic Wine and Beer Price List by Type
Table 2018-2028 China Non-Alcoholic Wine and Beer Market Size and Market Volume List
Table 2018-2028 China Non-Alcoholic Wine and Beer Import & Export List
Table 2018-2028 India Non-Alcoholic Wine and Beer Market Size and Market Volume List
Table 2018-2028 India Non-Alcoholic Wine and Beer Import & Export List
Table 2018-2028 Japan Non-Alcoholic Wine and Beer Market Size and Market Volume List
Table 2018-2028 Japan Non-Alcoholic Wine and Beer Import & Export List
Table 2018-2028 South Korea Non-Alcoholic Wine and Beer Market Size and Market Volume List
Table 2018-2028 South Korea Non-Alcoholic Wine and Beer Import & Export List
Table 2018-2028 Southeast Asia Non-Alcoholic Wine and Beer Market Size List
Table 2018-2028 Southeast Asia Non-Alcoholic Wine and Beer Market Volume List
Table 2018-2028 Southeast Asia Non-Alcoholic Wine and Beer Import List
Table 2018-2028 Southeast Asia Non-Alcoholic Wine and Beer Export List
Table 2018-2028 Australia Non-Alcoholic Wine and Beer Market Size and Market Volume List
Table 2018-2028 Australia Non-Alcoholic Wine and Beer Import & Export List
Table 2018-2028 Europe Non-Alcoholic Wine and Beer Market Size and Market Volume List
Figure 2018-2028 Europe Non-Alcoholic Wine and Beer Market Size and CAGR
Figure 2018-2028 Europe Non-Alcoholic Wine and Beer Market Volume and CAGR
Table 2018-2028 Europe Non-Alcoholic Wine and Beer Demand List by Application
Table 2018-2023 Europe Non-Alcoholic Wine and Beer Key Players Sales List
Table 2018-2023 Europe Non-Alcoholic Wine and Beer Key Players Market Share List
Table 2018-2028 Europe Non-Alcoholic Wine and Beer Demand List by Type
Table 2018-2023 Europe Non-Alcoholic Wine and Beer Price List by Type
Table 2018-2028 Germany Non-Alcoholic Wine and Beer Market Size and Market Volume List
Table 2018-2028 Germany Non-Alcoholic Wine and Beer Import & Export List
Table 2018-2028 France Non-Alcoholic Wine and Beer Market Size and Market Volume List
Table 2018-2028 France Non-Alcoholic Wine and Beer Import & Export List
Table 2018-2028 United Kingdom Non-Alcoholic Wine and Beer Market Size and Market Volume List
Table 2018-2028 United Kingdom Non-Alcoholic Wine and Beer Import & Export List
Table 2018-2028 Italy Non-Alcoholic Wine and Beer Market Size and Market Volume List
Table 2018-2028 Italy Non-Alcoholic Wine and Beer Import & Export List
Table 2018-2028 Spain Non-Alcoholic Wine and Beer Market Size and Market Volume List
Table 2018-2028 Spain Non-Alcoholic Wine and Beer Import & Export List
Table 2018-2028 Belgium Non-Alcoholic Wine and Beer Market Size and Market Volume List
Table 2018-2028 Belgium Non-Alcoholic Wine and Beer Import & Export List
Table 2018-2028 Netherlands Non-Alcoholic Wine and Beer Market Size and Market Volume List
Table 2018-2028 Netherlands Non-Alcoholic Wine and Beer Import & Export List
Table 2018-2028 Austria Non-Alcoholic Wine and Beer Market Size and Market Volume List
Table 2018-2028 Austria Non-Alcoholic Wine and Beer Import & Export List
Table 2018-2028 Poland Non-Alcoholic Wine and Beer Market Size and Market Volume List
Table 2018-2028 Poland Non-Alcoholic Wine and Beer Import & Export List
Table 2018-2028 Russia Non-Alcoholic Wine and Beer Market Size and Market Volume List
Table 2018-2028 Russia Non-Alcoholic Wine and Beer Import & Export List
Table 2018-2028 MEA Non-Alcoholic Wine and Beer Market Size and Market Volume List
Figure 2018-2028 MEA Non-Alcoholic Wine and Beer Market Size and CAGR
Figure 2018-2028 MEA Non-Alcoholic Wine and Beer Market Volume and CAGR
Table 2018-2028 MEA Non-Alcoholic Wine and Beer Demand List by Application
Table 2018-2023 MEA Non-Alcoholic Wine and Beer Key Players Sales List
Table 2018-2023 MEA Non-Alcoholic Wine and Beer Key Players Market Share List
Table 2018-2028 MEA Non-Alcoholic Wine and Beer Demand List by Type
Table 2018-2023 MEA Non-Alcoholic Wine and Beer Price List by Type
Table 2018-2028 Egypt Non-Alcoholic Wine and Beer Market Size and Market Volume List
Table 2018-2028 Egypt Non-Alcoholic Wine and Beer Import & Export List
Table 2018-2028 Israel Non-Alcoholic Wine and Beer Market Size and Market Volume List
Table 2018-2028 Israel Non-Alcoholic Wine and Beer Import & Export List
Table 2018-2028 South Africa Non-Alcoholic Wine and Beer Market Size and Market Volume List
Table 2018-2028 South Africa Non-Alcoholic Wine and Beer Import & Export List
Table 2018-2028 Gulf Cooperation Council Countries Non-Alcoholic Wine and Beer Market Size and Market Volume List
Table 2018-2028 Gulf Cooperation Council Countries Non-Alcoholic Wine and Beer Import & Export List
Table 2018-2028 Turkey Non-Alcoholic Wine and Beer Market Size and Market Volume List
Table 2018-2028 Turkey Non-Alcoholic Wine and Beer Import & Export List
Table 2018-2023 Global Non-Alcoholic Wine and Beer Market Size List by Region
Table 2018-2023 Global Non-Alcoholic Wine and Beer Market Size Share List by Region
Table 2018-2023 Global Non-Alcoholic Wine and Beer Market Volume List by Region
Table 2018-2023 Global Non-Alcoholic Wine and Beer Market Volume Share List by Region
Table 2018-2023 Global Non-Alcoholic Wine and Beer Demand List by Application
Table 2018-2023 Global Non-Alcoholic Wine and Beer Demand Market Share List by Application
Table 2018-2023 Global Non-Alcoholic Wine and Beer Key Vendors Sales List
Table 2018-2023 Global Non-Alcoholic Wine and Beer Key Vendors Sales Share List
Figure 2018-2023 Global Non-Alcoholic Wine and Beer Market Volume and Growth Rate
Table 2018-2023 Global Non-Alcoholic Wine and Beer Key Vendors Revenue List
Figure 2018-2023 Global Non-Alcoholic Wine and Beer Market Size and Growth Rate
Table 2018-2023 Global Non-Alcoholic Wine and Beer Key Vendors Revenue Share List
Table 2018-2023 Global Non-Alcoholic Wine and Beer Demand List by Type
Table 2018-2023 Global Non-Alcoholic Wine and Beer Demand Market Share List by Type
Table 2018-2023 Regional Non-Alcoholic Wine and Beer Price List
Table 2023-2028 Global Non-Alcoholic Wine and Beer Market Size List by Region
Table 2023-2028 Global Non-Alcoholic Wine and Beer Market Size Share List by Region
Table 2023-2028 Global Non-Alcoholic Wine and Beer Market Volume List by Region
Table 2023-2028 Global Non-Alcoholic Wine and Beer Market Volume Share List by Region
Table 2023-2028 Global Non-Alcoholic Wine and Beer Demand List by Application
Table 2023-2028 Global Non-Alcoholic Wine and Beer Demand Market Share List by Application
Table 2023-2028 Global Non-Alcoholic Wine and Beer Key Vendors Sales List
Table 2023-2028 Global Non-Alcoholic Wine and Beer Key Vendors Sales Share List
Figure 2023-2028 Global Non-Alcoholic Wine and Beer Market Volume and Growth Rate
Table 2023-2028 Global Non-Alcoholic Wine and Beer Key Vendors Revenue List
Figure 2023-2028 Global Non-Alcoholic Wine and Beer Market Size and Growth Rate
Table 2023-2028 Global Non-Alcoholic Wine and Beer Key Vendors Revenue Share List
Table 2023-2028 Global Non-Alcoholic Wine and Beer Demand List by Type
Table 2023-2028 Global Non-Alcoholic Wine and Beer Demand Market Share List by Type
Table 2023-2028 Non-Alcoholic Wine and Beer Regional Price List
Table Carlsberg Information
Table SWOT Analysis of Carlsberg
Table 2018-2023 Carlsberg Non-Alcoholic Wine and Beer Sale Volume Price Cost Revenue
Figure 2018-2023 Carlsberg Non-Alcoholic Wine and Beer Sale Volume and Growth Rate
Figure 2018-2023 Carlsberg Non-Alcoholic Wine and Beer Market Share
Table Heineken N.V Information
Table SWOT Analysis of Heineken N.V
Table 2018-2023 Heineken N.V Non-Alcoholic Wine and Beer Sale Volume Price Cost Revenue
Figure 2018-2023 Heineken N.V Non-Alcoholic Wine and Beer Sale Volume and Growth Rate
Figure 2018-2023 Heineken N.V Non-Alcoholic Wine and Beer Market Share
Table Bernard Brewery Information
Table SWOT Analysis of Bernard Brewery
Table 2018-2023 Bernard Brewery Non-Alcoholic Wine and Beer Sale Volume Price Cost Revenue
Figure 2018-2023 Bernard Brewery Non-Alcoholic Wine and Beer Sale Volume and Growth Rate
Figure 2018-2023 Bernard Brewery Non-Alcoholic Wine and Beer Market Share
Table Anheuser-Busch InBev Information
Table SWOT Analysis of Anheuser-Busch InBev
Table 2018-2023 Anheuser-Busch InBev Non-Alcoholic Wine and Beer Sale Volume Price Cost Revenue
Figure 2018-2023 Anheuser-Busch InBev Non-Alcoholic Wine and Beer Sale Volume and Growth Rate
Figure 2018-2023 Anheuser-Busch InBev Non-Alcoholic Wine and Beer Market Share
Table Moscow Brewing Company Information
Table SWOT Analysis of Moscow Brewing Company
Table 2018-2023 Moscow Brewing Company Non-Alcoholic Wine and Beer Sale Volume Price Cost Revenue
Figure 2018-2023 Moscow Brewing Company Non-Alcoholic Wine and Beer Sale Volume and Growth Rate
Figure 2018-2023 Moscow Brewing Company Non-Alcoholic Wine and Beer Market Share
Table Suntory Information
Table SWOT Analysis of Suntory
Table 2018-2023 Suntory Non-Alcoholic Wine and Beer Sale Volume Price Cost Revenue
Figure 2018-2023 Suntory Non-Alcoholic Wine and Beer Sale Volume and Growth Rate
Figure 2018-2023 Suntory Non-Alcoholic Wine and Beer Market Share

Companies Mentioned

  • Carlsberg
  • Heineken N.V
  • Bernard Brewery
  • Anheuser-Busch InBev
  • Moscow Brewing Company
  • Suntory
  • Erdinger Weibbrau
  • Big Drop Brewing

Methodology

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