The Casebook collects 15 case studies of 2021/22’s most important sports sponsorship activations from some of the world’s most innovative brands. Each case study profiles an activation produced by a brand and a rights-holder and explains its objectives, the practical elements of the activation and the outcomes.It includes case studies on activations from the finance, telecoms, soft drinks, beer sectors, and more. And features partners with very different platforms and possibilities, including the NFL, NBA, Women’s International Champions Cup, and Drone Racing League.Case Studies on the 15 Most Important Sports Sponsorship Activations from the World's Most Innovative Brands with North American Rights Holders
Table of Contents
- Forever LA: Ball Corporation & LA Rams
- Signature Sandwiches - The Vault: Subway & NFL
- Experience: American Express & NBA 2K & NBA
- Paint Collaboration: AT&T & NBA Paint & Chicago Bulls
- The Sheriff Returns: EA Sports & NFL
- Made for Football Watching: Pepsi & NFL
- LaLiga All-Star Gaming Challenge: Verizon & LaLiga
- Changemaker Partnership: Google (& ESPN) & WNBA
- Ice Keepers: Bud Light & NY Rangers/MSG
- Healthcare Hero Spotlight: UPMC Healthcare & Pittsburgh Penguins
- Mariachi Arrival: Jalen Ramsey: Porsche & LA Rams
- WICC Best XI: Ally & Women’s International Champions Cup
- Oakland Forever: Rakuten & Golden State Warriors#
- 13th Pilot: Algorand & Drone Racing League
- 3-Point Leader Celebration: Rakuten & Golden State Warriors
