Scented Candle Market Report 2026

The scented candle market size has grown strongly in recent years. It will grow from $4.32 billion in 2025 to $4.6 billion in 2026 at a compound annual growth rate (CAGR) of 6.5%. The growth in the historic period can be attributed to rising consumer spending on home decor, growth of wellness and aromatherapy usage, expansion of gifting culture, availability of diverse fragrance oils, growth of specialty retail channels.

The scented candle market size is expected to see strong growth in the next few years. It will grow to $5.84 billion in 2030 at a compound annual growth rate (CAGR) of 6.2%. The growth in the forecast period can be attributed to increasing demand for sustainable home fragrance products, expansion of e-commerce candle sales, rising interest in personalized fragrances, growing focus on eco-friendly packaging, increasing premiumization trends. Major trends in the forecast period include growing demand for natural and soy-based candles, rising popularity of aromatherapy products, expansion of premium and decorative candle designs, increasing customization of fragrance blends, enhanced focus on clean-burning wax formulations.

Changes in lifestyle leading to increased stress and related health issues are expected to drive the growth of the scented candle market in the future. Stress is defined as any form of change that induces physical, emotional, or psychological distress, prompting the body to react to demands for attention or action. The COVID-19 pandemic has resulted in numerous lifestyle changes, including uncertainty, altered daily routines, financial difficulties, and social isolation, all of which have contributed to heightened anxiety and stress levels. In response, individuals are seeking holistic, chemical-free solutions like aromatherapy, which often involves the use of scented candles to alleviate feelings of anxiety and despair. For instance, in 2024, Champion Health Inc., a UK-based health and wellness platform that provides mental health support for employees, reported a significant rise in anxiety and depression symptoms, with an 8% increase in anxiety and an 11% increase in depression compared to 2023. Therefore, these lifestyle changes associated with stress and related ailments are propelling the scented candle market.

Major players in the scented candle market are pursuing strategic partnerships to introduce ice-cream-inspired candles. Strategic partnerships involve companies leveraging each other's strengths and resources for mutual benefit and success. For instance, in October 2024, Hotel Lobby Candle, a U.S.-based fragrance company, announced a collaboration with Solage to launch the Napa Valley Candle. This product encapsulates the essence of Napa Valley through its distinctive fragrance profile, combining notes of ripe black currant, aged oak barrels, winding vines, crushed green leaves, and sweet soil. The result is a warm and inviting scent that reflects the romance of Napa Valley's harvest season. This fragrance pays homage to the region's rich agricultural heritage and natural beauty, evoking the sensation of strolling through vineyards during harvest time. Solage is a U.S.-based resorts collection company, while Wax Poetic Candle Bar is a U.S.-based home goods store.

In June 2023, Curio Brands, a U.S.-based home fragrance company, acquired Buzzy Candle for an undisclosed amount. This acquisition is intended to capitalize on Buzzy Candle's robust direct-to-consumer presence and its popularity among Millennial and Gen Z consumers, thereby enhancing Curio's portfolio within the home fragrance market. Buzzy Candle is also a U.S.-based fragrance company.

Major companies operating in the scented candle market are Colonial Candles Inc., CoScentrix LLC, Diptyque Paris, Himalayan Trading Post Inc., Magnolia Scents by Design LLC, Mel's Candles LLC, Newell Brands Inc., Northern Lights Candle Co. LLC, Amy's Country Candles LLC, BeCandle LLC, Bolsius International BV, Brandt Kaarsen BV, Bridgewater Candle Company LLC, Voluspa Inc., Paddywax Candles Inc., Nest Fragrances LLC, Homesick Candles LLC, Capri Blue Candles LLC, Chesapeake Bay Candle Company LLC, Yankee Candle Company Inc., Thymes Fragrances LLC, Mrs. Meyer's Clean Day, Trapp Candles, Illume Candles, Village Candle, Millefiori Candles, Stonewall Candle Company, WoodWick Candle Company LLC, DW Home LLC.

North America was the largest region in the scented candle market in 2025. The regions covered in the scented candle market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the scented candle market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The scented candle market consists of sales of soy wax, beeswax and palm wax candles. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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