The mobile wallet market size is expected to see exponential growth in the next few years. It will grow to $11.03 trillion in 2030 at a compound annual growth rate (CAGR) of 32%. The growth in the forecast period can be attributed to increasing adoption of digital-first banking services, rising use of ai-based fraud detection, expansion of cross-platform wallet interoperability, growing demand for seamless payment experiences, increasing regulatory support for digital payments. Major trends in the forecast period include increasing adoption of contactless payment solutions, rising use of qr code and nfc payments, growing integration with retail and e-commerce platforms, expansion of super-app wallet ecosystems, enhanced focus on secure digital transactions.
A rise in contactless payments is expected to propel the growth of the mobile wallet market going forward. Contactless payments refer to transactions made by tapping, waving, or placing a contactless-enabled payment card, mobile device, or wearable near a contactless-enabled point-of-sale terminal, allowing for quick and secure electronic payments without the need for physical contact or insertion into a card reader. Contactless payments are used in the mobile wallet for offering consumers a convenient, secure, and efficient way to make transactions without physical contact. For instance, in January 2024, according to the European Central Bank, a Germany-based central bank of the European Union countries, the number of contactless card payments in the first half of 2023 increased by 24.3% from 20.9 billion in the first half of 2022, with the corresponding total value rising by 25.9% to €0.5 trillion (545.27 billion). Therefore, the rise in contactless payments is driving the growth of the mobile wallet market.
Major companies operating in the mobile wallet market are increasing their focus on introducing customer engagement and loyalty solutions to gain a competitive edge in the market. Customer engagement and loyalty solutions consist of various strategies, technologies, and programs that aim to attract, retain, and strengthen the bond between businesses and their customers. For instance, in December 2023, SAP Emarsys, an Austria-based software company, launched a mobile wallet solution that aims to provide a personalized customer loyalty experience. This mobile wallet offering allows users to securely and conveniently save, store, and use electronic bank cards, IDs, mobile passes, and other items. The solution is designed to better connect digital and in-store experiences, which aligns with the rise of mobile wallets.
In September 2024, Tabby, a Saudi Arabia-based shopping and financial services app in the MENA region, acquired Tweeq for an undisclosed amount. This acquisition aligns with Tabby's plan to broaden its financial services portfolio by utilizing Tweeq's expertise in digital banking and payment solutions. The deal strengthens Tabby's presence in the fast-evolving Middle Eastern fintech sector, enhancing its ability to offer innovative financial and shopping services. Tweeq is a Saudi-based financial technology platform that provides digital wallet solution.
Major companies operating in the mobile wallet market are Amazon.com Inc., Apple Inc., Google LLC, Samsung Electronics Co Ltd., Alibaba Group Holding Limited, AT&T Inc., Tencent Holdings Limited, Barclays plc, Wells Fargo & Company, American Express Banking Corporation, VISA Inc., PayPal Holdings Inc., Mastercard Incorporated, Square Inc., MercadoLibre Inc., Skrill Ltd., Revolut Ltd., Ant Financial Services Group, One Mobikwik System Pvt Ltd., Mozido Inc., BitPay Inc., Dwolla Inc., Alipay.com, Zelle Inc.
Asia-Pacific was the largest region in the mobile wallet market in 2025. The regions covered in the mobile wallet market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the mobile wallet market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The mobile wallet market includes revenues earned by entities by providing crypto wallet and IoT wallet services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
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Table of Contents
Executive Summary
Mobile Wallet Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses mobile wallet market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for mobile wallet? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The mobile wallet market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Type: Open; Semi-Closed; Closed2) By Ownership: Banks; Telecom Operators; Device Manufacturers; Tech Companies
3) By Technology: Near Field Communication (NFC); Optical/QR Code; Digital; Text-Based
4) By Application: Hospitality and Transportation; Media and Entertainment; Retail; Healthcare; Energy and Utilities; Telecommunication; Other Applications
Subsegments:
1) By Open Wallets: Wallets That Allow Users to Withdraw Cash From Atms; Wallets That Permit Fund Transfers to Bank Accounts; Wallets That Enable Payment to Any Merchant2) By Semi-Closed Wallets: Wallets That Allow Transactions At Specific Merchants or Partner Merchants; Wallets That May Allow Cash Withdrawals At Certain Locations
3) By Closed Wallets: Wallets That Are Exclusively for Transactions Within a Specific Platform or Company; Wallets That Do Not Allow Cash Withdrawal or Transfers to Bank Accounts
Companies Mentioned: Amazon.com Inc.; Apple Inc.; Google LLC; Samsung Electronics Co Ltd.; Alibaba Group Holding Limited; AT&T Inc.; Tencent Holdings Limited; Barclays plc; Wells Fargo & Company; American Express Banking Corporation; VISA Inc.; PayPal Holdings Inc.; Mastercard Incorporated; Square Inc.; MercadoLibre Inc.; Skrill Ltd.; Revolut Ltd.; Ant Financial Services Group; One Mobikwik System Pvt Ltd.; Mozido Inc.; BitPay Inc.; Dwolla Inc.; Alipay.com; Zelle Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Mobile Wallet market report include:- Amazon.com Inc.
- Apple Inc.
- Google LLC
- Samsung Electronics Co Ltd.
- Alibaba Group Holding Limited
- AT&T Inc.
- Tencent Holdings Limited
- Barclays plc
- Wells Fargo & Company
- American Express Banking Corporation
- VISA Inc.
- PayPal Holdings Inc.
- Mastercard Incorporated
- Square Inc.
- MercadoLibre Inc.
- Skrill Ltd.
- Revolut Ltd.
- Ant Financial Services Group
- One Mobikwik System Pvt Ltd.
- Mozido Inc.
- BitPay Inc.
- Dwolla Inc.
- Alipay.com
- Zelle Inc.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 3.63 Trillion |
| Forecasted Market Value ( USD | $ 11.03 Trillion |
| Compound Annual Growth Rate | 32.0% |
| Regions Covered | Global |
| No. of Companies Mentioned | 25 |


