IoT Insurance Market Report 2025

The IoT insurance market size has grown exponentially in recent years. It will grow from $100.02 billion in 2024 to $153.89 billion in 2025 at a compound annual growth rate (CAGR) of 53.9%. The growth in the historic period can be attributed to risk prevention and mitigation, enhanced customer engagement, home automation devices, health and wearable devices, smart property devices, cybersecurity concerns.

The IoT insurance market size is expected to see exponential growth in the next few years. It will grow to $983.02 billion in 2029 at a compound annual growth rate (CAGR) of 59%. The growth in the forecast period can be attributed to regulatory support, emergence of insurtech startups, smart city initiatives, customized premiums, climate and environmental monitoring. Major trends in the forecast period include integration of connected devices, telematics in auto insurance, smart home and property insurance, cyber insurance with IoT security, blockchain for data security, data analytics and predictive modeling.

The increasing adoption of the Internet of Things (IoT) is playing a crucial role in the growth of the IoT insurance market in the future. The Internet of Things (IoT) refers to a network of physical objects equipped with sensors, software, and other technologies designed to connect and exchange information with other hardware and software over the internet. IoT technology solutions assist insurance companies in assessing risks more accurately and fostering better customer relationships. For example, in November 2022, a report from Ericsson, a Sweden-based telecommunications company, indicated that broadband IoT (4G/5G), which connects most cellular IoT devices, reached 1.3 billion connections in 2022. It is expected that by the end of 2028, nearly 60% of cellular IoT connections will be broadband IoT connections, predominantly through 4G. North East Asia currently leads in cellular IoT connections, with projections indicating it will exceed 2 billion connections in 2023. Consequently, the growing use of the Internet of Things (IoT) is anticipated to drive the IoT insurance market.

The increase in health insurance coverage is expected to boost the growth of the IoT insurance market moving forward. Health insurance is a form of insurance that covers all or part of the financial risk associated with medical expenses. In health insurance, IoT leverages connected devices and data analytics to promote preventive care, improve risk assessment, and enhance overall policyholder wellness. For instance, in September 2023, the Census Bureau, a US-based government agency, reported that in 2022, health insurance coverage was held by 92.1% of the population, amounting to 304 million individuals at some point during the year. This reflects an increase in both the insured rate and the total number of insured compared to 2021, which had figures of 91.7 percent (300.9 million). Thus, the expansion of health insurance coverage is propelling the growth of the IoT insurance market.

A prominent trend in the IoT insurance market is technological advancement, with major companies focusing on developing innovative technologies to advance IoT applications in the insurance sector. For instance, in December 2022, ARMD, a UK-based InsureTech company, introduced a new Smart Van Alarm and Tracker, an IoT technology aimed at improving protection for tradespeople, providing insurers with enhanced underwriting data, and reducing fraudulent claims. This IoT device, controlled through the ARMD app, centralizes tool inventory, security, insurance, and van location, streamlining the claims process and simplifying procedures for craftsmen and insurers. The device also functions as a car tracker, offering crucial information for claims and underwriting purposes.

Strategic partnerships are a significant approach adopted by major companies in the IoT insurance market to introduce innovative services. In May 2023, Sky, a US-based company, collaborated with Zurich Insurance Group Ltd to launch a smart home protection IoT service called Sky Protect Smart Home Insurance. This offering combines comprehensive home insurance with smart home technology, including video doorbells, indoor cameras, leak detectors, motion sensors, and contact sensors. Zurich Insurance Group Ltd., a Switzerland-based insurance company, underwrites this innovative service, showcasing how strategic partnerships are driving the integration of IoT in insurance services.

In September 2022, Lemonade Inc., a US-based home and car insurance provider utilizing IoT for insurance handling and risk assessment, acquired Metromile for $145 million. This acquisition integrated Metromile's car sensors, connected to IoT, and utilizing AI for monitoring miles driven, into Lemonade's portfolio, expanding the application of IoT in insurance services. Metromile, a US-based pay-per-mile car insurance company, has been using IoT and smart driving features to monitor driving data.

Major companies operating in the IoT insurance market include SAP SE, Cisco Systems Inc., Alphabet Inc., International Business Machines Corporation, Accenture plc, Microsoft Corporation, Oracle Corporation, Aeris Group Ltd., Concirrus Ltd., Telit Communications plc, Verisk Analytics Inc., Allerin Pvt. Ltd., ForMotiv LLC, Wipro Limited, Webfleet Solutions BV, Intel Corporation, Capgemini SE, Allstate Insurance Company, Liberty Mutual Insurance Company, State Farm Mutual Automobile Insurance Company, Progressive Corporation, The Travelers Companies Inc., Nationwide Mutual Insurance Company, American International Group Inc., Zurich Insurance Group AG, Chubb Limited, The Hartford Financial Services Group Inc., Farmers Insurance Group of Companies, Munich Re Group, Swiss Re AG, Berkshire Hathaway Inc., AXA SA, Generali Group, Ping An Insurance (Group) Company of China Ltd., China Life Insurance Company Limited, Samsung Fire & Marine Insurance Co Ltd., Sompo Holdings Inc.

North America was the largest region in the IoT insurance market in 2024. The regions covered in the iot insurance market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the iot insurance market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

IoT insurance involves the utilization of Internet of Things (IoT) devices to gather data on insurance policyholders, providing insights into specific risk factors that enable insurers to handle claims more effectively and accurately. IoT tools empower insurance service providers to enhance their understanding of risk management and improve both employee and organizational productivity.

The primary insurance types associated with IoT insurance include life and health insurance, property and casualty insurance, and other insurance categories. Life insurance entails a legal agreement between a policyholder and an insurance company, wherein the insurer commits to paying a specific amount upon the demise of a covered party or after a predetermined period, in exchange for premium payments. Health insurance involves an arrangement where an insurance provider covers some or all of the policyholder's medical costs in exchange for regular premium payments. Various components such as solutions and services are applicable in diverse applications, spanning automotive transportation and logistics, life and health, commercial and residential buildings, business and enterprise, agriculture, and other sectors.

The IoT insurance market research report is one of a series of new reports that provides IoT insurance market statistics, including IoT insurance industry global market size, regional shares, competitors with a IoT insurance market share, detailed IoT insurance market segments, market trends and opportunities, and any further data you may need to thrive in the IoT insurance industry. This IoT insurance market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The IoT insurance market includes revenues earned by entities by selling insurance policies monitored by IoT devices (e.g. fire insurance and flood insurance). The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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