Digital Rights Management in Media and Entertainment Global Market Report 2024

The digital rights management in media and entertainment market size has grown rapidly in recent years. It will grow from $2.95 billion in 2023 to $3.49 billion in 2024 at a compound annual growth rate (CAGR) of 18.4%. The growth in the historic period can be attributed to several factors, including the shift to digital distribution, the globalization of content, the emergence of diverse content formats, the increase in online streaming platforms, the need to protect intellectual property, and the rising consumer demand for accessibility to digital media. These trends have collectively contributed to the adoption and development of Digital Rights Management (DRM) solutions in the media and entertainment industry.

The digital rights management in media and entertainment market size is expected to see rapid growth in the next few years. It will grow to $6.84 billion in 2028 at a compound annual growth rate (CAGR) of 18.3%. The forecasted growth in the period ahead can be attributed to the emergence of new content platforms, the rise of user-generated content, the trend of cross-platform content consumption, increased investment in content creation, a heightened focus on data privacy, and the adoption of dynamic content delivery models. Additionally, major trends in the forecast period include the adoption of cloud-based DRM solutions, leveraging blockchain for enhanced security, ensuring cross-platform compatibility, utilizing AI and machine learning for content monitoring, implementing standardized DRM solutions, and adopting multi-channel distribution strategies.

The burgeoning demand for OTT content is anticipated to be a driving force behind the growth of digital rights management (DRM) within the media and entertainment market. Over-the-top (OTT) content delivery, catering to specific customer preferences, involves distributing digital entertainment content, such as movies, over the internet. DRM in the OTT realm serves content owners by enforcing access regulations, curbing duplication, and preventing content conversion into alternate media formats. The access policies set by content owners dictate how users can access and utilize the content. A study conducted by Finder.com Comparison UK Limited in August 2022 revealed that 9 out of 10 Britons have engaged with a streaming service in the past year. In the UK, 58% of households have at least one streaming service subscription, marking a 5% increase from 2020. Hence, the mounting demand for OTT content is a significant driver propelling the growth of DRM in the media and entertainment domain.

The escalating internet penetration across rural and urban areas is poised to propel the expansion of DRM in the media and entertainment market. Internet penetration quantifies the percentage of the population or households in a specific area with access to and usage of the internet. This surge in internet connectivity fuels the need for robust DRM solutions within the media and entertainment sector, aiming to safeguard intellectual property and regulate access to digital content. According to DataReportal in October 2022, there are approximately 5.07 billion internet users globally, accounting for 63.5% of the world's population. The connected population surged by over 170 million in the past year. In India, as reported by Livemint in July 2022, there are 692 million active internet users, including 351 million from rural areas and 341 million from urban regions. The projections estimate a rise to 900 million internet users in India by 2025. This upward trajectory in internet penetration is expected to drive the growth of DRM in the media and entertainment landscape.

Technological advancements emerge as a pivotal trend shaping DRM in the media and entertainment industry. Key players in the market are actively developing sophisticated technologies and software to solidify their market positions. For instance, in April 2023, Amazon Web Services (AWS) introduced a free AWS Learning Plan and Digital Badge tailored for Media and Entertainment (M&E) focused on Direct-to-Consumer (D2C) and Broadcast Foundations. This educational plan, designed by AWS for M&E solution experts, aims to educate executives, industry professionals, and technologists on AWS services and best practices applicable to Broadcast and D2C workflows in the cloud. This technological innovation underscores the commitment of major companies to evolve their offerings and expertise in the realm of DRM for media and entertainment.

Prominent companies within the digital rights management (DRM) segment of the media and entertainment market are increasingly emphasizing partnerships and collaborations to augment their product offerings and global reach. These strategic alliances involve leveraging mutual strengths and resources to attain shared advantages and foster success. An illustration of this collaborative trend is evident in the partnership formed in June 2023 between CDNetworks, a Singapore-based edge delivery network service, and Irdeto, a Netherlands-based digital platform cybersecurity company. This partnership aims to integrate CDNetworks' media delivery platform, featuring embedded digital rights management (DRM) capabilities, with Irdeto's expertise. The resultant integrated solution delivers comprehensive digital content protection for video streaming businesses. By combining forces, these companies offer content creators and distributors a unified solution for safeguarding digital content, ensuring enhanced security within the video streaming domain.

In March 2022, Bynder, a US-based digital asset management firm, made an undisclosed acquisition of GatherContent, a UK-based content operations platform operating in the domain of digital rights management in media and entertainment. This strategic acquisition expands the capabilities of both companies' centralized platforms, augmenting collaborative workflows and editorial processes for content creation. The integration empowers teams across diverse industries to efficiently manage the entire content creation lifecycle - from visual production to text creation - ensuring structured content approval, ready for distribution across multiple channels in an omnichannel strategy. By pooling their expertise, Bynder and GatherContent aim to streamline content creation processes and bolster the delivery of structured, high-quality content across various channels.S217.

Major companies operating in the digital rights management in media and entertainment market report are Google LLC, Microsoft Corporation, Irdeto BV, Apple Inc., Vitrium Systems Inc., Bitmovin Inc., Kudelski Group, Intertrust Technologies Corporation, BuyDRM Inc., Bynder BV, EditionGuard LLC, EZDRM Inc., Verimatrix Inc., Oracle Corporation, Fasoo Inc., International Business Machines Corporation, NextLabs Inc., Sony Corporation, Adobe Systems Incorporated, Conax AS, Dell Technologies Inc., Intralinks Inc., Locklizard Limited, OpenText Corp, Seclore Technology, Vaultize Technologies, Vera Security Inc., Amazon Web Services Inc., Akamai Technologies Inc., Brightcove Inc., Cisco Systems Inc..

North America was the largest region in the digital rights management in media and entertainment market in 2023. The regions covered in the digital rights management in media and entertainment market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the digital rights management in media and entertainment market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

DRM is utilized by businesses of varying sizes, including small and medium enterprises (SMEs) and large enterprises. SMEs, characterized as independent businesses with fewer than 250 employees, deploy DRM to safeguard their digital assets and enhance organizational privacy. DRM finds applications in diverse sectors such as mobile content, video on demand (VOD), mobile gaming and apps, and ebooks. Industries such as banking, financial services, insurance (BFSI), healthcare, printing and publication, education, and television and film leverage DRM to protect their digital content.

The digital rights management in media and entertainment market research report is one of a series of new reports that provides digital rights management in media and entertainment market statistics, including digital rights management in the media and entertainment industry global market size, regional shares, competitors with a digital rights management in media and entertainment market share, detailed digital rights management in media and entertainment market segments, market trends, and opportunities, and any further data you may need to thrive in the digital rights management in media and entertainment industry. This digital rights management in media and entertainment market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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