Car Detailing Global Market Report 2024

The car detailing market size has grown rapidly in recent years. It will grow from $1.39 billion in 2023 to $1.54 billion in 2024 at a compound annual growth rate (CAGR) of 10.6%. The growth observed in the historical period within the car detailing industry can be attributed to several factors. These include a cultural emphasis on vehicle aesthetics, fostering pride in vehicle ownership, urbanization trends leading to increased vehicle usage and care, the influence of social media promoting automotive aesthetics, a growing awareness of environmental concerns leading to the development of eco-friendly detailing products, and the introduction of innovative detailing solutions catering to consumer demands.

The car detailing market size is expected to see rapid growth in the next few years. It will grow to $2.26 billion in 2028 at a compound annual growth rate (CAGR) of 10.1%. Anticipated growth in the upcoming period within the car detailing industry can be linked to several key factors. These include the expanding premium car segment, the growth of the electric vehicle market, rising concerns regarding health and safety, the adoption of sustainable detailing practices, advancements in ceramic coatings, and the increasing demand for luxury and exotic car detailing services. Major trends expected in the forecast period encompass the rise of mobile car detailing services, the incorporation of smart technologies, the introduction of subscription-based detailing plans, leveraging digital marketing and branding strategies, and the emergence of contactless and mobile detailing services.

The car detailing market is poised for growth, driven by an anticipated increase in the sales of passenger vehicles. Passenger cars, defined as motorized 4-wheel vehicles with a capacity of transporting up to 9 passengers, are a primary focus for car detailing services. Car detailing involves professional cleaning, stain removal, and polishing to preserve both the interior and exterior of the vehicle. In 2021, the International Organization of Motor Vehicle Manufacturers reported a 4.6% rise in global sales of passenger cars, reaching 56,398,471 units compared to 53,917,153 units in 2020. This surge in passenger vehicle sales is a significant driver propelling the car detailing market.

The car detailing market is further fueled by the expansion of the global automotive industry. Encompassing the design, manufacturing, marketing, and sale of motor vehicles, including cars, trucks, and motorcycles, the automotive sector's growth translates to increased demand for car detailing services. Factors contributing to this demand include a heightened focus on automotive hygiene, the imperative to maintain vehicles' aesthetic appeal, the adoption of advanced car cleaning techniques, and a substantial rise in car sales. Forbes estimates a 4% global increase in auto sales to 89.7 million units in 2023. Additionally, the Indian automotive industry is projected to reach $251.4-282.8 billion by 2026, as per the India Brand Equity Foundation (IBEF). This upward trajectory in the automotive industry is a significant driver for the car detailing market.

Innovation emerges as a prominent trend shaping the car detailing market, with major companies prioritizing the development of new technological solutions to fortify their market position. Notably, Kärcher Cleaning System Pvt. Ltd., a Germany-based provider of cleaning technology, introduced an innovative gantry car wash in May 2022. The CW 1 Klean!Fit, positioned in the entry-level class, incorporates features such as a separate foaming arch and an extra dosing pump to prevent mixing of cleaning agents. Utilizing a high-pressure system with 16 bars for both high- and low-pressure washes, the equipment does not require an additional supply pump for brush watering, showcasing advancements in car detailing technology.

Major players in the car detailing market are increasingly prioritizing partnership and collaboration strategies as part of their business development initiatives. Strategic partnerships involve leveraging each other's strengths and resources to achieve mutual benefits and success. An example of this trend is seen in the case of Summit Wash Holdings, a US-based platform with 37 car wash units across select Northeast, Florida, and Nebraska markets. In June 2023, Summit Wash Holdings announced a strategic partnership with New Mountain Capital, a US-based growth-oriented investment firm with over $37 billion in assets under management. This collaboration provides Summit Wash Holdings with access to the resources and expertise of an established investment firm focused on growth-oriented projects, enhancing its capabilities for expansion and success in the car wash business.

In November 2021, National Carwash Solutions, a leading US-based provider of full-service fluids and systems for vehicle care and detailing, acquired Zep Vehicle Care for an undisclosed amount, combining their resources to offer car wash operators an enhanced selection of chemicals, equipment, and solutions. This strategic move is expected to empower car wash operators with efficient and integrated sales and services. Zep Vehicle Care, the acquired company, is a prominent US-based provider of commercial car wash and detailing chemical and water reclamation solutions. Through such collaborative efforts, companies aim to strengthen their financial positions, diversify their product portfolios, and achieve sustainable growth in the competitive car detailing market.

Major companies operating in the car detailing market report are 3M Company, Auto Finesse Ltd., CAROLINA PRIDE Carwash Systems and Solutions, D&S Car Wash Equipment Co., Jopasu System Pvt. Ltd., Liqui Moly GmbH, Oasis Car Detailing Systems Inc., Autobell Car Wash Inc., AutoKorrect, Delta Sonic Car Wash Systems Inc., Elite Detailing & Protection, Herrenfahrt UK Ltd., M-PIRE Auto Detailing, Splash Car Wash Inc., DetailXPerts Franchise Systems LLC, MobileWash Ltd., Auto Detailing Pro, Car Wash Guys, Detailing Knights LLP, Caliber Collision Centers Inc., Car Spa Inc., Driven Brands Inc., Mister Car Wash Inc., WashTec AG, Ziebart International Corporation, Wash Depot Holdings Inc., Detail Garage LLC, Nanoshine Ltd., Pacesetter Equipment Company, Ryko Solutions Inc., Sonax GmbH, Swiss Vax USA LLC, Tommy Car Detailing Systems, Turtle Wax Inc.

Asia-Pacific was the largest region in the car detailing market in 2023. The regions covered in the car detailing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the car detailing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Key product types utilized in car detailing include brushes, foam guns, dusters, steam cleaners, vacuums and blowers, as well as plastic razor blades. Brushes, equipped with soft bristles and coarse fibers, are instrumental in scrubbing away dirt and dust from the vehicle's surface. Car detailing encompasses various procedures such as external and internal treatments involving techniques such as pressure washing, foam washing, dusting, tire and wheel cleaning, as well as paint cleaning and polishing, catering to both the interior and exterior aspects of the vehicle.

The car detailing market research report is one of a series of new reports that provides car detailing market statistics, including targeted therapy industry global market size, regional shares, competitors with a car detailing market share, detailed car detailing market segments, market trends and opportunities, and any further data you may need to thrive in the car detailing industry. This car detailing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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