People Counting System Global Market Report 2024

The people counting system market size has grown rapidly in recent years. It will grow from $1.59 billion in 2023 to $1.88 billion in 2024 at a compound annual growth rate (CAGR) of 18.4%. The growth observed in the historical period can be attributed to several factors, including the demand for retail analytics, the need for public safety and security solutions, the evolution of smart buildings, advancements in transportation and traffic management, and the utilization of people counting systems in healthcare facilities.

The people counting system market size is expected to see rapid growth in the next few years. It will grow to $3.6 billion in 2028 at a compound annual growth rate (CAGR) of 17.6%. The anticipated growth in the forecast period can be attributed to the evolution of retail analytics, the increasing emphasis on smart city initiatives, a focus on health and safety considerations, integration with Internet of Things (IoT) and artificial intelligence (AI) technologies, and growing demand in transportation sectors. Noteworthy trends expected in the forecast period include the development of privacy-conscious solutions, advancements in sensor technology, integration with AI and machine learning capabilities, the adoption of cloud-based analytics, and the implementation of occupancy management solutions.

The ongoing surge in smart city initiatives globally is a key driver propelling the growth of the people counting system market. Smart cities leverage information and communication technology (ICT) to enhance operational efficiency and provide advanced infrastructure to residents. Utilizing people counting sensors, smart cities collect data on citizen movement and peak hours, leveraging this information to enhance infrastructure and public services. Notably, the US Federal government's Investment and Jobs Act in November 2021 allocated $500 million to accelerate its smart city initiative. In a similar vein, the Indian government increased its allocation for smart city development from $457 million in FY 2020-21 to $868 million in FY 2021-22. Consequently, the increasing number of smart city projects worldwide is a driving force behind the growth of the people counting system market.

The expanding realm of retail automation is poised to drive the growth of the people counting system market. Retail automation involves employing technology and automated systems to optimize various aspects of retail operations. As the retail sector embraces automated processes such as self-checkout and inventory management, people counting systems complement these advancements. These systems contribute to operational efficiency, enhance customer experiences, manage queues effectively, facilitate data-driven decision-making, and improve overall retail strategies. The World Economic Forum forecasts that artificial intelligence services in retail automation will grow from $5 billion to over $31 billion by 2028. Therefore, the increasing expansion of retail automation is a significant driver for the growth of the people counting system market.

Leading companies in the people counting systems market are introducing innovative products such as 3D Time of Flight (ToF) sensors to fortify their market position. A 3D ToF sensor measures the time taken for modulated near-infrared light to travel to an object and back, ensuring ultra-high accuracy (99.5%) for anonymous people counting. For instance, China-based Milesight launched the 3D ToF People Counting Sensor VS132 in October 2022. This sensor, with LoRaWAN Wireless Deployment, provides high accuracy for counting people in various settings, including workplaces, retail stores, shopping malls, supermarkets, metros, and HVAC system management.

Major companies in the people counting system market are innovating by developing counting systems using detection beams to maintain a competitive edge. Detection beams, concentrated directional streams of energy, are utilized to identify the presence or movement of objects or individuals. Finland-based Haltian Ltd. introduced Thingsee COUNT, a non-camera-based IoT people counter using detection beams, in August 2022. Designed for smart buildings and offices, this wireless and anonymous real-time people counting solution optimizes office space usage and offers insights into space utilization, peak hours, footfall analysis, and layout changes. The GDPR-compliant technology prioritizes privacy protection while providing reliability and cost-effectiveness.

In November 2022, US-based RetailNext, a provider of in-store customer engagement solutions, acquired Retail Performance from Ipsos, a France-based market research firm, for an undisclosed amount. This acquisition enhances RetailNext's presence in the UK and European retail intelligence market, contributing to an improved customer value proposition. Retail Performance, a UK-based subsidiary of Ipsos, specializes in people counting and footfall analytics.

Major companies operating in the people counting system market report are FLIR Systems Inc., Axis Communications AB, Iris-GmbH, HELLA GmbH & Co KGaA, Eurotech SpA, V-Count Inc., Traf-Sys Inc., RetailNext Inc., ShopperTrak Rct Corp, InfraRed Integrated Systems Ltd., SensMax Ltd., Axiomatic Technology Corporation, Xovis AG, Infodev Electronic Designers International Inc., Sensormatic Electronics Corporation, iris intelligent sensing NA Inc., Johnson Controls International plc, Koninklijke Philips NV, Brickstream Corporation, Countwise LLC, DILAX Intelcom GmbH, IEE SA, KLA Corporation, Mersive Technologies Inc., NEC Corporation, Omron Corporation, Panasonic Corporation, Point Grey Research Inc.

North America was the largest region in the people counting system market in 2023. Asia-Pacific is expected to be the fastest-growing region in the people counting system market report during the forecast period. The regions covered in the people counting system market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the people counting system market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The main types of people-counting systems include unidirectional and bidirectional. Unidirectional people counting systems involve the total count of traffic either entering or exiting a space, without distinguishing whether a person is entering or exiting. Offerings in this category encompass both hardware and software components. The system can be mounted on various platforms, including ceilings, walls, and floors, and employs diverse technologies such as infrared beams, thermal imaging, video-based technology, and others. These systems find application in various sectors, including retail, supermarkets, shopping malls, transportation, hospitality, corporate environments, banking, financial services, insurance (BFSI), healthcare, and other industries.

The people counting systems market research report is one of a series of new reports that provides people counting systems market statistics, including people counting systems industry global market size, regional shares, competitors with a people counting systems market share, detailed people counting systems market segments, market trends and opportunities, and any further data you may need to thrive in the people counting systems industry. This people counting systems market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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