People Counting System Market Report 2025

The people counting system market size has grown rapidly in recent years. It will grow from $1.83 billion in 2024 to $2.12 billion in 2025 at a compound annual growth rate (CAGR) of 15.7%. The growth in the historic period can be attributed to retail analytics demand, public safety and security needs, evolution of smart buildings, transportation and traffic management, healthcare facility utilization.

The people counting system market size is expected to see rapid growth in the next few years. It will grow to $3.83 billion in 2029 at a compound annual growth rate (CAGR) of 15.9%. The growth in the forecast period can be attributed to retail analytics evolution, rise in smart city initiatives, focus on health and safety, integration with IoT and AI, demand in transportation. Major trends in the forecast period include privacy-conscious solutions, advanced sensor technology, integration with AI and machine learning, cloud-based analytic, occupancy management solutions.

The rise in smart city initiatives worldwide is expected to propel the growth of the people counting system market. Smart cities are defined as administrative areas that utilize information and communication technology (ICT) to enhance operational efficiency and provide improved infrastructure for residents. These cities employ people counting sensors to gather data on their populations, including peak hours, which helps in optimizing infrastructure and public services. For example, a report published by the Organization for Economic Co-operation and Development in October 2023 projected that the investment in smart city projects would grow from $300 billion in 2021 to over $650 billion by 2026. In the United States, cities are anticipated to invest $41 trillion over the next two decades to modernize and leverage digital technologies. Therefore, the increasing number of smart city projects globally is driving demand for people counting systems.

The expanding realm of retail automation is poised to drive the growth of the people counting system market. Retail automation involves employing technology and automated systems to optimize various aspects of retail operations. As the retail sector embraces automated processes such as self-checkout and inventory management, people counting systems complement these advancements. These systems contribute to operational efficiency, enhance customer experiences, manage queues effectively, facilitate data-driven decision-making, and improve overall retail strategies. The World Economic Forum forecasts that artificial intelligence services in retail automation will grow from $5 billion to over $31 billion by 2028. Therefore, the increasing expansion of retail automation is a significant driver for the growth of the people counting system market.

Leading companies in the people counting systems market are introducing innovative products such as 3D Time of Flight (ToF) sensors to fortify their market position. A 3D ToF sensor measures the time taken for modulated near-infrared light to travel to an object and back, ensuring ultra-high accuracy (99.5%) for anonymous people counting. For instance, China-based Milesight launched the 3D ToF People Counting Sensor VS132 in October 2022. This sensor, with LoRaWAN Wireless Deployment, provides high accuracy for counting people in various settings, including workplaces, retail stores, shopping malls, supermarkets, metros, and HVAC system management.

Major companies in the people counting system market are innovating by developing counting systems using detection beams to maintain a competitive edge. Detection beams, concentrated directional streams of energy, are utilized to identify the presence or movement of objects or individuals. Finland-based Haltian Ltd. introduced Thingsee COUNT, a non-camera-based IoT people counter using detection beams, in August 2022. Designed for smart buildings and offices, this wireless and anonymous real-time people counting solution optimizes office space usage and offers insights into space utilization, peak hours, footfall analysis, and layout changes. The GDPR-compliant technology prioritizes privacy protection while providing reliability and cost-effectiveness.

In November 2022, US-based RetailNext, a provider of in-store customer engagement solutions, acquired Retail Performance from Ipsos, a France-based market research firm, for an undisclosed amount. This acquisition enhances RetailNext's presence in the UK and European retail intelligence market, contributing to an improved customer value proposition. Retail Performance, a UK-based subsidiary of Ipsos, specializes in people counting and footfall analytics.

Major companies operating in the people counting system market include FLIR Systems Inc., Axis Communications AB, Iris-GmbH, Eurotech SpA, V-Count Inc., Traf-Sys Inc., RetailNext Inc., ShopperTrak Rct Corp, InfraRed Integrated Systems Ltd., SensMax Ltd., Xovis AG, Infodev Electronic Designers International Inc., Sensormatic Electronics Corporation, iris intelligent sensing NA Inc., Johnson Controls International plc, Brickstream Corporation, Countwise LLC, DILAX Intelcom GmbH, IEE SA, NEC Corporation, Omron Corporation, Panasonic Corporation.

North America was the largest region in the people counting system market in 2024. Asia-Pacific is expected to be the fastest-growing region in the people counting system market report during the forecast period. The regions covered in the people counting system market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the people counting system market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A people counting system is an electronic device designed to detect the number of individuals in an enclosed space, such as a store or office. This system is commonly employed by enterprises to obtain real-time headcount data.

The main types of people-counting systems include unidirectional and bidirectional. Unidirectional people counting systems involve the total count of traffic either entering or exiting a space, without distinguishing whether a person is entering or exiting. Offerings in this category encompass both hardware and software components. The system can be mounted on various platforms, including ceilings, walls, and floors, and employs diverse technologies such as infrared beams, thermal imaging, video-based technology, and others. These systems find application in various sectors, including retail, supermarkets, shopping malls, transportation, hospitality, corporate environments, banking, financial services, insurance (BFSI), healthcare, and other industries.

The people counting systems market research report is one of a series of new reports that provides people counting systems market statistics, including people counting systems industry global market size, regional shares, competitors with a people counting systems market share, detailed people counting systems market segments, market trends and opportunities, and any further data you may need to thrive in the people counting systems industry. This people counting systems market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The people counting system market consists of revenues provided by 2D, and 3D video-based people counting system services as well as related software services. The market value includes the value of related goods sold by the service provider or included within the service offering. The people counting system market also includes sales of fixed cameras, pan-tilt-zoom cameras, and fixed drone cameras, which are used in providing people counting system services. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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