Anti-Counterfeit Packaging Market Report 2025

The anti-collision sensor market size has grown rapidly in recent years. It will grow from $14.55 billion in 2024 to $17.22 billion in 2025 at a compound annual growth rate (CAGR) of 18.3%. The growth in the historic period can be attributed to focus on brand protection, consumer awareness, rise in counterfeiting activities, increase in global trade.

The anti-collision sensor market size is expected to see exponential growth in the next few years. It will grow to $35.73 billion in 2029 at a compound annual growth rate (CAGR) of 20%. The growth in the forecast period can be attributed to focus on supply chain security, adoption of smart packaging, consumer awareness and demand, increased counterfeiting activities, rising regulatory stringency. Major trends in the forecast period include expansion of e-commerce and global supply chains, advanced authentication technologies, regulatory compliance and standards, rise in global counterfeiting activities, consumer awareness and demand.

The upward trajectory in pharmaceutical and healthcare product sales is projected to drive growth within the anti-counterfeit packaging market. This surge in sales is attributed to the escalating prevalence of diseases, an aging population, and the subsequent rise in healthcare expenditure. Counterfeit products pose a significant global challenge, particularly in the pharmaceutical sector, posing grave threats to the healthcare industry by undermining revenue streams and endangering consumers' lives. Anti-counterfeit pharmaceutical packaging emerges as a crucial solution, curtailing counterfeiting activities and the circulation of fraudulent pharmaceuticals. Notably, Pfizer's First-Quarter 2022 report revealed revenues of $25.7 billion, marking an 82% operational increase from 2021, with substantial revenue contributions from vaccines, hospitals, oncology, and immunology segments. Thus, the uptick in pharmaceutical and healthcare product sales is poised to propel the anti-counterfeit packaging market.

The growing expansion of e-commerce and online shopping is anticipated to drive the growth of the anti-counterfeit packaging market in the coming years. E-commerce involves the electronic buying and selling of goods and services, typically facilitated by online shopping platforms. The rise of e-commerce and online shopping has increased the risk of counterfeiting, making anti-counterfeit packaging essential for securing products in complex and global supply chains. The absence of physical inspection, the prevalence of direct-to-consumer sales, and the necessity for consumer trust and brand protection are all factors contributing to the increased adoption of anti-counterfeit measures. For example, in August 2023, the United States Census Bureau, a government agency, reported that e-commerce in the second quarter of 2023 rose by 7.5% (or 1.4%) compared to the same period in 2022, while overall retail sales grew by 0.6% (or 0.4%). Notably, 15.4% of all sales in the second quarter of 2023 were made through online stores. Thus, the expanding e-commerce and online shopping sectors are propelling the growth of the anti-counterfeit packaging market.

Technological innovation stands out as a pivotal trend in the anti-counterfeit packaging landscape. Companies are actively integrating advanced technologies such as QR codes, artificial intelligence (AI) algorithms, machine learning, and more to thwart product counterfeiting. These advancements empower market leaders to gain a competitive advantage. As an illustration, in June 2022, ExxonMobil Lubricants, a US-based oil and gas company, introduced 'Mobil Super,' a passenger vehicle lubricant featuring redesigned packaging incorporating a novel QR-code-based anti-counterfeit feature on the bottles to authenticate product legitimacy.

Prominent players within the anti-counterfeit packaging domain are innovating novel anti-counterfeiting systems tailored for pharmaceutical blister packs to gain a competitive edge. Pharmaceutical blister packs are widely utilized in the pharmaceutical sector to contain and safeguard individual doses of medication, often pills or capsules. Notably, in March 2022, Holographyx Inc., a US-based holograms company, introduced Holo-Blister, an avant-garde anti-counterfeiting system specifically designed for pharmaceutical blister packs, obtaining patents in the US and EU. This pioneering technology enables holograms to be affixed to the rear surface of blister packs using conventional heat-seal packaging equipment, ensuring visibility solely behind each pill or capsule cavity. Holo-Blister significantly elevates product authenticity by facilitating printing around the pill or capsule recess, enabling instantaneous visual verification for consumers. This solution stands as a distinctive and cost-effective measure in combatting counterfeit pharmaceuticals.

In January 2022, AWT Labels & Packaging (AWT), a US-based company specializing in label and packaging solutions, completed the acquisition of MacArthur Corporation for an undisclosed sum. This strategic acquisition bolstered AWT's comprehension of end-market dynamics and engineering prowess, augmenting its manufacturing capabilities and product portfolio. MacArthur Corporation, a US-based entity, specializes in engineered labels, tags, and functional components, encompassing serialized barcoding, RFID technology, anti-counterfeit features, anti-tampering measures, among others. This acquisition significantly broadened AWT's scope, reinforcing its position in providing comprehensive label and packaging solutions to diverse industries, particularly in the realm of anti-counterfeiting measures.

Major companies operating in the anti-counterfeit packaging market include AlpVision SA, Applied DNA Sciences, Authentix, Avery Dennison Corporation, 3M Company, SATO Holdings, CCL Industries, Sicpa, 3D AG, Catalent Pharma Solutions Inc., NeuroTags Inc., Ampacet Corporation, Advance Track & Trace, Inksure Technologies, Impinj Inc., Zebra Technologies Corporation, U-NICA Solutions AG, Alien Technology Corp., Intelligent Label Solutions, SML Group, DuPont de Nemours Inc., Systech International, PharmaSecure Inc., Uflex Limited, SAVI Technology Inc., Suvision Holdings Private Limited, TruTag Technologies Inc., DrugStoc.

Asia-Pacific was the largest region in the anti-counterfeit packaging market in 2024. Asia-Pacific is expected to be the fastest-growing region in the anti-counterfeit packaging market report during the forecast period. The regions covered in the anti-counterfeit packaging market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the anti-counterfeit packaging market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Anti-counterfeit packaging involves implementing secure packaging methods or utilizing technologies to prevent the imitation or counterfeiting of a product.

The primary anti-counterfeit packaging technologies include mass encoding, radio frequency identification (RFID), holograms, forensic markers, tamper evidence, and others. Mass encoding is employed for identifying specific information related to various products. In this process, a string of characters (letters, numbers, punctuation, and symbols) is converted into a specific format for efficient transmission or storage, especially for mass-produced items. This technology helps in distinguishing and verifying information about different products. Anti-counterfeit packaging technologies find application in various formats such as bottles and jars, vials and ampoules, blisters, trays, pouches, sachets, and others. These technologies cater to diverse end-users, including the food and beverage industry, healthcare, automotive, personal care and cosmetics, electrical and electronics, among others.

The anti-counterfeit packaging market research report is one of a series of new reports that provides anti-counterfeit packaging market statistics, including anti-counterfeit packaging industry global market size, regional shares, competitors with an anti-counterfeit packaging market share, detailed anti-counterfeit packaging market segments, market trends and opportunities, and any further data you may need to thrive in the anti-counterfeit packaging industry. This anti-counterfeit packaging market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The anti-counterfeit packaging market consists of sales of security inks and coatings, security seals barcodes, security labels, and color shifting inks. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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