Anti-Counterfeit Packaging Global Market Report 2024

The anti-counterfeit packaging market size has grown rapidly in recent years. It will grow from $154.52 billion in 2023 to $172.67 billion in 2024 at a compound annual growth rate (CAGR) of 11.7%. The growth observed during the historical period in the field of anti-counterfeit packaging can be attributed to several factors. These include an increased focus on brand protection, growing consumer awareness about counterfeit products, a rise in counterfeiting activities globally, and an overall increase in global trade. These factors collectively contributed to the development and adoption of anti-counterfeit packaging measures during the historic period.

The anti-counterfeit packaging market size is expected to see rapid growth in the next few years. It will grow to $276.45 billion in 2028 at a compound annual growth rate (CAGR) of 12.5%. The anticipated growth in the forecast period in the field of anti-counterfeit packaging can be attributed to several factors. These include an increased focus on supply chain security, the adoption of smart packaging technologies, growing consumer awareness and demand for authentic products, a rise in counterfeiting activities, and the escalating regulatory stringency surrounding product authentication and traceability. Key trends expected in the forecast period encompass the expansion of e-commerce and global supply chains, the integration of advanced authentication technologies, adherence to regulatory compliance and standards, a surge in global counterfeiting activities, and the heightened awareness and demand from consumers for secure and genuine products. These trends collectively contribute to the continued evolution and expansion of the anti-counterfeit packaging market.

The upward trajectory in pharmaceutical and healthcare product sales is projected to drive growth within the anti-counterfeit packaging market. This surge in sales is attributed to the escalating prevalence of diseases, an aging population, and the subsequent rise in healthcare expenditure. Counterfeit products pose a significant global challenge, particularly in the pharmaceutical sector, posing grave threats to the healthcare industry by undermining revenue streams and endangering consumers' lives. Anti-counterfeit pharmaceutical packaging emerges as a crucial solution, curtailing counterfeiting activities and the circulation of fraudulent pharmaceuticals. Notably, Pfizer's First-Quarter 2022 report revealed revenues of $25.7 billion, marking an 82% operational increase from 2021, with substantial revenue contributions from vaccines, hospitals, oncology, and immunology segments. Thus, the uptick in pharmaceutical and healthcare product sales is poised to propel the anti-counterfeit packaging market.

The burgeoning expansion of e-commerce and online retailing is anticipated to fuel the growth of the anti-counterfeit packaging market. E-commerce, characterized by electronic buying and selling, particularly through online platforms, has amplified the vulnerability to counterfeit practices, necessitating robust anti-counterfeit packaging to secure products within intricate global supply chains. Factors such as limited physical inspection, direct-to-consumer sales, and the imperative need for consumer trust and brand protection drive the adoption of anti-counterfeit measures. Notably, data from the United States Department of Commerce in May 2021 revealed a remarkable 39.0% surge in US e-commerce sales in the first quarter of 2021 compared to the same period in 2020. Hence, the expanding domain of e-commerce and online retail is a driving force behind the growth of the anti-counterfeit packaging market.

Technological innovation stands out as a pivotal trend in the anti-counterfeit packaging landscape. Companies are actively integrating advanced technologies such as QR codes, artificial intelligence (AI) algorithms, machine learning, and more to thwart product counterfeiting. These advancements empower market leaders to gain a competitive advantage. As an illustration, in June 2022, ExxonMobil Lubricants, a US-based oil and gas company, introduced 'Mobil Super,' a passenger vehicle lubricant featuring redesigned packaging incorporating a novel QR-code-based anti-counterfeit feature on the bottles to authenticate product legitimacy.

Prominent players within the anti-counterfeit packaging domain are innovating novel anti-counterfeiting systems tailored for pharmaceutical blister packs to gain a competitive edge. Pharmaceutical blister packs are widely utilized in the pharmaceutical sector to contain and safeguard individual doses of medication, often pills or capsules. Notably, in March 2022, Holographyx Inc., a US-based holograms company, introduced Holo-Blister, an avant-garde anti-counterfeiting system specifically designed for pharmaceutical blister packs, obtaining patents in the US and EU. This pioneering technology enables holograms to be affixed to the rear surface of blister packs using conventional heat-seal packaging equipment, ensuring visibility solely behind each pill or capsule cavity. Holo-Blister significantly elevates product authenticity by facilitating printing around the pill or capsule recess, enabling instantaneous visual verification for consumers. This solution stands as a distinctive and cost-effective measure in combatting counterfeit pharmaceuticals.

In January 2022, AWT Labels & Packaging (AWT), a US-based company specializing in label and packaging solutions, completed the acquisition of MacArthur Corporation for an undisclosed sum. This strategic acquisition bolstered AWT's comprehension of end-market dynamics and engineering prowess, augmenting its manufacturing capabilities and product portfolio. MacArthur Corporation, a US-based entity, specializes in engineered labels, tags, and functional components, encompassing serialized barcoding, RFID technology, anti-counterfeit features, anti-tampering measures, among others. This acquisition significantly broadened AWT's scope, reinforcing its position in providing comprehensive label and packaging solutions to diverse industries, particularly in the realm of anti-counterfeiting measures.

Major companies operating in the anti-counterfeit packaging market report are AlpVision SA, Applied DNA Sciences, Authentix, Avery Dennison Corporation, DuPont de Nemours Inc., 3M Company, SATO Holdings, CCL Industries, Sicpa, 3D AG, Catalent Pharma Solutions Inc., NeuroTags Inc., Ampacet Corporation, Advance Track & Trace, Inksure Technologies, Impinj Inc., Zebra Technologies Corporation, U-NICA Solutions AG, Alien Technology Corp., Intelligent Label Solutions, SML Group, SICPA Holding SA, DuPont de Nemours Inc., Systech International, PharmaSecure Inc., Uflex Limited, SAVI Technology Inc., Suvision Holdings Private Limited, TruTag Technologies Inc., DrugStoc.

Asia-Pacific was the largest region in the anti-counterfeit packaging market in 2023. Asia-Pacific is expected to be the fastest-growing region in the anti-counterfeit packaging market report during the forecast period. The regions covered in the anti-counterfeit packaging market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the anti-counterfeit packaging market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary anti-counterfeit packaging technologies include mass encoding, radio frequency identification (RFID), holograms, forensic markers, tamper evidence, and others. Mass encoding is employed for identifying specific information related to various products. In this process, a string of characters (letters, numbers, punctuation, and symbols) is converted into a specific format for efficient transmission or storage, especially for mass-produced items. This technology helps in distinguishing and verifying information about different products. Anti-counterfeit packaging technologies find application in various formats such as bottles and jars, vials and ampoules, blisters, trays, pouches, sachets, and others. These technologies cater to diverse end-users, including the food and beverage industry, healthcare, automotive, personal care and cosmetics, electrical and electronics, among others.

The anti-counterfeit packaging market research report is one of a series of new reports that provides anti-counterfeit packaging market statistics, including anti-counterfeit packaging industry global market size, regional shares, competitors with an anti-counterfeit packaging market share, detailed anti-counterfeit packaging market segments, market trends and opportunities, and any further data you may need to thrive in the anti-counterfeit packaging industry. This anti-counterfeit packaging market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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