Anti-Counterfeit Packaging Market Report 2026

The anti-counterfeit packaging market size has grown rapidly in recent years. It will grow from $190.09 billion in 2025 to $215.18 billion in 2026 at a compound annual growth rate (CAGR) of 13.2%. The growth in the historic period can be attributed to rising counterfeit product circulation, increasing regulatory enforcement on product authenticity, adoption of barcodes and holograms, growth in global supply chains, increasing awareness of brand protection.

The anti-counterfeit packaging market size is expected to see rapid growth in the next few years. It will grow to $351.72 billion in 2030 at a compound annual growth rate (CAGR) of 13.1%. The growth in the forecast period can be attributed to increasing use of blockchain-based authentication, rising investments in smart packaging technologies, expansion of pharmaceutical and food safety regulations, growing demand for real-time product verification, increasing focus on supply chain transparency. Major trends in the forecast period include increasing adoption of smart authentication technologies, rising use of track-and-trace packaging solutions, growing integration of digital watermarks and qr codes, expansion of tamper-evident packaging formats, enhanced focus on brand protection.

The growing expansion of e-commerce and online shopping is anticipated to drive the growth of the anti-counterfeit packaging market in the coming years. E-commerce involves the electronic buying and selling of goods and services, typically facilitated by online shopping platforms. The rise of e-commerce and online shopping has increased the risk of counterfeiting, making anti-counterfeit packaging essential for securing products in complex and global supply chains. The absence of physical inspection, the prevalence of direct-to-consumer sales, and the necessity for consumer trust and brand protection are all factors contributing to the increased adoption of anti-counterfeit measures. For example, in August 2023, the United States Census Bureau, a government agency, reported that e-commerce in the second quarter of 2023 rose by 7.5% (or 1.4%) compared to the same period in 2022, while overall retail sales grew by 0.6% (or 0.4%). Notably, 15.4% of all sales in the second quarter of 2023 were made through online stores. Thus, the expanding e-commerce and online shopping sectors are propelling the growth of the anti-counterfeit packaging market.

Major companies in the anti-counterfeit packaging sector are focusing on innovative solutions like next-generation micro-optic visual authentication technologies to enhance product security and enable instant, consumer-friendly verification. These technologies use microscopic optical structures to create dynamic 3D, motion, and depth effects that cannot be replicated with conventional printing or holograms, allowing brands to protect products while consumers can verify authenticity without any tools. For instance, in September 2025, Sweden-based Rolling Optics launched Fidaro, a visual authentication technology designed for brand protection, featuring patented micro-optical effects that provide intuitive motion and depth effects visible on labels or packaging. Fidaro combines overt and covert security layers, offers customizable visual designs for brand storytelling, and can be integrated across industries such as cosmetics, apparel, pharmaceuticals, electronics, and premium consumer goods. By eliminating the need for special devices, lighting, or apps, it enhances both accessibility and security compared to traditional holograms or printed features, enabling brands to combat counterfeiting at scale.

In July 2024, Authentix Inc., a US-based company specializing in authentication, security printing, and anti-counterfeiting solutions, acquired nearly all assets of Nanotech Security Corp. for around US$ 10 million. Through this acquisition, Authentix aimed to enhance and broaden its high-security optical authentication and anti-counterfeit labeling capabilities, thereby reinforcing its portfolio of advanced security solutions for pharmaceuticals, luxury items, and other high-value products. Nanotech Security Corp., headquartered in Canada, provides nano-optic holographic security features for banknotes, secure documents, and product labels.

Major companies operating in the anti-counterfeit packaging market are AlpVision SA, Applied DNA Sciences, Authentix, Avery Dennison Corporation, 3M Company, SATO Holdings, CCL Industries, Sicpa, 3D AG, NeuroTags Inc, Advance Track & Trace, Inksure Technologies, Impinj Inc, Zebra Technologies Corporation, U-NICA Solutions AG, Alien Technology Corp, Intelligent Label Solutions, SML Group, DuPont de Nemours Inc, Systech International, PharmaSecure Inc, Uflex Limited, SAVI Technology Inc, Suvision Holdings Private Limited, TruTag Technologies Inc.

Asia-Pacific was the largest region in the anti-counterfeit packaging market in 2025. Asia-Pacific is expected to be the fastest-growing region in the anti-counterfeit packaging market report during the forecast period. The regions covered in the anti-counterfeit packaging market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the anti-counterfeit packaging market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The anti-counterfeit packaging market consists of sales of security inks and coatings, security seals barcodes, security labels, and color shifting inks. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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