Nursery and Floriculture Production Global Market Report 2024

The nursery and floriculture production market size has grown rapidly in recent years. It will grow from $321 billion in 2023 to $353.26 billion in 2024 at a compound annual growth rate (CAGR) of 10.0%. The growth observed in the historical period can be attributed to several factors, including an increased demand for ornamental plants, landscaping in commercial areas, the influence of seasonal celebrations, a culture of gifting plants, heightened awareness regarding green spaces, and overall economic growth.

The nursery and floriculture production market size is expected to see rapidly grown in the next few years. It will grow to $513.11 billion in 2028 at a compound annual growth rate (CAGR) of 9.8%. Anticipated growth in the forecast period is fueled by several key factors, notably the adoption of sustainable practices, the burgeoning growth of e-commerce, a trend toward customized plant varieties for pharmaceutical and cosmetic purposes, the development of climate-resilient plant varieties, and the increasing popularity of urban agriculture. Major trends expected during this period encompass the proliferation of online sales platforms, a shift towards sustainable and eco-friendly practices in cultivation, a focus on native and distinctive plant varieties, the integration of technology within production processes, a rise in urban gardening and small-space landscaping, as well as the emergence of customized and specialty plant products.

The anticipated upsurge in commercial real estate construction is set to drive the growth of the nursery and floriculture production market. Commercial real estate (CRE) properties, designated for business-related purposes, witness increasing demand for decorative plants and flowers in landscaping and architectural applications. This demand contributes to the growth of nursery and floriculture production. For example, data from the International Monetary Fund indicated a significant rise in commercial real estate prices, escalating by 4.84% in the first quarter of 2021 and further surging to 13.99% by the first quarter of 2022. Hence, the burgeoning real estate construction industry will propel the nursery and floriculture production market.

The burgeoning trend of urbanization is expected to fuel the growth of the nursery and floriculture production market. Urbanization denotes the expansion of cities, often accompanied by rural-to-urban population migration. Nursery and floriculture production holds significance in urbanization by enhancing aesthetics, promoting green spaces, and contributing to overall environmental quality in urban areas. As per the World Economic Forum, over 4.3 billion people, constituting 55% of the global population, resided in urban settings in April 2022, with expectations of this figure soaring to 80% by 2050. Thus, increasing urbanization drives the expansion of the nursery and floriculture production market. Product innovation emerges as a pivotal trend gaining traction within the nursery and floriculture production market. Key market players are leveraging innovative solutions like autonomous greenhouses and sensor technologies. For instance, Iron Ox, a US-based company specializing in robotic farming, introduced Grover, a mobile support robot in November 2021. Grover, equipped with advanced features including LiDAR systems and multiple cameras, aids in monitoring, watering, and harvesting various crops. Its capabilities extend from leafy greens to strawberries, enhancing efficiency in plant care.

Major players in the nursery and floriculture production market are intensifying their focus on introducing innovative plant catalogs to gain a competitive edge. These catalogs offer comprehensive information on diverse plant species and gardening tools. For example, ThinkPlants, a US-based horticultural organization, launched over 40 new plant varieties in their 2023-2024 New Catalog. This catalog, an extension of their previous publication, features new perennials, shrubs, and trees, providing solutions for landscaping needs. The catalog, available online for free through their website, aims to enhance garden aesthetics and cater to various gardening requirements.

In December 2022, Revol Greens, a US-based greenhouse farming agency, entered into a partnership with Blue Radix, the Netherlands-based company, for an undisclosed investment. This collaboration will encompass all of Revol Greens' greenhouses, aiming to enhance crop yield, reduce energy expenses, and facilitate the seamless expansion of production and greenhouse facilities across the United States. Blue Radix specializes in providing autonomous growth and artificial intelligence solutions tailored for the greenhouse industry.

Major companies operating in the nursery and floriculture production market report are Costa Farms LLC, Altman Specialty Plants Inc., Kurt Weiss Greenhouses Inc., Rocket Farms Inc., Bell Nursery Holdings LLC, Metrolina Greenhouses Inc., Bailey Nurseries Inc., Coletta and Tyson Ltd., Daleys Fruit Tree Nursery Pty Ltd., Double H Nurseries Ltd., Dutch Flower Group BV, Farplants Sales Ltd., H Andreas GmbH, Hofland Flowering Plants, Beekenkamp Verpakkingen B.V., Javado B.V., Kientzler Jungpflanzen GmbH & Co. KG, Klasmann-Deilmann GmbH, Kordes Rosen GmbH, Limgroup B.V., MNP flowers B.V., Morel Diffusion S.A.S., Ball Horticultural International Inc., Green Fuse Botanicals LLC, Syngenta Flower Seeds B.V., Terra Nova Nurseries Inc., Van Belle Nursery Inc., Suntory Global Flowers Inc., Color Spot Nurseries, Sun Valley Nurseries .

Asia-Pacific was the largest region in the nursery and floriculture production market in 2023. The regions covered in the nursery and floriculture production market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa The countries covered in the nursery and floriculture production market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary categories within nursery and floriculture production include trees, shrubs, flowers, vegetable seeds, and other plant types. Trees typically comprise tall plants with a single trunk or stem and supporting branches for foliage growth. These products find applications in households, plant gardens, research centers focused on plants, commercial greenery, and various other uses, catering to both business-to-business (B2B) and business-to-consumer (B2C) end users.

The nursery and floriculture production market research report are one of a series of new reports provides nursery and floriculture production market statistics, including nursery and floriculture production industry global market size, regional shares, competitors with nursery and floriculture production market share, detailed nursery and floriculture production market segments, market trends, and opportunities, and any further data you may need to thrive in the nursery and floriculture production industry. This nursery and floriculture production market research report deliver a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The nursery and floriculture production market consists of sales of ornamental trees, shrubs, fruit trees, perennial flowers, bedding plants, garden plants, potted flowering plants, foliage plants, and cut flowers. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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