Identity Theft Protection Services Market Report 2026

The identity theft protection services market size has grown rapidly in recent years. It will grow from $14.41 billion in 2025 to $16.26 billion in 2026 at a compound annual growth rate (CAGR) of 12.8%. The growth in the historic period can be attributed to rising digital financial transactions, increasing cybercrime and fraud incidents, early introduction of identity monitoring platforms, growing awareness of financial data risks, initial development of protection service models.

The identity theft protection services market size is expected to see rapid growth in the next few years. It will grow to $26.36 billion in 2030 at a compound annual growth rate (CAGR) of 12.8%. The growth in the forecast period can be attributed to increasing digital identity exposure, rising regulatory emphasis on consumer protection, growing dependence on secure personal data management, strengthening adoption of fraud prevention services, expanding enterprise and consumer demand for identity protection. Major trends in the forecast period include increasing demand for personal identity protection solutions, growing adoption of continuous identity monitoring services, rising focus on fraud detection and prevention support, increasing development of comprehensive credit monitoring platforms, growing emphasis on quick identity recovery assistance solutions.

The increasing cybersecurity threat is expected to propel the growth of the identity theft protection market going forward. A cybersecurity threat refers to any potential event or action that can harm computer systems, networks, devices, or data by exploiting vulnerabilities or compromising the confidentiality, integrity, or availability of digital assets. The rapid rise in cybercrime acts as a strong catalyst for the identity theft protection market, prompting both individuals and organizations to invest in preventive solutions and continuous monitoring to protect sensitive personal and financial information. For instance, in April 2025, according to the Federal Bureau of Investigation (FBI), a US-based government agency, the number of cybercrime complaints increased to 859,532 in 2024, with reported losses exceeding $16.6 billion, representing a 33% rise in losses compared to 2023. Therefore, the increasing cybersecurity threat is driving the growth of the identity theft protection market.

Major companies operating in the identity theft protection market are developing innovative products such as comprehensive solutions to address a wider customer base, drive more sales, and increase revenue. Comprehensive solutions entail integrated approaches addressing multiple facets of a particular problem, challenge, or need. In October 2023, Malwarebytes, a US-based cybersecurity company, launched an identity theft protection service with a comprehensive approach involving dark web scans, social media account protection, credit activity monitoring, and up to $2 million in identity theft insurance. The service is further fortified by Malwarebytes' Browser Guard, a browser extension offering protection against ad trackers, malicious websites, and in-browser threats. This multifaceted defense enhances users' security against various online threats.

In April 2024, Entrust Corp, a U.S.-based software company, acquired Onfido for an undisclosed sum. This acquisition is intended to strengthen Entrust's identity-centric security solutions by incorporating Onfido's cutting-edge identity verification technology, which will help address new cybersecurity challenges and allow organizations to implement Zero Trust frameworks more effectively. Onfido is a UK-based firm that offers AI-driven identity verification and authentication solutions.

Major companies operating in the identity theft protection services market report are NortonLifeLock Inc., TransUnion LLC, Experian Information Solutions Inc., Equifax Inc., AllClearID Inc., Identity Force Inc., Cyberscout LLC, Intersections Communications Inc., PrivacyGuard Holdings Inc., ID Watchdog Inc., Identity Guard Inc., MyIDCare Inc., ProtectMyID Inc., Sontiq LLC, Sentinel Consumer Products Inc., SecureID Inc., TrueIdentity LLC, IdentityIQ Inc., PrivacyArmor Inc., Aura Sub LLC, ClearID Inc.

North America was the largest region in the identity theft protection services market in 2025. The regions covered in the identity theft protection services market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the identity theft protection services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The identity theft protection services market includes revenues earned by entities by providing financial identity theft, medical identity theft, and online identity theft protection services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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