Protein Powder Global Market Report 2024

The protein powder market size has grown strongly in recent years. It will grow from $25.19 billion in 2023 to $26.94 billion in 2024 at a compound annual growth rate (CAGR) of 7.0%. The growth observed in the historical period can be attributed to factors such as changing dietary habits, increased demand for sports nutrition, a rise in vegetarian and vegan diets, the evolution of the fitness industry, and the growth of e-commerce in the market for protein powders.

The protein powder market size is expected to see strong growth in the next few years. It will grow to $36.3 billion in 2028 at a compound annual growth rate (CAGR) of 7.7%. The anticipated growth in the forecast period can be attributed to factors such as increasing health consciousness, an aging population, rising disposable income, a trend towards customization and personalization in dietary choices, and the influence of digital health and fitness platforms. Major trends expected in the forecast period include the dominance of plant-based protein powders, the incorporation of functional ingredients, a focus on clean label and transparency in product labeling, increased emphasis on personalization and customization in product offerings, and considerations for cognitive and mental health in the formulation of protein powders.

The protein powder market is anticipated to experience growth, driven by an increasing number of fitness enthusiasts. These individuals prioritize their physical well-being and consider their diet as a crucial aspect of their overall health. Protein powder is utilized by fitness enthusiasts to aid in weight loss and muscle toning, making market growth directly correlated with the rise in this health-conscious demographic. According to the 2022 IHRSA Health Club Consumer Report from the International Health, Racquet & Sportsclub Association, over one-fifth of Americans were members of health clubs or fitness studios in 2022, totaling 66.5 million consumers and reflecting a growth rate of 3.6%. Thus, the expanding community of fitness enthusiasts is a key driver for the protein powder market.

The protein powder market is poised for growth due to the rapid expansion of e-commerce in the foreseeable future. E-commerce, involving online transactions between businesses and consumers, provides a dynamic platform for protein powder businesses to connect with their target audience. Consumers benefit from an informed and convenient purchasing experience. As of November 2023, the United States Census Bureau reported a 7.6% increase in e-commerce projections for the third quarter compared to the same period in 2022. E-commerce sales constituted 15.6% of total revenues during the third quarter of 2023. This robust growth in e-commerce significantly contributes to propelling the protein powder market forward.

Product innovation stands out as a prominent trend gaining traction in the protein powder market, with major companies prioritizing the development of innovative solutions to bolster their market standing. An example of this trend is seen in the launch of Dymatize Complete Plant Protein by Dymatize Enterprises LLC in July 2022. This vegan plant-based protein powder boasts a unique amino acid profile and a performance protein blend from five plant sources, supporting muscle health and recovery. With 25 grams of complete protein and 160 calories, this lactose-free powder caters to diverse dietary preferences.

Strategic partnerships have become a notable approach among major companies in the protein powder market, as they seek to offer customers collagen-boosting treatments inspired by traditional treats. In August 2021, Obvi LLC, a US-based collagen supplement provider, announced a partnership with Entenmann's to introduce a collaboration flavor - Entenmann's x Obvi Super Collagen Protein Powder | Chocolate Chip Cookie. This partnership not only opens new markets for both companies but also combines their strengths to reach a broader audience, merging the realms of health and taste. Entenmann's, a renowned US-based baked goods manufacturer, and Obvi capitalize on their respective expertise through this collaborative and innovative effort.

In May 2021, Saputo, a Canada-based producer and distributor of dairy products and whey protein powders, acquired the Reedsburg facility of Wisconsin Specialty Protein LLC for an undisclosed amount. This strategic acquisition positions Saputo to enhance the value of its ingredient offerings in the USA and globally. Wisconsin Specialty Protein LLC is a US-based manufacturer specializing in organic cow, sheep, and goat whey protein products.

Major companies operating in the protein powder market report are NutraBio, Amway Corp., Abbott Laboratories, Glanbia Plc., Herbalife International of America Inc., Vitaco Health Limited, ABH Pharma Inc., GSK Plc., Makers Nutrituion LLC, GNC Holdings LLC, Atlantic Multipower UK Limited, Melaleuca Inc., Dalblads Nutrition AB, BPI Sports LLC, MusclePharm Corporation, CytoSport Inc., NOW Foods, Hilmar Ingredients, Arla Foods Ingredients, ADM (Archer Daniels Midland Company), HF Series, Nature's Best, Kerry Group, NOW Foods, Isopure, Dymatize Nutrition, Omega Protein Corporation, Jarrow Formulas, Optimum Nutrition, Vega.

North America was the largest region in the protein powder market in 2023. Asia-Pacific is expected to be the fastest-growing region in the protein powder market report during the forecast period. The regions covered in the protein powder market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the protein powder market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The main types of protein powder include casein protein, whey protein, egg protein, and soy protein. Casein protein is obtained by precipitating it from skim milk, either through acidification to create acid casein or by adding rennet to produce rennet casein. These protein powders are available in various flavors, including chocolate, cookies and cream, vanilla, strawberry, and others. They can be sourced from both plant and animal sources. Protein powders are distributed through various channels such as nutrition stores, supermarkets, chemists, online platforms, and others. They find applications in dietary supplements, food and beverages, pharmaceuticals, and more.

The protein powder market research report is one of a series of new reports that provides protein powder market statistics, including protein powder industry global market size, regional shares, competitors with a protein powder market share, detailed protein powder market segments, market trends and opportunities, and any further data you may need to thrive in the protein powder industry. This protein powder market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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