China Mattress Market Outlook to 2027F

The report provides a comprehensive analysis of the potential of the mattress market in China. The report covers an overview and genesis of the industry, market size in terms of transaction volume and revenue generated.

The China mattress market segmentations include by type, by end users and by distribution channels; growth enablers and drivers; challenges and bottlenecks; trends driving adoption trends; regulatory framework; end-user analysis, industry analysis, competitive landscape including competition scenario and market shares of major players. The report concludes with future market projections of each market segmentation and analyst recommendations.

Market Overview:

According to publisher estimates, the China mattress market is forecasted to grow at a robust CAGR in the period of 2022P-2027F, owing to growing population in China, increasing income levels, and the booming housing market.

A functional and healthy mattress is highly regarded by consumers in the market due to changing lifestyles and sleep disorders among people.

Replacement of bedding is forecasted to lead to the growth of the mattress market in China. Social e-commerce channels, such as Twitter, Tuoke, and Pinchao, are also playing a huge role in the development of the market.

Key Trends by Market Segment:

• By Type: The demand for innerspring mattresses is expected to increase in the market. Consumer preference is changing in the market and they are aware of the concept of healthy sleep, which escalates the demand for innerspring mattresses further
• By Distribution Channels: The offline distribution channel holds the largest revenue share of the China Mattress Market. Offline channel is preferred by shoppers as it facilitates the consumers to have a first-hand look at the products, which helps in an easy inspection of the quality of the products

Competitive Landscape

In China Mattress Market there are about ~ players operating in the overall market, and top ~ players accounted ~% share in the market in terms of revenue. The Chinese mattress market is fragmented and has high intensified competition within industry players. There is a high homogeneity of products manufactured in the market; however, brand awareness among consumers is likely to drive the market further.

 

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• TAM/SAM/SOM Analysis
• Customer Cohort Analysis
• Marketing Initiatives
• White Space Opportunity Analysis
• Interactive Data Visualizations
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