The Mother's Day 2023 report forms part of the publisher's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers on Mother's Day. The report analyses the market, the major players, the main trends, and consumer attitudes.
Despite consumers stating that they felt financially worse off this year, consumers have prioritised treating their mothers and other loved ones.
The importance of price and value for money when selecting food & drink items has risen this Mother's Day, whereas the importance of quality to consumers decreased.
Consumer spending on experience gifts exceeded pre-pandemic levels.
Key Highlights
Mother's Day provided a boost to retail, but it is yet to recover to pre-pandemic levelsDespite consumers stating that they felt financially worse off this year, consumers have prioritised treating their mothers and other loved ones.
The importance of price and value for money when selecting food & drink items has risen this Mother's Day, whereas the importance of quality to consumers decreased.
Consumer spending on experience gifts exceeded pre-pandemic levels.
Reasons to Buy
- Identify the key retailers used by consumers to purchase products for Mother's Day across various categories
- Understand the key drivers which consumers rate as the most important when choosing which retailers to shop for across different product categories
- Identify the different channels used by consumers to purchase and browse for Mother's Day products, and how consumers use of the online channel to purchase differs across product categories
- Identify the most popular products purchased for Mother's Day in 2023, and how this is changing to plan for 2024 Mother's Day product ranges.
Table of Contents
- THE KEY FINDINGS
- Retail penetration for Mother's Day compared to Father's day from 2019 to present
- The Key Findings
- Importance of Mother’s Day drives spend as consumers shrug off financial worries to shop the occasion
- More focus placed on the price when shopping for Mother’s Day 2023, while quality was deemed less important
- Consumer spend on gifting rises as Mother’s Day popularity exceeds pre-pandemic levels
- Trend insight - stores
- Trend insight - online
- CONSUMER ATTITUDES
- Participation dynamics
- Buying dynamics
- Financial wellbeing
- Mother's Day spending
- Financial spending
- Who shopper's bought for
- Mother's Day activities
- Meal choices
- Takeaway cuisines
- Dining in choices
- Mother's Day statements
- Retailer selection
- Retailer ratings - grocers
- Retailer ratings - non-food Retailers
- FOOD & DRINK
- Buying dynamics - food & drink overall
- Retailers used
- Retailer selection
- Buying dynamics (Consumers switching main Retailer)
- Retailer used (Consumers switched to)
- Channel usage
- Store type
- Device usage
- Fulfilment
- Spending
- Buying dynamics (Categories)
- Planned/impulse
- GIFTS
- Buying dynamics - gifts overall
- Retailers used
- Retailer selection
- Channel usage
- Store type
- Device usage
- Fulfilment
- Spending
- Buying dynamics (Categories)
- Planned/impulse
- Personalisation
- CARDS & GIFT WRAP
- Buying dynamics - cards & gift wrap overall
- Retailers used
- Retailer selection
- Channel usage
- Store type
- Device usage
- Fulfilment
- Spending
- Buying dynamics (Categories)
- Planned/impulse
- Personalisation
- Digital cards
- METHODOLOGY
- Technical details: consumer survey work
- Retailer ratings across key measures - grocers, 2023
- Retailer ratings across key measures - non-food retailers, 2023
- Percentage point change, retailers shopped at for food & drink, 2023-2022
- Percentage point change, retailers most shopped at for food & drink, 2023-2022
- Products purchased, cakes chocolates & biscuits, 2023 & 2022
- Products purchased, meat & meat-free alternatives, 2023 & 2022
- Products purchased, fruit & vegetables, 2023 & 2022
- Products purchased, alcoholic drinks, 2023 & 2022
- Products purchased, breakfast food, 2023 & 2022
- Products purchased, non-alcoholic drinks, 2023 & 2022
- Products purchased, fish, 2023 & 2022
- Products purchased, delicatessen products, 2023 & 2022
- Products purchased, ready meals & meal deals, 2023 & 2022
- Percentage point change retailers shopped at for gifts, 2022-2023
- Products purchased, food & drink gifts, 2023 & 2022
- Retailers used, food & drink gifts, 2023 & 2022
- Products purchased, flowers & plants, 2023 & 2022
- Retailers used, flowers & plants, 2023 & 2022
- Products purchased, fine jewellery & watches, 2023 & 2022
- Retailers used, fine jewellery & watches, 2023 & 2022
- Products purchased, clothing, 2023 & 2022
- Retailers used, clothing, 2023 & 2022
- Products purchased, homewares, 2023 & 2022
- Retailers used, homewares, 2023 & 2022
- Products purchased, health & beauty, 2023 & 2022
- Retailers used, health & beauty, 2023 & 2022
- Products purchased, accessories & footwear, 2023 & 2022
- Retailers used, accessories & footwear, 2023 & 2022
- Products purchased, books, 2023 & 2022
- Retailers used, books, 2023 & 2022
- Products purchased, entertainment, 2023 & 2022
- Retailers used, entertainment, 2023 & 2022
- Products purchased, vouchers & money, 2023 & 2022
- Retailers used, vouchers & money, 2023 & 2022
- Products purchased, experience, 2023 & 2022
- Retailers used, experience, 2023 & 2022
- Products purchased, stationery, 2023 & 2022
- Retailers used, stationery, 2023 & 2022
- Products purchased, electricals, 2023 & 2022
- Retailers used, electricals, 2023 & 2022
- Products purchased, DIY & gardening gifts, 2023 & 2022
- Retailers used, DIY & gardening gifts, 2023 & 2022
- Products purchased, sports, 2023 & 2022
- Retailers used, sports, 2023 & 2022
- Percentage point change Retailers shopped at for cards & gift wrap, 2022-2023
- Products purchased, cards, 2023 & 2022
- Retailers used, cards, 2023 & 2022
- Products purchased, gift wrap & accessories, 2023 & 2022
- Retailers used, gift wrap & accessories, 2023 & 2022
- Device usage for Mother's Day purchases, 2020, 2021, 2022 & 2023
- Mother's Day participation penetration (by demographic and region), 2023
- Mother's Day shopper penetration (by demographic and region), 2023, 2022 & 2021
- Mother's Day shopper profile (by demographic and region), 2023
- Mother's Day retail penetration (by demographic and region), 2023, 2022 & 2021
- Mother's Day leisure penetration (by demographic and region), 2023, 2022 & 2021
- Financial wellbeing compared to last year, 2023 & 2022
- How consumers Mother's Day spending compared to last year, 2023 & 2022
- How consumers financed Mother's Day spending, 2023 & 2022
- Mother's Day spending on retail and leisure, 2023 & 2022
- Who did you spend money on for Mother's Day, 2023 & 2022
- Mother's Day activities undertaken, 2023
- Mother's Day meal choices, 2022 & 2023
- Mother's Day takeaway cuisines, 2023 & 2022
- Mother's Day dining in choices, 2023 & 2022
- Agreement & disagreement statements about Mother's Day, 2023, and change on 2022
- Success of retailers at promoting or communicating Mother's Day deals, 2023, and change on 2022
- Overall food & drink penetration 2023 (by demographic) and 2023, 2022 and 2021 penetration
- Retailers shopped at for food & drink, 2023 & 2022
- Retailers most shopped at for food & drink, 2023 & 2022
- Drivers of food & drink retailer selection, 2023, and change on 2022
- Consumers switching from their usual main retailer 2023 (by demographic)
- Retailers consumers switched to, 2022 & 2023
- Consumers using each channel for food & drink, 2022 & 2023
- Consumers using each physical store type for food & drink, 2022 & 2023
- Consumers using each device for food & drink purchases, 2022 & 2023
- Consumers using each fulfilment option for food & drink, 2023 & 2022
- Mother's Day food & drink average spend, 2023 & change on 2022
- Cakes, chocolates & biscuits 2023 (by demographic) and 2023, 2022 and 2021 penetration
- Meat & meat-free alternatives 2023 (by demographic) and 2023, 2022 and 2021 penetration
- Fruit & vegetables 2023 (by demographic) and 2023, 2022 and 2021 penetration
- Alcoholic drinks 2023 (by demographic) and 2023, 2022 and 2021 penetration
- Breakfast food 2023 (by demographic) and 2023, 2022 and 2021 penetration
- Non-alcoholic drinks 2023 (by demographic) and 2023, 2022 and 2021 penetration
- Fish 2023 (by demographic) and 2023, 2022 and 2021 penetration
- Delicatessen products 2023 (by demographic) and 2023, 2022 and 2021 penetration
- Ready meals & meal deals 2023 (by demographic) and 2023, 2022 and 2021 penetration
- Overall food & drink planned/impulse purchases, and by category, 2023 & 2022
- Overall gifts penetration 2023 (by demographic) and 2023, 2022 and 2021 penetration
- Retailers shopped at for gifts, 2023 & 2022
- Drivers of gifts retailer selection, 2023, and change on 2022
- Consumers using each channel for gifts, 2022 & 2023
- Consumers using each physical store type for gifts, 2022 & 2023
- Consumers using each device for gifts purchases, 2022 & 2023
- Consumers using each fulfilment option for gifts, 2023 & 2022
- Mother's Day gifts average spend, 2023 & change on 2022
- Food & drink gifts 2023 (by demographic) and 2023, 2022 and 2021 penetration
- Flowers & plants 2023 (by demographic) and 2023, 2022 and 2021 penetration
- Fine jewellery & watches 2023 (by demographic) and 2023, 2022 and 2021 penetration
- Clothing 2023 (by demographic) and 2023, 2022 and 2021 penetration
- Homewares 2023 (by demographic) and 2023, 2022 and 2021 penetration
- Health & beauty drinks 2023 (by demographic) and 2023, 2022 and 2021 penetration
- Accessories & footwear 2023 (by demographic) and 2023, 2022 and 2021 penetration
- Books 2023 (by demographic) and 2023, 2022 and 2021 penetration
- Entertainment 2023 (by demographic) and 2023, 2022 and 2021 penetration
- Vouchers & money 2023 (by demographic) and 2023, 2022 and 2021 penetration
- Experience 2023 (by demographic) and 2023, 2022 and 2021 penetration
- Stationery 2023 (by demographic) and 2023, 2022 and 2021 penetration
- Electricals 2023 (by demographic) and 2023, 2022 and 2021 penetration
- DIY & gardening gifts 2023 (by demographic) and 2023, 2022 and 2021 penetration
- Sports 2023 (by demographic) and 2023, 2022 and 2021 penetration
- Overall gifts planned/impulse purchases, and by category, 2023 & 2022
- Overall gifts personalisation, and by category, 2023 & 2022
- Overall cards & gift wrap penetration 2023 (by demographic) and 2023, 2022 and 2021 penetration
- Retailers shopped at for cards & gift wrap, 2023 & 2022
- Drivers of cards & gift wrap retailer selection, 2023, and change on 2022
- Consumers using each channel for cards & gift wrap, 2022 & 2023
- Consumers using each physical store type for cards & gift wrap, 2022 & 2023
- Consumers using each device for cards & gift wrap purchases, 2022 & 2023
- Consumers using each fulfilment option for cards & gift wrap, 2022 & 2023
- Mother's Day cards & gift wrap average spend, 2023 & change on 2022
- Cards 2023 (by demographic) and 2023, 2022 and 2021 penetration
- Gift wrap & accessories 2023 (by demographic) and 2023, 2022 and 2021 penetration
- Overall cards & gift wrap planned/impulse purchases, and by category, 2023 & 2022
- Overall cards & gift wrap personalisation, 2023 & 2022
- Importance of card personalisation, 2023 & 2022
- Reasons for sending a digital card for Mother's Day, 2023 and change on 2022
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Accessorize
- Aldi
- Amazon
- Apple
- Argos
- ASDA
- ASOS
- B&M
- B&Q
- Bloom & Wild
- Boots
- Card Factory
- Clintons
- Co-op
- Dunelm
- Flying Tiger Copenhagen
- Funkypigeon
- GAME
- H&M
- H. Samuel
- Halfords
- HMV
- Hobbycraft
- Home Bargains
- IKEA
- Interflora
- John Lewis & Partners
- Lidl
- Local florist
- Local garden centre
- Lush
- Marks & Spencer
- Moonpig
- Morrisons
- Next
- Nike
- Oliver Bonas
- Pandora
- Poundland
- Primark
- River Island
- Robert Dyas
- Sainsbury's
- Swarovski
- Tesco
- The Body Shop
- The Perfume Shop
- The Range
- The Works
- Tiffany & Co
- TK Maxx
- Waitrose & Partners
- Warren James
- Waterstones
- WH Smith
- Wickes
- Wilko
- Zara
- Zavvi
