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Retail E-Commerce in Serbia

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    Report

  • 19 Pages
  • May 2023
  • Region: Serbia
  • Euromonitor International
  • ID: 5794121
Retail e-commerce in Serbia continued to see dynamic growth in 2022, even outpacing the sharp spike in growth seen in 2020 following the outbreak of COVID-19. Retail e-commerce in Serbia has grown considerably since the start of the pandemic, with online sales accounting for as much as a fifth of sales in some areas of the market.

The analyst's Retail E-Commerce in Serbia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product Coverage:
Retail E-Commerce by Product, Retail E-Commerce by Type.

Data Coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retail E-Commerce market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

RETAIL E-COMMERCE IN SERBIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Retail e-commerce thriving as consumers grow to appreciate the convenience and value of shopping online
  • Fashion e-commerce benefiting from investment from key players
  • Improving delivery infrastructure supports demand
PROSPECTS AND OPPORTUNITIES
  • Retail e-commerce still has plenty of room to grow with Serbia lagging behind Western European markets
  • Trust is key as consumers place e-commerce retailers under greater scrutiny
  • Fashion retailers likely to embrace an omnichannel approach
  • CHANNEL DATA
  • Table 1 Retail E-Commerce by Product: Value 2017-2022
  • Table 2 Retail E-Commerce by Product: % Value Growth 2017-2022
  • Table 3 Retail E-Commerce GBO Company Shares: % Value 2018-2022
  • Table 4 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
  • Table 5 Forecast Retail E-Commerce by Product: Value 2022-2027
  • Table 6 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027
RETAIL IN SERBIA
EXECUTIVE SUMMARY
  • Retail in 2022: The big picture
  • Informal retail
  • What next for retail?
MARKET DATA
  • Table 7 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
  • Table 8 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
  • Table 9 Sales in Retail Offline by Channel: Value 2017-2022
  • Table 10 Sales in Retail Offline by Channel: % Value Growth 2017-2022
  • Table 11 Retail Offline Outlets by Channel: Units 2017-2022
  • Table 12 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
  • Table 13 Retail GBO Company Shares: % Value 2018-2022
  • Table 14 Retail GBN Brand Shares: % Value 2019-2022
  • Table 15 Retail Offline GBO Company Shares: % Value 2018-2022
  • Table 16 Retail Offline GBN Brand Shares: % Value 2019-2022
  • Table 17 Retail Offline LBN Brand Shares: Outlets 2019-2022
  • Table 18 Retail E-Commerce GBO Company Shares: % Value 2018-2022
  • Table 19 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
  • Table 20 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
  • Table 21 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
  • Table 22 Forecast Sales in Retail Offline by Channel: Value 2022-2027
  • Table 23 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
  • Table 24 Forecast Retail Offline Outlets by Channel: Units 2022-2027
  • Table 25 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources