Functional beverages are evolving beyond their traditional focus areas like hydration and energy to a broader array of more targeted, niche interests. The best way to understand this transition is through the need states framework, which looks first at what consumers are aiming to accomplish and then works backward to consider how a beverage could help them achieve that.
The analyst's Need States: Understanding the Future of Functional Beverages global briefing offers an insight into the size and shape of the Soft Drinks market, and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands and offers strategic analysis of key factors influencing the market - new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and the criteria for success. The analysis can focus on value and volume for both off-trade and on-trade.
Product Coverage:
Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data Coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Introduction
- The culture of self-optimisation
- Mental stability in the age of anxiety
- Digital culture and e-commerce
- Pill fatigue and food as medicine
- Conclusion
