Top Trends in Non-Alcoholic Beverages - Affordability, Digitalization, Health and Wellness, ESG and Demographics

The report explores the key trends shaping non-alcoholic beverages in the next few years and why they have come about.

The impact of the pandemic and new economic realities since have reshaped consumers' social and economic behaviors.? New combinations of 'who, what, when, where, and why' are forming around non-alcoholic beverages. Occasions are still emerging, combining old and new locations, motivations, and product choices.? 2023's trends reflect new ways of looking at occasions, the march of demographic change, the dominance of health and wellness trends, and consumers' more calculated choices.

Scope

• There is a growing conflict between value and premium offerings?. In on-trade companies will increasingly look for complex beverages and inviting outlet spaces to tempt people back to on-premise.? On the other hand, companies focused on off-trade sales will attempt to find more convenient and affordable products and services. ?
• Technology will underpin the at home experience?. Emerging and growing technologies such as the Metaverse and Virtual Reality are offering consumers an enhanced experience at home. ?
• Demand for sugar free beverages will overtake regular product variants?. Consumers increasingly expect low and no sugar variants of regular beverages particularly in carbonates and energy drinks to be available as standard

Reasons to Buy

• Understand multiple trends and company responses in order to tap into what is really impacting the industry
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.