Tech Sentiment Polls in Q1 2023 - Thematic Intelligence

This report is based on polls designed to help us understand the current sentiment of the business community towards emerging and established technologies.

Key Highlights

Artificial intelligence (AI) has held the top spot as the technology that will most significantly disrupt all industries in every poll since Q3 2021. More than half of the respondents to the Q1 2023 poll said that AI would significantly disrupt their industry. This is unsurprising given the massive wave of interest in generative AI following the launch of OpenAI's ChatGPT in November 2022.

The publisher's TMT Predictions 2023 report predicted a metaverse winter in 2023. As a technology, it is overhyped and ill-defined. This is reflected in the results in Q1 2023, as most respondents did not expect the metaverse to be disruptive. Furthermore, 59% of respondents said it was all hype and no substance. The layoffs in the metaverse divisions of Meta, Microsoft, and Disney at the end of 2022 and the beginning of 2023 indicate that the metaverse is a long way from becoming mainstream.

Scope

• Our sentiment polls ran between January and March 2023 on the publisher's Verdict network of B2B websites, which had 11 million unique visitors betin Q1 2023. In total, 1,519 respondents participated in the survey
• The survey focused on seven technologies: artificial intelligence, augmented reality, cloud computing, cybersecurity, the Internet of Things, the metaverse, and robotics

Reasons to Buy

• This survey gives a unique insight into the views of the business community on emerging and established technologies. The responses reveal which technologies executives view as most disruptive, which they believe to be over-hyped, and how their opinion of them has changed over time.