Today shoppers demand beverages that can provide benefits beyond hydration. Beverages are no longer secondary to foods in terms of health benefits, nutritional value, and clean/natural. There is a growing demand for better-for-you beverages that provide consumers with a convenient source of instant nutrition.
This report takes a deeper look at opportunities for better beverages globally, regionally, and across 23 individual countries to help companies better understand shopper motivations and attitudes - allowing them to connect more powerfully
with their targets and bring market solutions faster and more profitably.
Some of the many topics addressed within the report include:
- What consumers look for in “boosted beverages” (e.g., functional benefits, meal replacement, added nutrients, personalization, etc.)
- Understanding the specific attributes consumers look for in a healthy beverage (e.g., high protein, low sugar, etc.)
- Looking at consumers who use of nutritious beverages (e.g., smoothies, kefir, green juice, etc.) as a meal or snack, to better understand who they are and how do their needs vary by market
- Consumers belief in beverages providing the same nutrition as foods
- and much more!
MARKETS INCLUDED:
- NORTH AMERICA: USA and Canada
- LATIN AMERICA: Brazil and Mexico
- EUROPE: France, Germany, UK, and Russia
- MIDDLE EAST & AFRICA: Saudi Arabia, Turkey, and Nigeria
- SOUTH ASIA: India and Pakistan
- EAST ASIA PACIFIC: Australia, China, Indonesia, Japan, Philippines, Thailand, South Korea, Malaysia, Taiwan, and Vietnam
Table of Contents
Exploring the key drivers for “boosted beverages”:
Understanding the specific attributes consumers look for in a healthy beverage
Expanding the role of beverages
Profiling the “Boosted Beverage Consumer”:
