False Lashes Market Size, Share & Industry Trends Analysis Report By Raw Material (Human Hair, Synthetic Hair, Feather, Metal and Others), By Type, By Distribution Channel, By Regional Outlook and Forecast, 2023-2029

The Global False Lashes Market size is expected to reach $2.1 Billion by 2029, rising at a market growth of 6.8% CAGR during the forecast period.

False eyelashes are fake eyelashes put to the eyelid to enhance the look of natural eyelashes. They are constructed of natural or synthetic fibers and hair linked to a strip. Although it might be longer, thicker, and more voluminous than genuine lashes, it is intended to simulate the appearance of natural lashes. False eyelashes are produced in various types, styles, shapes, and lengths to accommodate various eye shapes and individual preferences. Synthetic fibers, fur, metal, and human hair are just materials used to create false eyelashes. In the approaching years, the false lashes market is anticipated to grow due to rising false lash adoption rates in emerging nations and rising false lash awareness.

The demand for false eyelashes is expanding due to the rising tendency to beautify oneself with cosmetics, beauty goods, and makeup. Additionally, the market is driven by shifting fashion trends, rising personal care awareness, rising interest in eye products among beauty professionals, urbanization, and influencer marketing on social media platforms.

To boost the look of the upper eyelashes, women (and occasionally men) wear false eyelashes. False eyelashes come in multipack bundles that contain single lashes, groups of lashes, or lash strips. To achieve a certain impression, thin portions or the outside portion of the eyelid are suitable places for individuals or groups of lashes. A skilled beautician can apply natural fake eyelashes, which are often semi-permanent in nature.

COVID-19 Impact Analysis

The market was negatively impacted by the COVID-19 pandemic. The authorities of many nations worldwide imposed rigorous lockdowns and suspended all output because of the pandemic. Due to a decline in worldwide demand caused by the lockdown, sales crashed to their lowest levels since the pandemic. In addition, the market experienced a fall in sales due to COVID-19 instances around the world and limited large gatherings. Eyelashes are a minor component of the beauty business that is occasionally used by people for parties, celebrations, and other events, the majority of which were postponed in 2020.

Market Growth Factors

Increasing Demand for Customized False Lashes

The rising demand for synthetic eyelashes has been significantly influenced by customization. Consumers are searching for tailored beauty products that cater to their needs and tastes due to rising disposable money and changing lifestyles. Customers can select from a wide selection of false eyelashes because of customization to complement their unique sense of eye shape, style, and desired appearance. They can experiment with various thicknesses, lengths, and styles to produce a distinctive appearance that reflects their interests and preferences in this way. As a result, the consumer can express their individuality through the product and receive another level of customization. In the coming years, the market for false lashes is anticipated to expand due to the rising trend of individualized cosmetic goods.

Expanding Online Retail Channels Along with Online Shoppers

According to market analysis, the growth of the false lashes market is primarily driven by the online retail platform. Nowadays, it is common for eye makeup manufacturers to operate independently owned-online retail stores. These stores provide users with access to information regarding product launches, product features, samples, pricing, and other relevant product details. The rise in online shopping can be attributed to the diverse range of products and competitive pricing offered by e-commerce websites, leading to an increase in the number of shoppers opting for online shopping. Therefore, the rise of online shopping channels will propel the expansion of the market throughout the coming years.

Market Restraining Factors

Risk Of Eye Infection and Skin Infections Associated with The Use of False Lashes

The usage of false eyelashes raises health issues that greatly impact market growth. First, consumers may be less likely to buy false eyelashes due to health concerns, which would reduce demand. False eyelashes are associated with allergic reactions, rashes, and infections that might lead to some customers avoiding the product entirely. Product quality, customer education, and safety must be prioritized by producers and merchants if these health problems are to be resolved. Additionally, proactive communication and clarity regarding possible risks and side effects aid in addressing any worries and upholding client confidence. Hence, the usage of false eyelashes leading to an increase in health issues is predicted to impede market expansion.

Raw material Outlook

On the basis of raw material, the false lashes market is classified into human hair, synthetic hair, feather, metal, and others. The human hair segment acquired the largest revenue share in the false lashes market in 2022. Artificial eyelashes frequently use human hair. Compared to synthetic components and other raw materials, high-quality artificial eyelashes are created from real human hair, giving them a more realistic look and feel. False eyelashes made of human hair have a very realistic appearance and meld well with natural lashes.

Type Outlook

Based on type, the false lashes market is characterized into colored lashes, regular lashes, decorative lashes, and others. The colored lashes segment procured a considerable growth rate in the false lashes market in 2022. False eyelashes are being used more frequently as a result of lifestyle changes and increased consumer knowledge of beauty products. In order to stand out among their friends, college-bound girls opt to apply colored artificial eyelashes more frequently.

Distribution Channel Outlook

By distribution channel, the false lashes market is divided into e-commerce, offline retailers, malls & hypermarket, and others. The malls and hypermarket segment witnessed the maximum revenue share in the false lashes market in 2022. A self-service section can be found in supermarkets and malls, which are enlarged versions of traditional shops. On broad shelves, it offers a huge selection of food and household goods that have been carefully organized and exhibited. To make it easier for customers to locate and buy the product, malls, and supermarkets have a special section for cosmetics.

Regional Outlook

Region wise, the false lashes market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment procured the highest revenue share in the false lashes market in 2022. The demand for fake eyelashes is among the highest in the US and is anticipated to remain at this level during the projection period. False lashes are becoming more and more popular in North America as a result of customers' increased spending on cosmetics and eye makeup products, as well as their concern for beauty.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Tarte, Inc. (KOSÉ Corporation), Momi Eyelash Co., Ltd, Velour Beauty, Inc., Plumage Lashes Factory, Qingdao IMI lashes Co., Ltd., ESQIDO LTD., Lilly Lashes, LLC, PT Bintang Mas Triyasa, Xtreme Lashes, LLC, and KISS Products, Inc.

Scope of the Study

By Raw Material

Human Hair
Synthetic Hair
Feather
Metal
Others

By Type

Regular Lashes
Colored Lashes
Decorative Lashes
Others

By Distribution Channel

Malls & Hypermarket
Offline Retailers
E-commerce
Others

By Geography

North America
US
Canada
Mexico
Rest of North America

Europe
Germany
UK
France
Russia
Spain
Italy
Rest of Europe

Asia Pacific
China
Japan
India
South Korea
Singapore
Malaysia
Rest of Asia Pacific

LAMEA
Brazil
Argentina
UAE
Saudi Arabia
South Africa
Nigeria
Rest of LAMEA

Key Market Players

List of Companies Profiled in the Report:

Tarte, Inc. (KOSÉ Corporation)
Momi Eyelash Co., Ltd
Velour Beauty, Inc.
Plumage Lashes Factory
Qingdao IMI lashes Co., Ltd.
ESQIDO LTD.
Lilly Lashes, LLC
PT Bintang Mas Triyasa
Xtreme Lashes, LLC
KISS Products, Inc.

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Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global False Lashes Market, by Raw Material
1.4.2 Global False Lashes Market, by Type
1.4.3 Global False Lashes Market, by Distribution Channel
1.4.4 Global False Lashes Market, by Geography
1.5 Methodology for the research

Chapter 2. Market Overview

2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition & Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Global False Lashes Market by Raw Material

3.1 Global Human Hair Market by Region
3.2 Global Synthetic Hair Market by Region
3.3 Global Feather Market by Region
3.4 Global Metal Market by Region
3.5 Global Others Market by Region

Chapter 4. Global False Lashes Market by Type

4.1 Global Regular Lashes Market by Region
4.2 Global Colored Lashes Market by Region
4.3 Global Decorative Lashes Market by Region
4.4 Global Others Market by Region

Chapter 5. Global False Lashes Market by Distribution Channel

5.1 Global Malls & Hypermarket Market by Region
5.2 Global Offline Retailers Market by Region
5.3 Global E-commerce Market by Region
5.4 Global Others Market by Region

Chapter 6. Global False Lashes Market by Region

6.1 North America False Lashes Market
6.1.1 North America False Lashes Market by Raw Material
6.1.1.1 North America Human Hair Market by Country
6.1.1.2 North America Synthetic Hair Market by Country
6.1.1.3 North America Feather Market by Country
6.1.1.4 North America Metal Market by Country
6.1.1.5 North America Others Market by Country
6.1.2 North America False Lashes Market by Type
6.1.2.1 North America Regular Lashes Market by Country
6.1.2.2 North America Colored Lashes Market by Country
6.1.2.3 North America Decorative Lashes Market by Country
6.1.2.4 North America Others Market by Country
6.1.3 North America False Lashes Market by Distribution Channel
6.1.3.1 North America Malls & Hypermarket Market by Country
6.1.3.2 North America Offline Retailers Market by Country
6.1.3.3 North America E-commerce Market by Country
6.1.3.4 North America Others Market by Country
6.1.4 North America False Lashes Market by Country
6.1.4.1 US False Lashes Market
6.1.4.1.1 US False Lashes Market by Raw Material
6.1.4.1.2 US False Lashes Market by Type
6.1.4.1.3 US False Lashes Market by Distribution Channel
6.1.4.2 Canada False Lashes Market
6.1.4.2.1 Canada False Lashes Market by Raw Material
6.1.4.2.2 Canada False Lashes Market by Type
6.1.4.2.3 Canada False Lashes Market by Distribution Channel
6.1.4.3 Mexico False Lashes Market
6.1.4.3.1 Mexico False Lashes Market by Raw Material
6.1.4.3.2 Mexico False Lashes Market by Type
6.1.4.3.3 Mexico False Lashes Market by Distribution Channel
6.1.4.4 Rest of North America False Lashes Market
6.1.4.4.1 Rest of North America False Lashes Market by Raw Material
6.1.4.4.2 Rest of North America False Lashes Market by Type
6.1.4.4.3 Rest of North America False Lashes Market by Distribution Channel
6.2 Europe False Lashes Market
6.2.1 Europe False Lashes Market by Raw Material
6.2.1.1 Europe Human Hair Market by Country
6.2.1.2 Europe Synthetic Hair Market by Country
6.2.1.3 Europe Feather Market by Country
6.2.1.4 Europe Metal Market by Country
6.2.1.5 Europe Others Market by Country
6.2.2 Europe False Lashes Market by Type
6.2.2.1 Europe Regular Lashes Market by Country
6.2.2.2 Europe Colored Lashes Market by Country
6.2.2.3 Europe Decorative Lashes Market by Country
6.2.2.4 Europe Others Market by Country
6.2.3 Europe False Lashes Market by Distribution Channel
6.2.3.1 Europe Malls & Hypermarket Market by Country
6.2.3.2 Europe Offline Retailers Market by Country
6.2.3.3 Europe E-commerce Market by Country
6.2.3.4 Europe Others Market by Country
6.2.4 Europe False Lashes Market by Country
6.2.4.1 Germany False Lashes Market
6.2.4.1.1 Germany False Lashes Market by Raw Material
6.2.4.1.2 Germany False Lashes Market by Type
6.2.4.1.3 Germany False Lashes Market by Distribution Channel
6.2.4.2 UK False Lashes Market
6.2.4.2.1 UK False Lashes Market by Raw Material
6.2.4.2.2 UK False Lashes Market by Type
6.2.4.2.3 UK False Lashes Market by Distribution Channel
6.2.4.3 France False Lashes Market
6.2.4.3.1 France False Lashes Market by Raw Material
6.2.4.3.2 France False Lashes Market by Type
6.2.4.3.3 France False Lashes Market by Distribution Channel
6.2.4.4 Russia False Lashes Market
6.2.4.4.1 Russia False Lashes Market by Raw Material
6.2.4.4.2 Russia False Lashes Market by Type
6.2.4.4.3 Russia False Lashes Market by Distribution Channel
6.2.4.5 Spain False Lashes Market
6.2.4.5.1 Spain False Lashes Market by Raw Material
6.2.4.5.2 Spain False Lashes Market by Type
6.2.4.5.3 Spain False Lashes Market by Distribution Channel
6.2.4.6 Italy False Lashes Market
6.2.4.6.1 Italy False Lashes Market by Raw Material
6.2.4.6.2 Italy False Lashes Market by Type
6.2.4.6.3 Italy False Lashes Market by Distribution Channel
6.2.4.7 Rest of Europe False Lashes Market
6.2.4.7.1 Rest of Europe False Lashes Market by Raw Material
6.2.4.7.2 Rest of Europe False Lashes Market by Type
6.2.4.7.3 Rest of Europe False Lashes Market by Distribution Channel
6.3 Asia Pacific False Lashes Market
6.3.1 Asia Pacific False Lashes Market by Raw Material
6.3.1.1 Asia Pacific Human Hair Market by Country
6.3.1.2 Asia Pacific Synthetic Hair Market by Country
6.3.1.3 Asia Pacific Feather Market by Country
6.3.1.4 Asia Pacific Metal Market by Country
6.3.1.5 Asia Pacific Others Market by Country
6.3.2 Asia Pacific False Lashes Market by Type
6.3.2.1 Asia Pacific Regular Lashes Market by Country
6.3.2.2 Asia Pacific Colored Lashes Market by Country
6.3.2.3 Asia Pacific Decorative Lashes Market by Country
6.3.2.4 Asia Pacific Others Market by Country
6.3.3 Asia Pacific False Lashes Market by Distribution Channel
6.3.3.1 Asia Pacific Malls & Hypermarket Market by Country
6.3.3.2 Asia Pacific Offline Retailers Market by Country
6.3.3.3 Asia Pacific E-commerce Market by Country
6.3.3.4 Asia Pacific Others Market by Country
6.3.4 Asia Pacific False Lashes Market by Country
6.3.4.1 China False Lashes Market
6.3.4.1.1 China False Lashes Market by Raw Material
6.3.4.1.2 China False Lashes Market by Type
6.3.4.1.3 China False Lashes Market by Distribution Channel
6.3.4.2 Japan False Lashes Market
6.3.4.2.1 Japan False Lashes Market by Raw Material
6.3.4.2.2 Japan False Lashes Market by Type
6.3.4.2.3 Japan False Lashes Market by Distribution Channel
6.3.4.3 India False Lashes Market
6.3.4.3.1 India False Lashes Market by Raw Material
6.3.4.3.2 India False Lashes Market by Type
6.3.4.3.3 India False Lashes Market by Distribution Channel
6.3.4.4 South Korea False Lashes Market
6.3.4.4.1 South Korea False Lashes Market by Raw Material
6.3.4.4.2 South Korea False Lashes Market by Type
6.3.4.4.3 South Korea False Lashes Market by Distribution Channel
6.3.4.5 Singapore False Lashes Market
6.3.4.5.1 Singapore False Lashes Market by Raw Material
6.3.4.5.2 Singapore False Lashes Market by Type
6.3.4.5.3 Singapore False Lashes Market by Distribution Channel
6.3.4.6 Malaysia False Lashes Market
6.3.4.6.1 Malaysia False Lashes Market by Raw Material
6.3.4.6.2 Malaysia False Lashes Market by Type
6.3.4.6.3 Malaysia False Lashes Market by Distribution Channel
6.3.4.7 Rest of Asia Pacific False Lashes Market
6.3.4.7.1 Rest of Asia Pacific False Lashes Market by Raw Material
6.3.4.7.2 Rest of Asia Pacific False Lashes Market by Type
6.3.4.7.3 Rest of Asia Pacific False Lashes Market by Distribution Channel
6.4 LAMEA False Lashes Market
6.4.1 LAMEA False Lashes Market by Raw Material
6.4.1.1 LAMEA Human Hair Market by Country
6.4.1.2 LAMEA Synthetic Hair Market by Country
6.4.1.3 LAMEA Feather Market by Country
6.4.1.4 LAMEA Metal Market by Country
6.4.1.5 LAMEA Others Market by Country
6.4.2 LAMEA False Lashes Market by Type
6.4.2.1 LAMEA Regular Lashes Market by Country
6.4.2.2 LAMEA Colored Lashes Market by Country
6.4.2.3 LAMEA Decorative Lashes Market by Country
6.4.2.4 LAMEA Others Market by Country
6.4.3 LAMEA False Lashes Market by Distribution Channel
6.4.3.1 LAMEA Malls & Hypermarket Market by Country
6.4.3.2 LAMEA Offline Retailers Market by Country
6.4.3.3 LAMEA E-commerce Market by Country
6.4.3.4 LAMEA Others Market by Country
6.4.4 LAMEA False Lashes Market by Country
6.4.4.1 Brazil False Lashes Market
6.4.4.1.1 Brazil False Lashes Market by Raw Material
6.4.4.1.2 Brazil False Lashes Market by Type
6.4.4.1.3 Brazil False Lashes Market by Distribution Channel
6.4.4.2 Argentina False Lashes Market
6.4.4.2.1 Argentina False Lashes Market by Raw Material
6.4.4.2.2 Argentina False Lashes Market by Type
6.4.4.2.3 Argentina False Lashes Market by Distribution Channel
6.4.4.3 UAE False Lashes Market
6.4.4.3.1 UAE False Lashes Market by Raw Material
6.4.4.3.2 UAE False Lashes Market by Type
6.4.4.3.3 UAE False Lashes Market by Distribution Channel
6.4.4.4 Saudi Arabia False Lashes Market
6.4.4.4.1 Saudi Arabia False Lashes Market by Raw Material
6.4.4.4.2 Saudi Arabia False Lashes Market by Type
6.4.4.4.3 Saudi Arabia False Lashes Market by Distribution Channel
6.4.4.5 South Africa False Lashes Market
6.4.4.5.1 South Africa False Lashes Market by Raw Material
6.4.4.5.2 South Africa False Lashes Market by Type
6.4.4.5.3 South Africa False Lashes Market by Distribution Channel
6.4.4.6 Nigeria False Lashes Market
6.4.4.6.1 Nigeria False Lashes Market by Raw Material
6.4.4.6.2 Nigeria False Lashes Market by Type
6.4.4.6.3 Nigeria False Lashes Market by Distribution Channel
6.4.4.7 Rest of LAMEA False Lashes Market
6.4.4.7.1 Rest of LAMEA False Lashes Market by Raw Material
6.4.4.7.2 Rest of LAMEA False Lashes Market by Type
6.4.4.7.3 Rest of LAMEA False Lashes Market by Distribution Channel

Chapter 7. Company Profiles

7.1 Tarte, Inc. (KOSÉ Corporation)
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Segmental and Regional Analysis
7.2 Momi Eyelash Co., Ltd
7.2.1 Company Overview
7.3 Velour Beauty, Inc.
7.3.1 Company Overview
7.3.2 Recent strategies and developments:
7.3.2.1 Product Launches and Product Expansions:
7.4 Plumage Lashes Factory
7.4.1 Company Overview
7.5 Qingdao IMI lashes Co., Ltd.
7.5.1 Company Overview
7.6 ESQIDO LTD.
7.6.1 Company Overview
7.7 Lilly Lashes, LLC
7.7.1 Company Overview
7.8 PT Bintang Mas Triyasa
7.8.1 Company Overview
7.9 Xtreme Lashes, LLC
7.9.1 Company Overview
7.10. KISS Products, Inc.
7.10.1 Company Overview

Companies Mentioned

Tarte, Inc. (KOSÉ Corporation)
Momi Eyelash Co., Ltd
Velour Beauty, Inc.
Plumage Lashes Factory
Qingdao IMI lashes Co., Ltd.
ESQIDO LTD.
Lilly Lashes, LLC
PT Bintang Mas Triyasa
Xtreme Lashes, LLC
KISS Products, Inc.

Methodology

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