The Global Camping Equipment Market size is expected to reach $49.2 billion by 2031, rising at a market growth of 8.0% CAGR during the forecast period.
Europe’s market is buoyed by the region’s rich natural diversity, widespread interest in eco-tourism, and the tradition of outdoor holidays, particularly in countries like France, Germany, and the Scandinavian nations. Consequently, the European region would acquire nearly 30% of the total market share by 2031.
The major strategies followed by the market participants are Product launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, in May, 2022, The North Face, part of VF Corporation launched STORMBREAK 2, a new camping tent. The new product aimed to offer a novel exploration shelter along with a big tent door in order to provide easy access to explore the depths of nature. Moreover, in March, 2020, The North Face, brand under VF Corporation rolled out FIELUDENS, a range of Camp Gear. The new product range comprises 11 distinct products including bags, soft cooler boxes, tote bags, tents, and more.
Consumers’ increasing desire for unique and individualized outdoor experiences drives the growing demand for customized and personalized camping gear. This trend has been further exacerbated by the proliferation of crowdfunding platforms, which have allowed entrepreneurs to provide highly customizable and specialized camping products. Hence, as technology advances, the possibilities for personalization in the market will likely expand, making this a key growth area in the outdoor industry.
The market is highly competitive, characterized by a multitude of well-established brands and emerging players. Major companies leverage innovation, quality, and diverse product lines to capture market share. Intense competition drives continuous advancements and improvements, benefiting consumers with enhanced products and competitive pricing.
Europe’s market is buoyed by the region’s rich natural diversity, widespread interest in eco-tourism, and the tradition of outdoor holidays, particularly in countries like France, Germany, and the Scandinavian nations. Consequently, the European region would acquire nearly 30% of the total market share by 2031.
The major strategies followed by the market participants are Product launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, in May, 2022, The North Face, part of VF Corporation launched STORMBREAK 2, a new camping tent. The new product aimed to offer a novel exploration shelter along with a big tent door in order to provide easy access to explore the depths of nature. Moreover, in March, 2020, The North Face, brand under VF Corporation rolled out FIELUDENS, a range of Camp Gear. The new product range comprises 11 distinct products including bags, soft cooler boxes, tote bags, tents, and more.
Cardinal Matrix - Market Competition Analysis
Based on the Analysis presented in the Cardinal matrix; Dometic Group AB is the forerunner in the Market. In April, 2024, Dometic revealed a new lightweight, compact camp shelter crafted from dope-dyed fabric, a material known for its reduced environmental impact. The shelter features a lightweight aluminum frame and offers a secure, protected space at camp while minimizing space requirements during transport. Companies such as Oase Outdoors ApS, Johnson Outdoors, Inc., VF Corporation are some of the key innovators in Market.Market Growth Factors
Social media platforms allow influencers and outdoor enthusiasts to share visually captivating content, from scenic landscapes to well-curated camping setups, inspiring their followers to pursue similar experiences. Moreover, the adventure culture promoted on social media has fostered a growing community of outdoor enthusiasts who prioritize high-quality gear. Hence, the social validation and community connection from sharing such experiences online further amplifies this trend, making social media a powerful driver of the market’s growth.Consumers’ increasing desire for unique and individualized outdoor experiences drives the growing demand for customized and personalized camping gear. This trend has been further exacerbated by the proliferation of crowdfunding platforms, which have allowed entrepreneurs to provide highly customizable and specialized camping products. Hence, as technology advances, the possibilities for personalization in the market will likely expand, making this a key growth area in the outdoor industry.
Market Restraining Factors
The entertainment options available to consumers are expanding rapidly, and they can be accessed from the convenience of their residences or urban environments as technology advances. This shift in consumer preferences is particularly pronounced among younger generations, who are often more digitally connected and inclined towards virtual experiences. Hence, the market may face stiff competition from these alternative leisure activities.Driving and Restraining Factors
Drivers
- Influence of social media and adventure culture
- Growth of customized and personalized camping gear
- Rising disposable income and expenditure on leisure activities
Restraints
- Competition from alternative leisure activities
- High initial cost of quality camping gear
Opportunities
- Emergence of camping as a competitive sport
- Expansion of national parks and camping facilities
Challenges
- Environmental concerns and regulations
- Seasonal demand fluctuations
Application Outlook
By application, the market is classified into personal and commercial. The commercial segment witnessed 32% revenue share in the market in 2023. This segment includes the equipment purchased by businesses, such as outdoor adventure companies, rental services, and hospitality providers offering camping or glamping experiences.Type Outlook
Based on type, the market is segmented into camping backpacks, camping furniture, tents, cooking systems & cookware, and camping gear & accessories. The tents segment garnered 14% revenue share in the market in 2023. The essential role tents drive the growth of the segment play in providing shelter and protection during outdoor activities.
Distribution Channel Outlook
Based on distribution channel, the market is divided into business to business, specialty sporting stores, online stores, supermarket/hypermarket, and others. The specialty sporting stores segment procured 27% revenue share in the market in 2023. These stores are favoured by outdoor enthusiasts and experienced campers who seek expert advice and a specialized selection of high-quality camping gear. A curated selection of products, such as premium brands and the most recent advancements in the equipment, is frequently available at specialty sporting stores.By Regional Analysis
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment acquired 41% revenue share in the market in 2023. This dominance is attributed to the strong camping culture in countries like the United States and Canada, where outdoor activities such as camping, hiking, and RV travel are extremely popular.Market Competition and Attributes
The market is highly competitive, characterized by a multitude of well-established brands and emerging players. Major companies leverage innovation, quality, and diverse product lines to capture market share. Intense competition drives continuous advancements and improvements, benefiting consumers with enhanced products and competitive pricing.
Recent Strategies Deployed in the Market
- Aug-2024: Big Agnes partnered with Rocky Mountain Youth Corps., a nonprofit organization based in Steamboat Springs, Colorado. This partnership ensures that Big Agnes gear is rigorously tested during field work in the Rocky Mountains. As a result, more participants and staff from the Rocky Mountain Youth Corps will enjoy comfortable outdoor sleeping arrangements while offering Big Agnes valuable product feedback.
- May-2022: Dometic released the Go collection, vehicle-based camp kits. The new product range aimed to make packing and stacking faster and more convenient. In addition, the new vehicle-based camp kit can be easily fitted in the trunk of a mid-sized SUV and can also be carried as a backpack.
- Mar-2022: Dometic rolled out Weathershield, a product from the Dometic Rarotonga inflatable camping tents range. The new Global Recycled Standard-certified inflatable camping tents are made up of 100% recycled plastic bottles.
- Feb-2022: Dometic introduced all-season versions with Weathershield into its inflatable static awning Dometic Ace AIR range. The new product range aimed to integrate a spacious interior along with a waterproof and ultra-rugged exterior.
- Oct-2021: Dometic Group acquired Igloo, a vendor of drinkware and coolers for the outdoor market. This acquisition aimed to complement the company's strategy to strengthen the position of Dometic as a more consumer-driven and less cyclical business in the outdoor industry.
List of Key Companies Profiled
- AMG Group Ltd.
- Oase Outdoors ApS (Ratos AB)
- Exxel Outdoors, LLC
- Big Agnes, Inc.
- Dometic Group AB
- Hilleberg the Tentmaker, Inc.
- Johnson Outdoors, Inc.
- Newell Brands, Inc. (The Coleman Company, Inc.)
- Simex Outdoor International
- VF Corporation
Market Report Segmentation
By Application
- Personal
- Commercial
By Type
- Camping Backpacks
- Camping Furniture
- Tents
- Tent Size
- 2-Person Tents
- 4-Person Tents
- 6-Person Tents
- Others
- Tent Type
- Dome Tents
- Tunnel Tents
- Vis-à-Vis Tents
- Geodesic
- Others
- Cooking Systems & Cookware
- Camping Gear & Accessories
- Tent Accessories
- Footprints
- Carpet
- Extensions
- Others
- Lighting & Power Accessories
- Cooking & Food Storage Accessories
- Others
By Distribution Channel
- Business to Business
- Specialty Sporting Stores
- Online Stores
- Supermarket / Hypermarket
- Others
By Geography
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. Global Camping Equipment Market by Application
Chapter 6. Global Camping Equipment Market by Type
Chapter 7. Global Camping Equipment Market by Distribution Channel
Chapter 8. Global Camping Equipment Market by Region
Chapter 9. Company Profiles
Companies Mentioned
- AMG Group Ltd.
- Oase Outdoors ApS (Ratos AB)
- Exxel Outdoors, LLC
- Big Agnes, Inc.
- Dometic Group AB
- Hilleberg the Tentmaker, Inc.
- Johnson Outdoors, Inc.
- Newell Brands, Inc. (The Coleman Company, Inc.)
- Simex Outdoor International
- VF Corporation
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 449 |
| Published | September 2024 |
| Forecast Period | 2023 - 2031 |
| Estimated Market Value ( USD | $ 26972.5 Million |
| Forecasted Market Value ( USD | $ 49228.1 Million |
| Compound Annual Growth Rate | 8.0% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
