Snack and Nonalcoholic Beverage Bars Market Report 2025

The snack and nonalcoholic beverage bars market size has grown strongly in recent years. It will grow from $316.96 billion in 2024 to $340.15 billion in 2025 at a compound annual growth rate (CAGR) of 7.3%. The growth in the historic period can be attributed to changing consumer lifestyles and dietary preferences, convenience and on-the-go consumption, rising health consciousness and nutritional awareness, innovations in flavor profiles and ingredients, marketing and branding strategies.

The snack and nonalcoholic beverage bars market size is expected to see strong growth in the next few years. It will grow to $439.23 billion in 2029 at a compound annual growth rate (CAGR) of 6.6%. The growth in the forecast period can be attributed to plant-based and functional ingredients, e-commerce and direct-to-consumer trends, global flavor fusion and culinary diversity, snacking as a social and leisure activity. Major trends in the forecast period include focus on sustainability and eco-friendly practices, expansion of nonalcoholic beverage offerings, integration of functional ingredients, focus on local and regional ingredients, engagement in social media and influencer marketing.

The increasing demand for leisure and entertainment activities is anticipated to boost the growth of the snack and non-alcoholic beverage bars market in the coming years. Leisure is often characterized as a state of mind marked by free time and positive outlook, while entertainment encompasses activities that capture viewers' attention, providing pleasure and enjoyment. There has been a significant rise in people's interest in leisure activities such as relaxation, meditation, painting, and sports, alongside entertainment options like films, music, television, radio, and social media. These activities often involve the consumption of snacks, coffee, tea, and non-alcoholic beverages. For example, in 2023, a report from The American Canoe Association, a U.S.-based sports organization, noted that outdoor recreation participation increased by 2.3% in 2022, reaching a record 168.1 million participants, or 55% of the U.S. population aged 6 and older. Consequently, the growing demand for leisure and entertainment activities is driving the expansion of snack and non-alcoholic beverage bars.

The growing demand for convenience foods is projected to drive the expansion of the snacks and non-alcoholic beverage bars market in the future. Convenience foods refer to prepared, ready-to-eat items commonly found on restaurant menus or in grocery stores, such as frozen meals and snacks. As consumers seek quick and efficient food options to accommodate their busy lifestyles, they increasingly turn to these bars for on-the-go consumption. The portability and easy access of these bars make them ideal for various environments, aligning with the trend of substituting traditional meals with convenient, nutrient-rich alternatives. For instance, in 2023, the U.S. Department of Agriculture (USDA), a federal agency in the U.S., reported that Canada's convenience food market grew to 12.23 billion CAD in 2023, up from 11.66 billion CAD in 2021, while Europe’s market increased to 2.22 billion EUR from 2.09 billion EUR during the same period. This growth is fueled by busy lifestyles, the effects of the pandemic, and the rise of online grocery services. Therefore, the increasing demand for convenience foods is contributing to the growth of the snacks and non-alcoholic beverage bars market.

Strategic partnerships are becoming an increasingly important trend in the snacks and non-alcoholic beverage bars market. Leading companies in this sector are forming alliances to maintain their competitive edge. For example, in January 2023, Drinks Distilled, a newly established platform for spirits, bars, and drinkware, announced a strategic collaboration with Crossip, a non-alcoholic spirits brand, and Seed Library, created by Ryan Chetiyawardana. This partnership aims to enhance consumer options in the growing market for no, low, and reduced alcohol by volume (ABV) beverages. As part of the collaboration, the Seed Library team is set to launch a specially crafted low-ABV menu and cocktail kit during a launch event that will feature discussions among Drinks Distilled, the co-founders of Crossip, and La’Mel Clarke, the Seed Library floor manager. This initiative highlights the rising consumer interest in exploring and sampling innovative, alcohol-free spirits in social environments.

Major players in the snacks and non-alcoholic beverage bars market are focusing on innovation by introducing new plant-based allergen-free nutrition bars. This strategy aims to gain a competitive edge in the market by catering to the increasing demand for healthier and allergen-free food options. For example, NEX-XOS Worldwide LLC, a U.S.-based shelf-stable foods company, launched OBAR by OMEALS in February 2023. OBAR is an innovative everyday bar that serves as a meal replacement or nutrition bar. These bars are plant-based, allergen-free, gluten-free, non-GMO, and contain minimally processed ingredients without preservatives or emulsifiers. With a shelf life of 5 years, OBARs provide a well-balanced nutrient combination, offering 300 calories per bar in two flavors, blueberry and chocolate.

In November 2023, The J.M. Smucker Company, a U.S.-based food company, made a strategic move by acquiring Hostess Brands Inc. The acquisition of Hostess Brands allows The J.M. Smucker Co. to expand its portfolio with popular sweet baked snacks, enhancing distribution capabilities and capitalizing on synergies. Hostess Brands, known for its expertise in sweet baked goods and snacks, complements The J.M. Smucker Co.'s strategic goals, aiming for sustained growth in the dynamic sweet baked goods category. This strategic acquisition positions the company to meet consumer preferences for diverse and appealing snack options in the market.

Major companies operating in the snack and nonalcoholic beverage bars market include Starbucks Corporation, Inspire Brands Inc., McDonald's Corporation, PepsiCo Inc., Nestlé SA, The Kellogg Company, General Mills Inc., Mars Incorporated, The Coca-Cola Company, Unilever plc, Calbee Inc., Barista Coffee Company Limited, ITC Limited, HALO Foods Co. Ltd., Gloria Jean's Coffees LLC, JAB Holding Company, Brinker International Inc., BJ's Restaurants Inc., Danone SA, Monster Beverage Corporation, Red Bull GmbH, The Hershey Company, Mondelez International Inc., The Kraft Heinz Company, Keurig Dr Pepper Inc., Ocean Spray Cranberries Inc., Welch's Foods Inc., Arizona Beverages USA LLC, Bai Brands LLC, KeVita Inc., Vita Coco Company Inc.

Asia-Pacific was the largest region in the snacks and non-alcoholic beverage bars market in 2024. North America is expected to be the fastest-growing region in the snack and non-alcoholic beverage bars market report during the forecast period. The regions covered in the snack and nonalcoholic beverage bars market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the snack and nonalcoholic beverage bars market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Snack and non-alcoholic beverage bars represent establishments specializing in crafting and offering specialty snacks such as ice cream, frozen yogurt, cookies, popcorn, alongside non-alcoholic beverages such as coffee, juice, or soda.

The primary classifications within snack and non-alcoholic beverage bars are beverages and food items. Beverages encompass a variety of potable liquids excluding water, such as tea, coffee, beer, or milk. Various snack categories include frozen treats, savory bites, fruit-based snacks, confectionery delights, bakery products, and other snack varieties, each with different pricing tiers ranging from high-end to more economical options. These establishments operate through either chained outlets or independent outlets.

The snacks and non-alcoholic beverage bars market research report is one of a series of new reports that provides snacks and non-alcoholic beverage bars market statistics, including snacks and non-alcoholic beverage bars industry global market size, regional shares, competitors with a snacks and non-alcoholic beverage bars market share, detailed snacks and non-alcoholic beverage bars market segments, market trends, and opportunities, and any further data you may need to thrive in the snacks and non-alcoholic beverage bars industry. This snacks and non-alcoholic beverage bars market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The snack and non-alcoholic beverage bars market consists of sales of snacks, non-alcoholic beverages, and other related goods including coffee beans, mugs, and coffee machines. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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