Cable and Other Subscription Programming Market Report 2026

The cable and other subscription programming market size has grown steadily in recent years. It will grow from $375.89 billion in 2025 to $386.57 billion in 2026 at a compound annual growth rate (CAGR) of 2.8%. The growth in the historic period can be attributed to increasing cable penetration, growth of satellite tv, adoption of iptv services, expansion of digital infrastructure, rising consumer demand for premium content.

The cable and other subscription programming market size is expected to see steady growth in the next few years. It will grow to $438.51 billion in 2030 at a compound annual growth rate (CAGR) of 3.2%. The growth in the forecast period can be attributed to surge in streaming services, growth of over-the-top (ott) platforms, advancements in ai-based content personalization, increasing broadband penetration in emerging markets, rising demand for multi-device viewing experience. Major trends in the forecast period include personalized content recommendations, interactive streaming & viewer engagement, multi-screen viewing experience, on-demand video services expansion, regional content localization.

The anticipated increase in the demand for online video streaming services is set to drive the growth of the cable and other subscription programming market. Online video streaming services offer subscribers access to specific programming channels through their subscriptions, with factors such as diverse programming options, a reliable viewing experience, bundled packages, and technological advancements contributing to their increasing popularity. In March 2023, the Motion Picture Association reported a global total of 1.8 billion subscriptions to online video streaming services. This surge in demand for online video streaming services is a significant driver for the cable and other subscription programming market.

Leading companies in the cable and other subscription programming markets are directing their efforts towards developing technological innovations, with a specific focus on free ad-supported streaming TV (FAST) to attain a competitive advantage. FAST is a category of streaming television services that provides a traditional television-such as experience without requiring a paid subscription. In June 2023, NBCUniversal Media LLC, a US-based mass media and entertainment corporation, launched FAST channels as part of its broader strategy to enhance its presence in the streaming space. FAST channels represent a compelling alternative to traditional pay TV as they offer a free and linear viewing experience akin to cable TV. Additionally, they serve as an effective platform for advertisers to reach viewers who have either cut the cord or no longer subscribe to traditional pay-TV services. This innovation aligns with the industry trend of adapting to evolving consumer preferences and the changing landscape of television consumption.

In August 2024, EVS, a Belgium-based company specializing in advanced technology solutions for the broadcast and media industry, acquired MOG Technologies for an undisclosed amount. Through its acquisitions, EVS seeks to enhance its technological capabilities, expand its product offerings, and strengthen its position within the broadcast and media sector. MOG Technologies, also based in Belgium, manufactures products related to media ingest, transcoding, and content management.

Major companies operating in the cable and other subscription programming market are AT&T Inc., Comcast Corporation, DISH Network LLC, Fox Corporation, Discovery Communication Inc., Verizon Communications Inc., Cable News Network, Gray Television Inc., RTL Group S.A., Warner Media LLC, Paramount Global, YouTube LLC, CBS Corporation, Netflix Inc., British Broadcasting Corporation, Tata Play Limited, The Walt Disney Company, Canadian Broadcasting Corporation, Sky Limited, Zee Entertainment Enterprises Limited, Block Communications Inc., Chambers Communications Corp., Inspirational Network Inc., A&E Television Networks LLC, Altice USA Inc., AMC Networks International, Cable One Inc., Charter Communications Inc., Cogeco Communications Inc., Cox Communications Inc., DirecTV Group Inc., Echostar Corporation, Liberty Global plc, Mediacom Communications Corporation, Rogers Communications Inc., Shaw Communications Inc.

North America was the largest region in the cable and other subscription programming market in 2025. The regions covered in the cable and other subscription programming market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the cable and other subscription programming market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The cable and other subscription programming include revenues earned by entities by providing subscription plans, add-on services, advertising, pay-per-view cable and subscription programming. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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