Cable and Other Subscription Programming Market Report 2025

The cable and other subscription programming market size has grown steadily in recent years. It will grow from $392.31 billion in 2024 to $405.02 billion in 2025 at a compound annual growth rate (CAGR) of 3.2%. The growth in the historic period can be attributed to media consumption patterns, entertainment industry expansion, advertising revenue model, cultural and lifestyle changes, introduction of new channels and genres.

The cable and other subscription programming market size is expected to see steady growth in the next few years. It will grow to $444.76 billion in 2029 at a compound annual growth rate (CAGR) of 2.4%. The growth in the forecast period can be attributed to digital streaming and over-the-top (ott) services, content customization and personalization, globalization of content distribution, original content investments, changing viewership habits. Major trends in the forecast period include integration of artificial intelligence (ai), multi-platform accessibility, global expansion of streaming services, ad-free subscription models, partnerships and mergers.

The anticipated increase in the demand for online video streaming services is set to drive the growth of the cable and other subscription programming market. Online video streaming services offer subscribers access to specific programming channels through their subscriptions, with factors such as diverse programming options, a reliable viewing experience, bundled packages, and technological advancements contributing to their increasing popularity. In March 2023, the Motion Picture Association reported a global total of 1.8 billion subscriptions to online video streaming services. This surge in demand for online video streaming services is a significant driver for the cable and other subscription programming market.

The growing penetration of the internet is expected to be a key factor propelling the growth of the cable and other subscription programming markets. Internet penetration, representing the percentage of the population with internet access, brings various advantages to cable and other subscription programming, offering consumers a broader array of programming options and greater control over their viewing experiences. As of October 2022, DataReportal indicated that 63.5% of the world's total population, equivalent to 5.07 billion people, have internet access. This figure demonstrates the continued growth of internet users, with over 170 million individuals joining the connected population in the past 12 months. The increasing internet penetration is a driving force for the cable and other subscription programming market.

Technological advancements emerge as a prominent trend gaining traction in the cable and other subscription programming markets. Major companies in the market are actively focusing on technological innovations to stay competitive by adopting new technologies. The adoption of internet protocol television (IPTV) and over-the-top (OTT) services has allowed companies to reach new markets and offer consumers more flexible and convenient viewing options. In March 2022, Disney Star, a subsidiary of Disney, announced various technological innovations, including collaborations with Dolby, an online voting and polling platform with enhanced analytics in the commentary box, mixed reality analysis, and a Behind the Scenes (BTS) technology venture for the IPL event. These technological advancements underscore the industry's commitment to staying at the forefront of innovation in the cable and other subscription programming markets.

Leading companies in the cable and other subscription programming markets are directing their efforts towards developing technological innovations, with a specific focus on free ad-supported streaming TV (FAST) to attain a competitive advantage. FAST is a category of streaming television services that provides a traditional television-such as experience without requiring a paid subscription. In June 2023, NBCUniversal Media LLC, a US-based mass media and entertainment corporation, launched FAST channels as part of its broader strategy to enhance its presence in the streaming space. FAST channels represent a compelling alternative to traditional pay TV as they offer a free and linear viewing experience akin to cable TV. Additionally, they serve as an effective platform for advertisers to reach viewers who have either cut the cord or no longer subscribe to traditional pay-TV services. This innovation aligns with the industry trend of adapting to evolving consumer preferences and the changing landscape of television consumption.

In August 2024, EVS, a Belgium-based company specializing in advanced technology solutions for the broadcast and media industry, acquired MOG Technologies for an undisclosed amount. Through its acquisitions, EVS seeks to enhance its technological capabilities, expand its product offerings, and strengthen its position within the broadcast and media sector. MOG Technologies, also based in Belgium, manufactures products related to media ingest, transcoding, and content management.

Major companies operating in the cable and other subscription programming market include AT&T Inc., Comcast Corporation, DISH Network LLC, Fox Corporation, Discovery Communication Inc., Verizon Communications Inc., Cable News Network, Gray Television Inc., RTL Group S.A., Warner Media LLC, Paramount Global, YouTube LLC, CBS Corporation, Netflix Inc., British Broadcasting Corporation, Softbank Corp., Tata Play Limited, The Walt Disney Company, Canadian Broadcasting Corporation, Sky Limited, Zee Entertainment Enterprises Limited, Block Communications Inc., Chambers Communications Corp., Inspirational Network Inc., 21st Century Fox Inc., A&E Television Networks LLC, Altice USA Inc., AMC Networks International, Cable One Inc., Charter Communications Inc., Cogeco Communications Inc., Cox Communications Inc., DirecTV Group Inc., Echostar Corporation, Liberty Global plc, Mediacom Communications Corporation, Rogers Communications Inc., Shaw Communications Inc., ViacomCBS Inc.

North America was the largest region in the cable and other subscription programming market in 2024. The regions covered in the cable and other subscription programming market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the cable and other subscription programming market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Cable and subscription programming involve the transmission of audio and video signals via wired or wireless networks to receiver devices, displaying content on televisions or similar viewing devices. Cable programming pertains to television channels distributed through a wired network typically offered by a cable television provider. Subscription programming encompasses content requiring a paid subscription or broadcasting programs on a subscription basis.

The primary technology types associated with cable and subscription programming include cable TV, satellite TV, internet protocol TV (IPTV), and other related technologies. Cable TV operates as a distribution technology delivering television programming via coaxial cables, often installed through overhead or underground installations. Revenues in this domain are generated through a combination of advertising and subscription fees.

The cable and other subscription programming market research report is one of a series of new reports that provides cable and other subscription programming market statistics, including cable and other subscription programming industry global market size, regional shares, competitors with a cable and other subscription programming market share, detailed cable and other subscription programming market segments, market trends and opportunities, and any further data you may need to thrive in the cable and other subscription programming industry. This cable and other subscription programming market research report deliver a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The cable and other subscription programming include revenues earned by entities by providing subscription plans, add-on services, advertising, pay-per-view cable and subscription programming. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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