Outboard Engines Global Market Report 2024

The outboard engines market size has grown strongly in recent years. It will grow from $9.43 billion in 2023 to $9.98 billion in 2024 at a compound annual growth rate (CAGR) of 5.8%. The growth observed in the historical period can be attributed to boating and recreational activities, the growth of the fishing industry, the expansion of marine tourism, the boat manufacturing industry, and economic factors influencing disposable income.

The outboard engines market size is expected to see strong growth in the next few years. It will grow to $12.7 billion in 2028 at a compound annual growth rate (CAGR) of 6.2%. The anticipated growth in the forecast period can be attributed to the electrification of marine propulsion, adherence to stringent emission regulations, increasing interest in water sports, a rising demand for small boats, and the global expansion of boating culture. Major trends in the forecast period include the integration of smart and connected technologies, advancements in technology, the adoption of advanced technologies, a surge in demand for environmentally friendly engines, and a shift towards electric and hybrid propulsion.

The anticipated increase in the production and sales of yachts is expected to drive the growth of the outboard engine market. Yachts, referring to large sailboats or motorboats primarily used for racing or pleasure cruises, heavily rely on outboard engines for propulsion due to their simplicity and easy mounting. As an example, data from Vesselsvalue Limited, a UK-based online valuation and data provider for the maritime industry, reported a substantial surge in the sales of superyachts in 2021. A total of 887 units were sold, indicating a remarkable 77% increase compared to the figures recorded in 2020. This significant rise in yacht sales is poised to be a key driver propelling the outboard engine market, as the demand for these engines continues to align with the growing production and sales of yachts.

The anticipated expansion of the tourism industry is expected to be a significant driver for the growth of the outboard engine market. The tourism industry involves economic activities associated with the movement of people, or tourists, for various purposes such as leisure, recreation, business, and non-residential activities. Outboard engines play a crucial role in the tourism sector by powering boats and watercraft used for recreational purposes, sightseeing, and eco-tourism excursions. These engines offer reliable and efficient means of transportation, allowing tourists to explore coastal areas, lakes, and rivers. The versatility, ease of use, and portability of outboard engines make them a popular choice for various water activities related to tourism. For example, data from January 2023 provided by the United Nations World Tourism Organization (UNWTO), a specialized agency based in Spain, indicated that over 900 million tourists traveled internationally in 2022, representing twice the number recorded in 2021. The Middle East experienced remarkable relative growth in tourist arrivals, reaching 83% of pre-pandemic levels. Consequently, the expanding tourism industry is driving the growth of the outboard engine market.

The prevailing trend in the outboard engine market revolves around product innovation, with major companies emphasizing the development of engines that prioritize enhanced fuel efficiency and reduced emissions. Mercury Marine, a prominent US-based manufacturer in the outboard engine sector, exemplified this trend in February 2021 with the launch of their 7.6-liter V12 600-Verado outboard engine. Distinguished by a steerable gearcase that pivots up to 45 degrees (an improvement from the standard 30 degrees), this engine significantly amplifies a boat's maneuverability. Equipped with contra-rotating propellers, the Verado outboard engine further enhances agility, while its two-speed automatic transmission stands as an additional feature, solidifying its technological advancement in the market.

Prominent players in the outboard engine market are spearheading the introduction of innovative products, such as electric outboard motors, aiming to establish a competitive advantage. Electric outboard motors represent a propulsion shift in boats and watercraft, utilizing electric power instead of conventional fuel sources. A prime example emerged in November 2023 when ePropulsion, a Hong Kong-based outboard motor company, unveiled its groundbreaking X Series of electric outboard motors. This series encompasses three distinct models including the X12 delivering 12kW power, the X20 generating 20kW, and the high-powered X40 boasting an impressive 40kW output. These motors collectively achieve an exceptional total powertrain efficiency of 88.2%, setting a new benchmark for environmentally conscious cruising. The X Series stands out for its commitment to innovation, incorporating a proprietary algorithm for propellers, frequency resonance isolation, and vibration dampening technology, promising a quieter and smoother experience. Weighing up to 36% less than traditional counterparts, the X Series boasts a compact, fully integrated design, consolidating steering, power trim/tilt, and control units to facilitate easy installation and optimize onboard space. Leveraging ePropulsion's Smart System Architecture (eSSA), the motors ensure a seamless experience, enabling integration with renewable energy sources. Additionally, the X Series includes Advanced Driving Assistance Systems, connectivity features, and compliance with the latest IEC standards, marking a significant redefinition of electric propulsion for a cleaner, quieter, and more interconnected boating experience.

In November 2022, Correct Craft, a U.S.-based manufacturer specializing in powerboats primarily used for waterskiing, wakeboarding, and wake surfing, completed the acquisition of Indmar Marine Engines for an undisclosed amount. This strategic move is set to broaden Correct Craft's portfolio by incorporating outboard engine manufacturing into its offerings. Indmar Marine Engines, the acquired company, is a U.S.-based manufacturer known for its production of marine engines.

Major companies operating in the outboard engines market report are Honda Motor Co. Ltd., Volvo Penta, Suzuki Motor Corporation, Yamaha Motor Co. Ltd., Brunswick Corporation, Bombardier Recreational Products Inc., Mercury Marine, Electric Launch Company, Torqeedo GmbH, Lehr LLC, Oxe Marine AB, Cox Powertrain Ltd., Hidea Power Machinery Co. Ltd., Golden Motor Technology Co. Ltd., Mudd Hog Mud Motors LLC, Parsun Power Machine Co. Ltd., Powertec Outboards, Spirit Marine Outboards, Tohatsu Corporation, Evinrude Outboard Motors, Selva Marine S.p.A., Suzhou Sail Motor Co. Ltd., SeaProp 60 Outboard Motors, Tanaka Outboards, Mikatsu Marine Outboards, Ray Electric Outboards, Zongshen Selva Marine Co. Ltd., Aquawatt Electric Outboards, Sevaan Outboard Motors, Pioneer Engines, Minn Kota Motors, Seven Marine LLC.

North America was the largest region in the outboard engines market in 2023. The regions covered in the outboard engines market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the outboard engines market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Outboard engines primarily fall into two categories such as fuel-oil outboards and electric outboards. Fuel-oil outboards utilize fuel-oil as energy to power the boat and come in various engine types such as 2-stroke, 4-stroke, and electric variations. These engines serve a multitude of applications including personal boats, commercial vessels, government enforcement boats, and various other uses.

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The outboard engine market consists of sales of trolling outboard engines and jet drive outboard engines. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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