Mom and Pop Store Market Report 2026

The mom and pop store market size has grown rapidly in recent years. It will grow from $107.14 billion in 2025 to $119.99 billion in 2026 at a compound annual growth rate (CAGR) of 12%. The growth in the historic period can be attributed to growth of local neighborhoods, low startup capital requirements, family-owned business culture, proximity to consumers, reliance on word-of-mouth marketing.

The mom and pop store market size is expected to see rapid growth in the next few years. It will grow to $193.57 billion in 2030 at a compound annual growth rate (CAGR) of 12.7%. The growth in the forecast period can be attributed to increasing urban population density, adoption of digital payment systems, rising demand for quick-access retail, integration of online-to-offline models, growing support for local businesses. Major trends in the forecast period include growth of hyperlocal retailing, increasing preference for personalized customer experience, expansion of community-based store formats, rising demand for convenience-oriented assortments, revival of neighborhood stores in urban areas.

The mom-and-pop store market is poised for growth, driven by the expanding reach of social media platforms. These online networks allow users to create, exchange, and share content within virtual communities. For small businesses, social media provides a cost-effective means to engage with local communities, establish brand presence, and market products. This engagement fosters customer loyalty and directs foot traffic to physical stores. Moreover, these platforms enable mom-and-pop shops to spotlight their distinct offerings, share updates, and connect with a wider audience, significantly enhancing visibility and customer retention. As reported by the Search Engine Journal in July 2023, social media users increased by 150 million from April 2022 to April 2023, marking a 3.2% year-over-year rise. Presently, there are 4.8 billion social media users globally, encompassing 59.9% of the global population and 92.7% of all internet users. Hence, the burgeoning expansion of social media platforms is propelling growth within the mom-and-pop store market.

Major companies operating in the mom-and-pop stores market are introducing new offerings such as B2B services to strengthen their market position. B2B services, or business-to-business services, involve transactions or interactions between companies rather than between a business and individual consumers. For example, in May 2023, Sorted Group Ltd., an India-based agritech company, launched Saarthi, a complete suite of B2B services designed for mom-and-pop shops. Saarthi is intended to support small businesses in the fruits and vegetables sector, potentially boosting their revenue by up to five times. The service package includes streamlined sourcing directly from farms at competitive prices, technology integration with solutions like Point-of-Sale systems and advanced analytics, and demand generation through creative marketing strategies.

In September 2024, Wasoko, a Kenya-based e-commerce service, partnered with MaxAB to enhance its local operations in East Africa. This collaboration allows Wasoko to leverage a centralized global back office to drive sustainable growth and achieve profitability across all markets. MaxAB, based in Egypt, operates a B2B e-commerce platform that connects retailers with suppliers for efficient grocery distribution.

Major companies operating in the mom and pop store market are B&H Photo Video, Powell s Books Inc, Strand Book Store Inc, BookPeople LLC, Tattered Cover Book Store LLC, Jungle Jim s International Market, Zingerman s Community of Businesses, Erewhon Market, Kowalski s Markets, PCC Community Markets, Eataly USA LLC, Mast General Store, The Little Toy Shop, The Paper Store, McNally Jackson Books, Book Soup, The Book Loft, Mysterious Galaxy Bookstore, The Toy Store London, Hamleys Regent Street Original Store, Daunt Books Marylebone, Keibo Baby Store, Mothercare Independent Franchise Stores, The Baby Shop UAE, The Learning Tree Toys.

Asia-Pacific was the largest region in the mom and pop stores market in 2025. The regions covered in the mom and pop store market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the mom and pop store market report are Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.

The mom-and-pop store market includes revenues earned by entities providing different store services such as personalized products, highly interactive personalized customer service, packaging services, and convenience at shopping. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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