Taste Masking and Taste Assessment Services and Technologies Market Report 2026

The taste masking and taste assessment services and technologies market size has grown strongly in recent years. It will grow from $93.9 billion in 2025 to $101 billion in 2026 at a compound annual growth rate (CAGR) of 7.6%. The growth in the historic period can be attributed to increasing development of bitter APIs, rising emphasis on patient compliance, expansion of oral solid dosage formulations, growth in pediatric drug development, wider adoption of taste masking technologies.

The taste masking and taste assessment services and technologies market size is expected to see strong growth in the next few years. It will grow to $135.49 billion in 2030 at a compound annual growth rate (CAGR) of 7.6%. The growth in the forecast period can be attributed to increasing investments in advanced drug delivery systems, rising demand for personalized medicines, expansion of contract formulation services, growing regulatory focus on patient acceptability, increasing use of predictive taste assessment tools. Major trends in the forecast period include increasing adoption of advanced taste masking formulation techniques, rising use of in vitro taste assessment technologies, growing demand for pediatric and geriatric friendly dosage forms, expansion of microencapsulation and coating applications, enhanced focus on patient-centric drug development.

The growing level of patient compliance driven by effective taste masking is expected to significantly support the expansion of the taste masking and taste assessment services and technologies market in the coming years. Patient compliance refers to how closely individuals adhere to prescribed treatment regimens, medications, or lifestyle recommendations provided by healthcare professionals. Taste masking and taste assessment services and technologies play a critical role in improving patient acceptance and adherence. One of the most common challenges faced by patient groups such as pediatric and geriatric populations is the oral intake of bitter or unpleasant-tasting medicines, a challenge that can be addressed through the use of taste masking and taste assessment solutions. For example, in April 2025, according to Frontiers Media SA, a Switzerland-based open-access scientific publisher, caregivers reported that bitter taste was a major reason for medication refusal among children, with 28.9% of respondents in Sub-Saharan Africa and 57.9% in the United States stating that their child consistently or frequently rejected medicines due to taste. As a result, rising patient compliance supported by taste masking is driving growth in the taste masking and taste assessment services and technologies market.

Key players operating in the taste masking and taste assessment services and technologies market are increasingly focused on developing advanced solutions, such as taste modulation technologies, to improve sweetness perception, enhance mouthfeel, and minimize undesirable off-notes in reduced-sugar formulations. Taste modulation technology refers to sensory optimization solutions that modify sweetness perception and flavor balance to deliver improved taste experiences in food and beverage applications. For instance, in May 2023, Kerry, an Ireland-based provider of taste, nutrition, and functional ingredient solutions, introduced Tastesense Advanced. This solution offers sugar-like sweetness and a richer mouthfeel while masking off-notes that commonly affect low- and zero-sugar products. Developed using plant-based materials and offering sustainability benefits, it allows manufacturers to significantly reduce sugar content without sacrificing taste quality.

In March 2024, Roquette Frères, a France-based food product manufacturer, acquired IFF Pharma Solutions for an undisclosed sum. Through this acquisition, Roquette seeks to reinforce its presence in the pharmaceutical sector by expanding its excipient portfolio and strengthening formulation capabilities to support innovative drug delivery solutions. IFF Pharma Solutions is a US-based company specializing in taste masking and taste assessment services.

Major companies operating in the taste masking and taste assessment services and technologies market are Roquette Frères SA, Gattefose SAS, DuPont de Nemours Inc., SPI Pharma Inc., Adare Pharmaceuticals Inc., Asahi Kasei Corporation, Glatt Pharmaceutical Services Corp., Thermo Fisher Scientific Inc., FONA International, Senomyx Inc., Firmenich SA, Givaudan SA, International Flavors & Fragrances Inc., Kerry Group plc, Mane SA, Symrise AG, Takasago International Corporation, Sensient Technologies Corporation, Ashland Global Holdings Inc., BASF SE, Evonik Industries AG, Lonza Group AG, Merck KGaA, Catalent Inc., Fertin Pharma A/S, NextPharma Technologies Holding Limited, Patheon N.V., Quotient Sciences.

North America was the largest region in the taste masking and taste assessment services and technologies market in 2025. The regions covered in the taste masking and taste assessment services and technologies market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the taste masking and taste assessment services and technologies market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The taste masking and taste assessment services and technologies market consists of revenues earned by entities by including taste masking by polymer coating, conventional granulation, and spray congealing with lipids. The market value includes the value of related goods sold by the service provider or included within the service offering. The taste masking and taste assessment services and technologies market consists of sales of taste masking products such as artificial flavours and sweeteners (sucralose, aspartame). Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.